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Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright © 2014. All rights reserved. Reproduction in any form without
written consent of Babcox is prohibited.
2014 TIRE BRAND STUDY Methodology
The Tire Review Tire Brand Study represents the opinions of tire dealers about the brands of tires they stock. The information is collected through telephone interviews. Dealers are asked to rate each brand of passenger and light truck tires they stock on nine attributes. The same method is used to collect data regarding medium truck tires in sizes 19.5” to 24.5”. These respondents are asked to rate the brands of medium truck tires they stock on nine attributes as well. The minimum number of responses for a given brand’s results to appear individually was set at 40 for passenger/LT tires and 20 for medium truck tires.
The Passenger/Light Truck Tire Attributes: The Medium Truck Tire Attributes: Line Coverage Application Coverage Adjustment Policy Adjustment Policy Benefit of Merchandising Support Benefit of Technical Support Product Quality Product Quality Advanced Product Technology Advanced Product Technology Fill Rate Retreadability of Brand Profitability of Brand Fill Rate Consumer Awareness of Brand Profitability of Brand Fuel Efficiency Fuel Efficiency The individual interviews are combined for each brand and an overall average is computed for that attribute for that brand. The telephone sample is created by randomly selecting dealers from the Tire Review subscription roster. Each region of the country is represented proportionately. Respondents received no incentive. COST: $500
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright © 2014 All rights reserved. Reproduction in any form without
written consent of Babcox is prohibited.
2014 TIRE BRAND STUDY Executive Summary
The 2014 Tire Review Tire Brand Study Passenger/LT segment was conducted via telephone with 730 tire dealers. The medium truck segment was conducted with 290 commercial tire dealers. The questionnaire asked dealers to analyze brands they stock on nine attributes. The respondents were asked to rate only those brands that were stocked by their outlet. The medium truck category consists of sizes 19.5” to 24.5”. The category leaders are shown below.
Passenger/Light Truck Results
Attribute Top Brand Score
Line Coverage Bridgestone 8.8 Adjustment Policy Hercules 8.6 Benefit of Merchandising Support Michelin 8.2 Product Quality Michelin 9.6 Advanced Product Technology Michelin 9.1 Fill Rate Hercules 8.8 Profitability of Brand Michelin 8.3 Consumer Awareness of Brand Michelin 9.6 Fuel Efficiency Michelin 8.5 Average Aggregate Score Michelin 8.5
Medium Truck Tire Results
Attribute Top Brand Score
