Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright © 2014. All rights reserved. Reproduction in any form without

written consent of Babcox is prohibited.

2014 TIRE BRAND STUDY Methodology

The Tire Review Tire Brand Study represents the opinions of tire dealers about the brands of tires they stock. The information is collected through telephone interviews. Dealers are asked to rate each brand of passenger and light truck tires they stock on nine attributes. The same method is used to collect data regarding medium truck tires in sizes 19.5” to 24.5”. These respondents are asked to rate the brands of medium truck tires they stock on nine attributes as well. The minimum number of responses for a given brand’s results to appear individually was set at 40 for passenger/LT tires and 20 for medium truck tires.

The Passenger/Light Truck Tire Attributes: The Medium Truck Tire Attributes: Line Coverage Application Coverage Adjustment Policy Adjustment Policy Benefit of Merchandising Support Benefit of Technical Support Product Quality Product Quality Advanced Product Technology Advanced Product Technology Fill Rate Retreadability of Brand Profitability of Brand Fill Rate Consumer Awareness of Brand Profitability of Brand Fuel Efficiency Fuel Efficiency The individual interviews are combined for each brand and an overall average is computed for that attribute for that brand. The telephone sample is created by randomly selecting dealers from the Tire Review subscription roster. Each region of the country is represented proportionately. Respondents received no incentive. COST: $500

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright © 2014 All rights reserved. Reproduction in any form without

written consent of Babcox is prohibited.

2014 TIRE BRAND STUDY Executive Summary

The 2014 Tire Review Tire Brand Study Passenger/LT segment was conducted via telephone with 730 tire dealers. The medium truck segment was conducted with 290 commercial tire dealers. The questionnaire asked dealers to analyze brands they stock on nine attributes. The respondents were asked to rate only those brands that were stocked by their outlet. The medium truck category consists of sizes 19.5” to 24.5”. The category leaders are shown below.

Passenger/Light Truck Results

Attribute Top Brand Score

Line Coverage Bridgestone 8.8 Adjustment Policy Hercules 8.6 Benefit of Merchandising Support Michelin 8.2 Product Quality Michelin 9.6 Advanced Product Technology Michelin 9.1 Fill Rate Hercules 8.8 Profitability of Brand Michelin 8.3 Consumer Awareness of Brand Michelin 9.6 Fuel Efficiency Michelin 8.5 Average Aggregate Score Michelin 8.5

Medium Truck Tire Results

Attribute Top Brand Score

Application Coverage Bridgestone/Michelin 8.6 Adjustment Policy Bridgestone 8.8 Benefit of Technical Support Bridgestone 9.1 Product Quality Bridgestone 9.3 Advanced Product Technology Bridgestone/Michelin 8.8 Retreadability of Brand Bridgestone/Michelin 9.2 Fill Rate Cooper/Hercules 8.7 Profitability of Brand Firestone 8.6 Fuel Efficiency Michelin 8.6 Average Aggregate Score Bridgestone 8.7

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Alphabetical Listing of Brands2014 Tire Brand Study

Passenger and Light Truck Tires

Benefit of Advanced Number of Line Adjustment Merch. Product Product Fill Profitability Consumer Fuel Average Years

Brand Mentions Coverage Policy Support Quality Technology Rate of Brand Awareness Efficiency Aggregate Carried

