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This is a presentation I put together for my group in my Entertainment and Arts Management class. The class focused on the basics of Strategic Management, and the end project was to create a business plan for an imaginary company.
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WESTPHAL PROMOTIONS
Laura Calderone – Operations ManagementChristopher Curtis – Finance
Lauren Pitts – Design and DevelopmentBreanne O’Neill – Competition Analysis
Molly Tarlofsky - Marketing
MISSION STATEMENT
Our mission is to utilize our abilities as a stepping-stone to assist the artists of Drexel University to flourish and to thrive in the community.
EXECUTIVE SUMMARY/BUSINESS DESCRIPTION
Service-Based Business Expected to open in September 2010 Non-Profit Entity of Drexel University Apply for office space through SAFAC Target the artists of Drexel University Future of the Business
MARKETING
Analysis
Target Market: students 18-25› Upper-Classmen
more 1,635 Students in
Antoinette Westphal College of Media Arts and Design
Expect a lot of repeat clients
Marketing Strategy
Students
WestphalOther Drexel Students
Strengths and Weaknesses
Strengths› Little Competition› Drexel Entity› Low Expenses› Experienced
Advisor
Weaknesses› Student-Run
Company› Small Target
Market› Drexel Entity› Standard Package
Option
Opportunities and Threats
Opportunities› All students can
participate› Only one of its kind› Affordable
Threats› MadKo and DraKo› Public Companies
DESIGN AND DEVELOPMENT
Departments
Visual Arts Performing Arts Media Management Music Industry Fashion
Staff Departments will be
run by Cooperative Education (Co-Op) students
Have a staff advisor – Larry Epstein
Volunteers› Independent study
for university credit› Projects – Senior
Design› Possible Class
Services Newspaper Television Internet Radio Around Campus Campus Events
Available to any Drexel Student
Fee of $175.00 Reapplied to
returning customers
Fees will be reclycled into the company {501 (c) (3)}
OPERATIONS MANAGEMENT
Quality Customer
Experience Hiring Process Paring customer
with right employee Customer feedback
Efficiency Training Employee Involvement Minimize margin of
error
COMPETITION
Competition
Competition› Limited within
Drexel› Outside PR firms
MAD Dragon UNLTD Other AWCoMAD
Majors› Fashion Design› Digital Media
FINANCE
Analysis
Low cost start-up› Student Organization› Volunteers/Co-Op
Make money back in the first year
Net Profit
Customers
QUESTIONS?
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