Application Coverage Bridgestone/Michelin 8.6 Adjustment Policy Bridgestone 8.8 Benefit of Technical Support Bridgestone 9.1 Product Quality Bridgestone 9.3 Advanced Product Technology Bridgestone/Michelin 8.8 Retreadability of Brand Bridgestone/Michelin 9.2 Fill Rate Cooper/Hercules 8.7 Profitability of Brand Firestone 8.6 Fuel Efficiency Michelin 8.6 Average Aggregate Score Bridgestone 8.7
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
Alphabetical Listing of Brands2014 Tire Brand Study
Passenger and Light Truck Tires
Benefit of Advanced Number of Line Adjustment Merch. Product Product Fill Profitability Consumer Fuel Average Years
Brand Mentions Coverage Policy Support Quality Technology Rate of Brand Awareness Efficiency Aggregate Carried
BFGoodrich 110 8.3 8.0 8.0 8.9 8.0 8.3 6.9 9.0 7.3 8.1 17.2Bridgestone 127 8.8 7.9 8.1 9.2 8.8 8.4 7.3 8.8 8.0 8.4 19.1Continental 61 8.5 8.1 7.3 8.7 8.2 8.4 7.6 8.2 7.3 8.0 14.7Cooper 177 8.5 7.9 7.7 8.7 8.1 8.3 7.8 8.2 6.7 8.0 18.1Dunlop 47 8.1 8.3 7.4 8.7 7.9 8.2 7.3 7.4 7.2 7.8 17.9Falken 40 7.9 7.7 5.9 7.8 7.0 7.8 7.3 6.2 6.0 7.1 9.1Firestone 146 8.7 8.1 7.5 9.0 8.4 8.5 7.8 9.0 7.3 8.3 18.8General 74 7.8 7.6 7.2 8.3 7.8 8.1 7.7 7.0 6.9 7.6 11.0Goodyear 245 8.7 7.9 7.5 8.6 8.4 8.2 7.3 9.2 7.5 8.1 19.5Hankook 61 8.6 8.0 7.5 8.9 8.3 8.4 7.4 7.7 7.0 8.0 9.3Hercules 47 8.3 8.6 6.7 8.5 7.7 8.8 7.8 6.0 6.7 7.7 15.7Kelly 46 8.2 8.1 7.0 8.5 7.5 8.4 7.6 7.3 7.0 7.7 16.9Kumho 64 7.9 8.1 6.5 8.2 7.7 8.2 8.0 6.3 7.0 7.5 9.5Mastercraft 49 8.3 8.3 7.8 8.5 8.0 8.8 8.3 7.1 6.4 7.9 12.1Michelin 193 8.7 8.0 8.2 9.6 9.1 8.6 6.7 9.6 8.5 8.5 17.8Nexen 42 8.0 7.8 5.5 8.1 7.4 8.2 7.8 5.8 6.4 7.2 10.3Pirelli 48 7.9 7.3 6.4 7.9 8.1 7.5 7.4 7.7 6.6 7.4 13.5Sumitomo 40 7.9 7.8 7.0 8.4 7.7 8.5 8.0 6.8 6.7 7.6 10.3Toyo 46 8.5 8.3 7.5 9.3 8.8 8.5 8.0 7.5 7.5 8.2 16.0Uniroyal 44 7.6 7.8 6.0 8.4 7.9 7.8 7.4 7.8 7.1 7.5 16.6Yokohama 51 8.4 8.1 7.4 8.7 8.2 8.8 7.9 8.0 7.3 8.1 11.7
Total 1758
Ave. for all brands shown 8.3 8.0 7.1 8.6 8.0 8.3 7.6 7.6 7.1 7.9 14.5
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
Alphabetical Listing of Brands2014 Tire Brand Study
Medium Truck Tires
Benefit of AdvancedNumber of Application Adjustment Technical Product Product Retreadability Profitability Fuel Aggregate Years
Brand Mentions Coverage Policy Support Quality Technology of Brand Fill Rate of Brand Efficiency Average Carried