BFGoodrich 110 8.3 8.0 8.0 8.9 8.0 8.3 6.9 9.0 7.3 8.1 17.2Bridgestone 127 8.8 7.9 8.1 9.2 8.8 8.4 7.3 8.8 8.0 8.4 19.1Continental 61 8.5 8.1 7.3 8.7 8.2 8.4 7.6 8.2 7.3 8.0 14.7Cooper 177 8.5 7.9 7.7 8.7 8.1 8.3 7.8 8.2 6.7 8.0 18.1Dunlop 47 8.1 8.3 7.4 8.7 7.9 8.2 7.3 7.4 7.2 7.8 17.9Falken 40 7.9 7.7 5.9 7.8 7.0 7.8 7.3 6.2 6.0 7.1 9.1Firestone 146 8.7 8.1 7.5 9.0 8.4 8.5 7.8 9.0 7.3 8.3 18.8General 74 7.8 7.6 7.2 8.3 7.8 8.1 7.7 7.0 6.9 7.6 11.0Goodyear 245 8.7 7.9 7.5 8.6 8.4 8.2 7.3 9.2 7.5 8.1 19.5Hankook 61 8.6 8.0 7.5 8.9 8.3 8.4 7.4 7.7 7.0 8.0 9.3Hercules 47 8.3 8.6 6.7 8.5 7.7 8.8 7.8 6.0 6.7 7.7 15.7Kelly 46 8.2 8.1 7.0 8.5 7.5 8.4 7.6 7.3 7.0 7.7 16.9Kumho 64 7.9 8.1 6.5 8.2 7.7 8.2 8.0 6.3 7.0 7.5 9.5Mastercraft 49 8.3 8.3 7.8 8.5 8.0 8.8 8.3 7.1 6.4 7.9 12.1Michelin 193 8.7 8.0 8.2 9.6 9.1 8.6 6.7 9.6 8.5 8.5 17.8Nexen 42 8.0 7.8 5.5 8.1 7.4 8.2 7.8 5.8 6.4 7.2 10.3Pirelli 48 7.9 7.3 6.4 7.9 8.1 7.5 7.4 7.7 6.6 7.4 13.5Sumitomo 40 7.9 7.8 7.0 8.4 7.7 8.5 8.0 6.8 6.7 7.6 10.3Toyo 46 8.5 8.3 7.5 9.3 8.8 8.5 8.0 7.5 7.5 8.2 16.0Uniroyal 44 7.6 7.8 6.0 8.4 7.9 7.8 7.4 7.8 7.1 7.5 16.6Yokohama 51 8.4 8.1 7.4 8.7 8.2 8.8 7.9 8.0 7.3 8.1 11.7

Total 1758

Ave. for all brands shown 8.3 8.0 7.1 8.6 8.0 8.3 7.6 7.6 7.1 7.9 14.5

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Alphabetical Listing of Brands2014 Tire Brand Study

Medium Truck Tires

Benefit of AdvancedNumber of Application Adjustment Technical Product Product Retreadability Profitability Fuel Aggregate Years

Brand Mentions Coverage Policy Support Quality Technology of Brand Fill Rate of Brand Efficiency Average Carried

BFGoodrich 36 7.9 7.8 8.6 8.6 7.8 8.9 8.2 7.9 7.7 8.1 11.5Bridgestone 44 8.6 8.8 9.1 9.3 8.8 9.2 8.4 8.1 7.8 8.7 17.7Continental 24 8.5 8.4 8.5 9.0 8.4 8.6 8.5 7.5 7.9 8.4 13.2Cooper 44 8.3 8.6 8.2 9.1 8.3 8.1 8.7 8.1 6.8 8.2 14.8Double Coin 20 7.8 7.9 7.3 8.3 7.5 8.4 8.3 8.4 7.4 7.9 9.9Dunlop 20 8.1 7.9 7.4 8.6 8.0 8.9 7.5 6.8 7.7 7.9 17.7Firestone 45 8.1 8.6 9.0 8.8 8.3 8.7 8.3 8.6 7.6 8.4 16.6General 20 7.9 8.4 7.6 8.6 8.1 8.8 8.2 7.9 7.1 8.1 13.6Goodyear 76 8.0 7.5 8.4 8.8 8.4 8.3 7.9 7.3 7.9 8.1 18.9Hankook 32 8.2 7.8 8.4 8.8 8.4 8.7 8.4 8.0 7.7 8.3 10.0Hercules 23 7.1 8.5 5.5 8.2 7.6 7.8 8.7 8.0 6.5 7.5 16.2Kumho 20 7.5 8.3 6.8 8.4 7.9 7.8 8.3 8.1 7.1 7.8 9.4Michelin 68 8.6 7.7 8.6 9.2 8.8 9.2 7.9 7.9 8.6 8.5 14.0Sumitomo 22 8.3 7.9 6.9 8.2 7.6 8.3 7.8 7.8 6.2 7.6 9.2Toyo 25 8.2 8.4 7.8 8.8 7.8 8.3 8.5 8.0 6.6 8.1 14.6Yokohama 30 8.3 8.3 8.1 8.6 8.0 8.4 8.1 8.3 7.5 8.2 11.2

