Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank &...

INDONESIA

Presented by Seung-Hyun OH(SHOH) CCO, MNC Animation

INDONESIA

Presented by Seung-Hyun OH(SHOH) CCO, MNC Animation

WHY?

POPULATION

4th Biggest Population Young Country Korea : 40years 14% (7million)

ECONOMY GROWING COUNTRY

2016Super Rich People : 5 Million

Middle Class : 40 Million

2020Middle Class will grow 2X

2016Super Rich People : 5 Million

Middle Class : 40 Million

2020Middle Class will grow 2X

CULTURE

Happy People

Easy Adaptation

Consumption-Oriented

- Understand from the Geographic Characteristic of Indonesia

- Most of People like ‘Happy ending’ Story - 88% of Whole Population are Muslim and they

prioritize ‘Ethic’- Very Energetic and know how to Enjoy- Very Open minded for many perspective

Easy Adaptation

- Understand from the History of Indonesia- Most favorite Cartoon Character : ‘Doraemong' - Many Contents Event like Comic-con, even

though there is NO Gov. Support yet. - Animation Works in the Market!!

(Some shows Re-run more than 10 times)

Consumption-Oriented

- World Most consuming ranking :Instagram 1st, Ramen 2nd, Cigarette 3rd.

- Countless numbers of Shopping Mall - The most Contents consuming Country in SEA- Population ratio : 28% : under 14years, 60% : 15~65years- Growing Young population + Growing Income :

Buying power will grow BIG in Next 10 Years

CULTURE

INDONESIAPOPULATION ECONOMY

THANK YOU