BFGoodrich 36 7.9 7.8 8.6 8.6 7.8 8.9 8.2 7.9 7.7 8.1 11.5Bridgestone 44 8.6 8.8 9.1 9.3 8.8 9.2 8.4 8.1 7.8 8.7 17.7Continental 24 8.5 8.4 8.5 9.0 8.4 8.6 8.5 7.5 7.9 8.4 13.2Cooper 44 8.3 8.6 8.2 9.1 8.3 8.1 8.7 8.1 6.8 8.2 14.8Double Coin 20 7.8 7.9 7.3 8.3 7.5 8.4 8.3 8.4 7.4 7.9 9.9Dunlop 20 8.1 7.9 7.4 8.6 8.0 8.9 7.5 6.8 7.7 7.9 17.7Firestone 45 8.1 8.6 9.0 8.8 8.3 8.7 8.3 8.6 7.6 8.4 16.6General 20 7.9 8.4 7.6 8.6 8.1 8.8 8.2 7.9 7.1 8.1 13.6Goodyear 76 8.0 7.5 8.4 8.8 8.4 8.3 7.9 7.3 7.9 8.1 18.9Hankook 32 8.2 7.8 8.4 8.8 8.4 8.7 8.4 8.0 7.7 8.3 10.0Hercules 23 7.1 8.5 5.5 8.2 7.6 7.8 8.7 8.0 6.5 7.5 16.2Kumho 20 7.5 8.3 6.8 8.4 7.9 7.8 8.3 8.1 7.1 7.8 9.4Michelin 68 8.6 7.7 8.6 9.2 8.8 9.2 7.9 7.9 8.6 8.5 14.0Sumitomo 22 8.3 7.9 6.9 8.2 7.6 8.3 7.8 7.8 6.2 7.6 9.2Toyo 25 8.2 8.4 7.8 8.8 7.8 8.3 8.5 8.0 6.6 8.1 14.6Yokohama 30 8.3 8.3 8.1 8.6 8.0 8.4 8.1 8.3 7.5 8.2 11.2
Total 549
Ave. for all brands shown 8.1 8.2 7.9 8.7 8.1 8.5 8.2 7.9 7.4 8.1 13.7
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyConsumer Tires
Ranking by: Line Coverage
Brand RatingBridgestone 8.8Goodyear 8.7Michelin 8.7Firestone 8.7Hankook 8.6Toyo 8.5Continental 8.5Cooper 8.5Yokohama 8.4Mastercraft 8.3BFGoodrich 8.3Hercules 8.3Kelly 8.2Dunlop 8.1Nexen 8.0Kumho 7.9Falken 7.9Pirelli 7.9Sumitomo 7.9General 7.8Uniroyal 7.6
Note: Charts will include more than five brands if there are tied scores
8.4
8.5
8.5
8.5
8.6
8.7
8.7
8.7
8.8
8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9
�Yokohama
Toyo
Con6nental
Cooper
Hankook
Firestone
�Michelin
�Goodyear
Bridgestone
Top Five Brands in Line Coverage (w/5es)
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyConsumer Tires
Ranking by: Adjustment Policy
Brand RatingHercules 8.6Dunlop 8.3Mastercraft 8.3Toyo 8.3Firestone 8.1Kelly 8.1Yokohama 8.1Kumho 8.1Continental 8.1BFGoodrich 8.0Hankook 8.0Michelin 8.0Bridgestone 7.9Cooper 7.9Goodyear 7.9Nexen 7.8Sumitomo 7.8Uniroyal 7.8Falken 7.7General 7.6Pirelli 7.3
7.9 7.9 7.9
8 8 8
8.1 8.1 8.1 8.1 8.1
8.3 8.3 8.3
8.6
7.4 7.6 7.8 8 8.2 8.4 8.6 8.8
�Goodyear
Cooper Hankook �Michelin
Kumho
�Yokohama Firestone Kelly Dunlop
Toyo �Hercules
Top Five Brands in Adjustment Policy
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyConsumer Tires
Ranking by: Benefit of Merchandising Support
Brand RatingMichelin 8.2Bridgestone 8.1BFGoodrich 8.0Mastercraft 7.8Cooper 7.7Toyo 7.5Goodyear 7.5Hankook 7.5Firestone 7.5Dunlop 7.4Yokohama 7.4Continental 7.3General 7.2Sumitomo 7.0Kelly 7.0Hercules 6.7Kumho 6.5Nexen 5.5Pirelli 6.4Uniroyal 6.0Falken 5.9
7.7
7.8
8
8.1
8.2
7.4 7.5 7.6 7.7 7.8 7.9 8 8.1 8.2 8.3
Cooper
MastercraJ
BFGoodrich
Bridgestone
�Michelin
Top Five Brands in Merchandising Support
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyConsumer Tires
Ranking by: Product Quality
Brand RatingMichelin 9.6Toyo 9.3Bridgestone 9.2Firestone 9.0Hankook 8.9BFGoodrich 8.9Continental 8.7Cooper 8.7Dunlop 8.7Yokohama 8.7Goodyear 8.6Hercules 8.5Kelly 8.5Mastercraft 8.5Sumitomo 8.4Uniroyal 8.4General 8.3Kumho 8.2Nexen 8.1Pirelli 7.9Falken 7.8
8.9
8.9
9
9.2
9.3
9.6
8.4 8.6 8.8 9 9.2 9.4 9.6 9.8
Hankook
BFGoodrich
Firestone
Bridgestone
Toyo
�Michelin
Top Five Brands in Product Quality