Total 549

Ave. for all brands shown 8.1 8.2 7.9 8.7 8.1 8.5 8.2 7.9 7.4 8.1 13.7

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2014 Tire Review Tire Brand StudyConsumer Tires

Ranking by: Line Coverage

Brand RatingBridgestone 8.8Goodyear 8.7Michelin 8.7Firestone 8.7Hankook 8.6Toyo 8.5Continental 8.5Cooper 8.5Yokohama 8.4Mastercraft 8.3BFGoodrich 8.3Hercules 8.3Kelly 8.2Dunlop 8.1Nexen 8.0Kumho 7.9Falken 7.9Pirelli 7.9Sumitomo 7.9General 7.8Uniroyal 7.6

Note: Charts will include more than five brands if there are tied scores

8.4  

8.5  

8.5  

8.5  

8.6  

8.7  

8.7  

8.7  

8.8  

8.2   8.3   8.4   8.5   8.6   8.7   8.8   8.9  

�Yokohama  

Toyo  

 Con6nental  

Cooper  

Hankook  

 Firestone  

�Michelin  

�Goodyear  

 Bridgestone  

Top  Five  Brands  in  Line  Coverage  (w/5es)  

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyConsumer Tires

Ranking by: Adjustment Policy

Brand RatingHercules 8.6Dunlop 8.3Mastercraft 8.3Toyo 8.3Firestone 8.1Kelly 8.1Yokohama 8.1Kumho 8.1Continental 8.1BFGoodrich 8.0Hankook 8.0Michelin 8.0Bridgestone 7.9Cooper 7.9Goodyear 7.9Nexen 7.8Sumitomo 7.8Uniroyal 7.8Falken 7.7General 7.6Pirelli 7.3

7.9  7.9  7.9  

8  8  8  

8.1  8.1  8.1  8.1  8.1  

8.3  8.3  8.3  

8.6  

7.4   7.6   7.8   8   8.2   8.4   8.6   8.8  

�Goodyear  

Cooper   Hankook  �Michelin  

Kumho  

�Yokohama    Firestone   Kelly   Dunlop  

Toyo  �Hercules  

Top  Five  Brands  in  Adjustment  Policy    

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyConsumer Tires

Ranking by: Benefit of Merchandising Support

Brand RatingMichelin 8.2Bridgestone 8.1BFGoodrich 8.0Mastercraft 7.8Cooper 7.7Toyo 7.5Goodyear 7.5Hankook 7.5Firestone 7.5Dunlop 7.4Yokohama 7.4Continental 7.3General 7.2Sumitomo 7.0Kelly 7.0Hercules 6.7Kumho 6.5Nexen 5.5Pirelli 6.4Uniroyal 6.0Falken 5.9

7.7  

7.8  

8  

8.1  

8.2  

7.4   7.5   7.6   7.7   7.8   7.9   8   8.1   8.2   8.3  

Cooper  

 MastercraJ  

 BFGoodrich  

 Bridgestone  

�Michelin  

Top  Five  Brands  in  Merchandising  Support  

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2014 Tire Review Tire Brand StudyConsumer Tires

Ranking by: Product Quality

Brand RatingMichelin 9.6Toyo 9.3Bridgestone 9.2Firestone 9.0Hankook 8.9BFGoodrich 8.9Continental 8.7Cooper 8.7Dunlop 8.7Yokohama 8.7Goodyear 8.6Hercules 8.5Kelly 8.5Mastercraft 8.5Sumitomo 8.4Uniroyal 8.4General 8.3Kumho 8.2Nexen 8.1Pirelli 7.9Falken 7.8

