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INDONESIA Presented by Seung-Hyun OH(SHOH) CCO, MNC Animation

Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

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Page 1: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

INDONESIA

Presented by Seung-Hyun OH(SHOH) CCO, MNC Animation

Page 2: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

INDONESIA

Presented by Seung-Hyun OH(SHOH) CCO, MNC Animation

WHY?

Page 3: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

POPULATION

Page 4: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East
Page 5: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

4th Biggest Population Young Country Korea : 40years 14% (7million)

Page 6: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

ECONOMY GROWING COUNTRY

Page 7: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East
Page 8: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

2016Super Rich People : 5 Million

Middle Class : 40 Million

2020Middle Class will grow 2X

2016Super Rich People : 5 Million

Middle Class : 40 Million

2020Middle Class will grow 2X

Page 9: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

CULTURE

Page 10: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

Happy People

Easy Adaptation

Consumption-Oriented

- Understand from the Geographic Characteristic of Indonesia

- Most of People like ‘Happy ending’ Story - 88% of Whole Population are Muslim and they

prioritize ‘Ethic’- Very Energetic and know how to Enjoy- Very Open minded for many perspective

Page 11: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

Easy Adaptation

- Understand from the History of Indonesia- Most favorite Cartoon Character : ‘Doraemong' - Many Contents Event like Comic-con, even

though there is NO Gov. Support yet. - Animation Works in the Market!!

(Some shows Re-run more than 10 times)

Page 12: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

Consumption-Oriented

- World Most consuming ranking :Instagram 1st, Ramen 2nd, Cigarette 3rd.

- Countless numbers of Shopping Mall - The most Contents consuming Country in SEA- Population ratio : 28% : under 14years, 60% : 15~65years- Growing Young population + Growing Income :

Buying power will grow BIG in Next 10 Years

Page 13: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

CULTURE

INDONESIAPOPULATION ECONOMY

Page 14: Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014 which put Indonesia's investment in the top 4 largest deal in South East

THANK YOU