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyConsumer Tires
Ranking by: Advanced Product Technology
Brand RatingMichelin 9.1Bridgestone 8.8Toyo 8.8Goodyear 8.4Firestone 8.4Hankook 8.3Yokohama 8.2Continental 8.2Cooper 8.1Pirelli 8.1BFGoodrich 8.0Mastercraft 8.0Dunlop 7.9Uniroyal 7.9General 7.8Hercules 7.7Kumho 7.7Sumitomo 7.7Kelly 7.5Nexen 7.4Falken 7.0
8.2
8.2
8.3
8.4
8.4
8.8
8.8
9.1
7.6 7.8 8 8.2 8.4 8.6 8.8 9 9.2
�Yokohama
Con6nental
Hankook
Firestone
�Goodyear
Bridgestone
Toyo
�Michelin
Top Five Brands in Product Technology
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyConsumer Tires
Ranking by: Fill Rate
Brand RatingHercules 8.8Mastercraft 8.8Yokohama 8.8Michelin 8.6Toyo 8.5Firestone 8.5Sumitomo 8.5Bridgestone 8.4Continental 8.4Hankook 8.4Kelly 8.4Cooper 8.3BFGoodrich 8.3Dunlop 8.2Kumho 8.2Goodyear 8.2Nexen 8.2General 8.1Falken 7.8Uniroyal 7.8Pirelli 7.5
8.3
8.3
8.4
8.4
8.4
8.4
8.5
8.5
8.5
8.6
8.8
8.8
8.8
8 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9
Cooper
Hankook Kelly
Firestone
�Sumitomo
Toyo �Michelin
�Hercules
�Yokohama
Top Five Brands in Fill Rate
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyConsumer Tires
Ranking by: Profitability
Brand RatingMastercraft 8.3Kumho 8.0Sumitomo 8.0Toyo 8.0Yokohama 7.9Cooper 7.8Nexen 7.8Hercules 7.8Firestone 7.8General 7.7Kelly 7.6Continental 7.6Hankook 7.4Pirelli 7.4Uniroyal 7.4Bridgestone 7.3Dunlop 7.3Falken 7.3Goodyear 7.3BFGoodrich 6.9Michelin 6.7
7.7
7.8
7.8
7.8
7.8
7.9
8
8
8
8.3
7.4 7.5 7.6 7.7 7.8 7.9 8 8.1 8.2 8.3 8.4
General
Cooper
Nexen
�Hercules
Firestone
�Yokohama
Kumho
�Sumitomo
Toyo
Top Five Brands in Profitability
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyConsumer Tires
Ranking by: Consumer Awareness of Brand
Brand RatingMichelin 9.6Goodyear 9.2BFGoodrich 9.0Firestone 9.0Bridgestone 8.8Continental 8.2Cooper 8.2Yokohama 8.0Uniroyal 7.8Pirelli 7.7Hankook 7.7Toyo 7.5Dunlop 7.4Kelly 7.3Mastercraft 7.1General 7.0Sumitomo 6.8Kumho 6.3Falken 6.2Hercules 6.0Nexen 5.8
8.2
8.2
8.8
9
9
9.2
9.6
7.5 8 8.5 9 9.5 10
Con6nental
Cooper
Bridgestone
BFGoodrich
Firestone
�Goodyear
�Michelin
Top Five Brands in Awareness of Brand
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyConsumer Tires
Ranking by: Fuel Efficiency
Brand RatingMichelin 8.5Bridgestone 8.0Toyo 7.5Goodyear 7.5BFGoodrich 7.3Yokohama 7.3Continental 7.3Firestone 7.3Dunlop 7.2Uniroyal 7.1Hankook 7.0Kelly 7.0Kumho 7.0General 6.9Cooper 6.7Sumitomo 6.7Hercules 6.7Pirelli 6.6Mastercraft 6.4Nexen 6.4Falken 6.0
7.2
7.3
7.3
7.3
7.3
7.5
7.5
8
8.5
6.5 7 7.5 8 8.5 9
Dunlop
BFGoodrich
�Yokohama
Con6nental
Firestone
Toyo
�Goodyear
Bridgestone
�Michelin
Top Five Brands in Fuel Efficiency
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyConsumer Tires
Ranking by: Average Aggregate Score
Brand RatingMichelin 8.5Bridgestone 8.4Firestone 8.3Toyo 8.2BFGoodrich 8.1Goodyear 8.1Yokohama 8.1Continental 8.0Cooper 8.0Hankook 8.0Dunlop 7.8Mastercraft 7.9Hercules 7.7Kelly 7.7General 7.6Sumitomo 7.6Uniroyal 7.5Kumho 7.5Pirelli 7.4Nexen 7.2Falken 7.1
8.1
8.1
8.1
8.2
8.3
8.4
8.5
7.9 8 8.1 8.2 8.3 8.4 8.5 8.6
BFGoodrich
�Goodyear
�Yokohama
Toyo
Firestone
Bridgestone
�Michelin
Top Five Brands in Average Aggregate Score
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyMedium Truck Tires
Ranking by: Application Coverage
Brand RatingBridgestone 8.6Michelin 8.6Continental 8.5Sumitomo 8.3Cooper 8.3Yokohama 8.3Hankook 8.2Dunlop 8.1Firestone 8.1Toyo 8.2Goodyear 8.0BFGoodrich 7.9General 7.9Double Coin 7.8Kumho 7.5Hercules 7.1
Note: Charts will include more than five brands if there are tied scores
8.1
8.1
8.2
8.3
8.3
8.3
8.5
8.6
8.6
7.8 7.9 8 8.1 8.2 8.3 8.4 8.5 8.6 8.7
Firestone
Dunlop
Hankook
�Yokohama
Cooper
�Sumitomo
ConAnental
Bridgestone
�Michelin
Top Five Brands in Applica2on Coverage (w/2es)
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyMedium Truck Tires
Ranking by: Adjustment Policy
Brand RatingBridgestone 8.8Firestone 8.6Cooper 8.6Hercules 8.5Toyo 8.4Continental 8.4General 8.4Kumho 8.3Yokohama 8.3Double Coin 7.9Dunlop 7.9Sumitomo 7.9Hankook 7.8BFGoodrich 7.8Michelin 7.7Goodyear 7.5
8.3
8.3
8.4
8.4
8.4
8.5
8.6
8.6
8.8
8 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9
�Yokohama
Kumho
ConAnental
General
Toyo
�Hercules
Cooper
Firestone
Bridgestone
Top Five Brands in Adjustment Policy
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyMedium Truck Tires
Ranking by: Benefit of Technical Support
Brand RatingBridgestone 9.1Firestone 9.0BFGoodrich 8.6Michelin 8.6Continental 8.5Goodyear 8.4Hankook 8.4Cooper 8.2Yokohama 8.1Toyo 7.8General 7.6Dunlop 7.4Double Coin 7.3Sumitomo 6.9Kumho 6.8Hercules 5.5
8.4
8.4
8.5
8.6
8.6
9
9.1
8 8.2 8.4 8.6 8.8 9 9.2
Hankook
�Goodyear
ConAnental
�Michelin
BFGoodrich
Firestone
Bridgestone
Top Five Brands in Technical Support
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyMedium Truck Tires
Ranking by: Product Quality
Brand RatingBridgestone 9.3Michelin 9.2Cooper 9.1Continental 9.0Goodyear 8.8Toyo 8.8Firestone 8.8Hankook 8.8Yokohama 8.6BFGoodrich 8.6Dunlop 8.6General 8.6Kumho 8.4Double Coin 8.3Hercules 8.2Sumitomo 8.2
8.8
8.8
8.8
8.8
9
9.1
9.2
9.3
8.5 8.6 8.7 8.8 8.9 9 9.1 9.2 9.3 9.4
�Goodyear
Hankook
Toyo
Firestone
ConAnental
Cooper
�Michelin
Bridgestone
Top Five Brands in Product Quality
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyMedium Truck Tires
Ranking by: Advanced Product Technology
Brand RatingBridgestone 8.8Michelin 8.8Continental 8.4Goodyear 8.4Hankook 8.4Cooper 8.3Firestone 8.3General 8.1Dunlop 8.0Yokohama 8.0Kumho 7.9BFGoodrich 7.8Toyo 7.8Sumitomo 7.6Hercules 7.6Double Coin 7.5
8
8
8.1
8.3
8.3
8.4
8.4
8.4
8.8
8.8
7.6 7.8 8 8.2 8.4 8.6 8.8 9
�Yokohama
Dunlop
General
Firestone
Cooper
Hankook
�Goodyear
�Michelin
Top Five Brands in Product Technology
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyMedium Truck Tires
Ranking by: Retreadability
Brand RatingBridgestone 9.2Michelin 9.2BFGoodrich 8.9Dunlop 8.9General 8.8Firestone 8.7Hankook 8.7Continental 8.6Yokohama 8.4Double Coin 8.4Sumitomo 8.3Toyo 8.3Goodyear 8.3Cooper 8.1Hercules 7.8Kumho 7.8
8.6
8.7
8.7
8.8
8.9
8.9
9.2
9.2
8.3 8.4 8.5 8.6 8.7 8.8 8.9 9 9.1 9.2 9.3
ConAnental
Hankook
Firestone
General
BFGoodrich
Dunlop
Bridgestone
�Michelin
Top Five Brands in Retreadability
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyMedium Truck TiresRanking by: Fill Rate
Brand RatingCooper 8.7Hercules 8.7Continental 8.5Toyo 8.5Bridgestone 8.4Hankook 8.4Double Coin 8.3Firestone 8.3Kumho 8.3BFGoodrich 8.2General 8.2Yokohama 8.1Goodyear 7.9Michelin 7.9Sumitomo 7.8Dunlop 7.5
8.2
8.2
8.3
8.3
8.3
8.4
8.4
8.5
8.5
8.7
8.7
7.9 8 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8
General
Kumho
Firestone
Hankook
Toyo Cooper �Hercules
Top Five Brands in Fill Rate
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyMedium Truck Tires
Ranking by: Profitability
Brand RatingFirestone 8.6Double Coin 8.4Yokohama 8.3Kumho 8.1Bridgestone 8.1Cooper 8.1Hankook 8.0Hercules 8.0Toyo 8.0BFGoodrich 7.9General 7.9Michelin 7.9Sumitomo 7.8Continental 7.5Goodyear 7.3Dunlop 6.8
8
8
8
8.1
8.1
8.1
8.3
8.4
8.6
7.7 7.8 7.9 8 8.1 8.2 8.3 8.4 8.5 8.6 8.7
Hankook
�Hercules
Toyo
Kumho
Bridgestone
Cooper
�Yokohama
Double Coin
Firestone
Top Five Brands in Profitability
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyMedium Truck Tires
Ranking by: Fuel Efficiency
Brand RatingMichelin 8.6Continental 7.9Goodyear 7.9Bridgestone 7.8BFGoodrich 7.7Dunlop 7.7Hankook 7.7Firestone 7.6Yokohama 7.5Double Coin 7.4General 7.1Kumho 7.1Cooper 6.8Toyo 6.6Hercules 6.5Sumitomo 6.2
7.6
7.7
7.7
7.7
7.8
7.9
7.9
8.6
7 7.2 7.4 7.6 7.8 8 8.2 8.4 8.6 8.8
Firestone
Hankook
Dunlop
BFGoodrich
Bridgestone
�Goodyear
ConAnental
�Michelin
Top Five Brands in Fuel Efficiency
Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.
2014 Tire Review Tire Brand StudyMedium Truck Tires
Ranking by: Average Aggregate Score
Brand RatingBridgestone 8.7Michelin 8.5Firestone 8.4Continental 8.4Hankook 8.3Yokohama 8.2Cooper 8.2BFGoodrich 8.1General 8.1Goodyear 8.1Toyo 8.1Double Coin 7.9Dunlop 7.9Kumho 7.8Sumitomo 7.6Hercules 7.5
8.2
8.2
8.3
8.4
8.4
8.5
8.7
7.9 8 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8
�Yokohama
Cooper
Hankook
ConAnental
Firestone
�Michelin
Bridgestone
Top Five Brands in Average Aggregate Score
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