8.9  

8.9  

9  

9.2  

9.3  

9.6  

8.4   8.6   8.8   9   9.2   9.4   9.6   9.8  

Hankook  

 BFGoodrich  

 Firestone  

 Bridgestone  

Toyo  

�Michelin  

Top  Five  Brands  in  Product  Quality    

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyConsumer Tires

Ranking by: Advanced Product Technology

Brand RatingMichelin 9.1Bridgestone 8.8Toyo 8.8Goodyear 8.4Firestone 8.4Hankook 8.3Yokohama 8.2Continental 8.2Cooper 8.1Pirelli 8.1BFGoodrich 8.0Mastercraft 8.0Dunlop 7.9Uniroyal 7.9General 7.8Hercules 7.7Kumho 7.7Sumitomo 7.7Kelly 7.5Nexen 7.4Falken 7.0

8.2  

8.2  

8.3  

8.4  

8.4  

8.8  

8.8  

9.1  

7.6   7.8   8   8.2   8.4   8.6   8.8   9   9.2  

�Yokohama  

 Con6nental  

Hankook  

 Firestone  

�Goodyear  

 Bridgestone  

Toyo  

�Michelin  

Top  Five  Brands  in  Product  Technology    

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyConsumer Tires

Ranking by: Fill Rate

Brand RatingHercules 8.8Mastercraft 8.8Yokohama 8.8Michelin 8.6Toyo 8.5Firestone 8.5Sumitomo 8.5Bridgestone 8.4Continental 8.4Hankook 8.4Kelly 8.4Cooper 8.3BFGoodrich 8.3Dunlop 8.2Kumho 8.2Goodyear 8.2Nexen 8.2General 8.1Falken 7.8Uniroyal 7.8Pirelli 7.5

8.3  

8.3  

8.4  

8.4  

8.4  

8.4  

8.5  

8.5  

8.5  

8.6  

8.8  

8.8  

8.8  

8   8.1   8.2   8.3   8.4   8.5   8.6   8.7   8.8   8.9  

Cooper  

Hankook   Kelly  

 Firestone  

�Sumitomo  

Toyo  �Michelin  

�Hercules  

�Yokohama  

Top  Five  Brands  in  Fill  Rate    

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyConsumer Tires

Ranking by: Profitability

Brand RatingMastercraft 8.3Kumho 8.0Sumitomo 8.0Toyo 8.0Yokohama 7.9Cooper 7.8Nexen 7.8Hercules 7.8Firestone 7.8General 7.7Kelly 7.6Continental 7.6Hankook 7.4Pirelli 7.4Uniroyal 7.4Bridgestone 7.3Dunlop 7.3Falken 7.3Goodyear 7.3BFGoodrich 6.9Michelin 6.7

7.7  

7.8  

7.8  

7.8  

7.8  

7.9  

8  

8  

8  

8.3  

7.4   7.5   7.6   7.7   7.8   7.9   8   8.1   8.2   8.3   8.4  

General  

Cooper  

Nexen  

�Hercules  

 Firestone  

�Yokohama  

Kumho  

�Sumitomo  

Toyo  

Top  Five  Brands  in  Profitability    

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2014 Tire Review Tire Brand StudyConsumer Tires

Ranking by: Consumer Awareness of Brand

Brand RatingMichelin 9.6Goodyear 9.2BFGoodrich 9.0Firestone 9.0Bridgestone 8.8Continental 8.2Cooper 8.2Yokohama 8.0Uniroyal 7.8Pirelli 7.7Hankook 7.7Toyo 7.5Dunlop 7.4Kelly 7.3Mastercraft 7.1General 7.0Sumitomo 6.8Kumho 6.3Falken 6.2Hercules 6.0Nexen 5.8

8.2  

8.2  

8.8  

9  

9  

9.2  

9.6  

7.5   8   8.5   9   9.5   10  

 Con6nental  

Cooper  

 Bridgestone  

 BFGoodrich  

 Firestone  

�Goodyear  

�Michelin  

Top  Five  Brands  in  Awareness  of    Brand    

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyConsumer Tires

Ranking by: Fuel Efficiency

Brand RatingMichelin 8.5Bridgestone 8.0Toyo 7.5Goodyear 7.5BFGoodrich 7.3Yokohama 7.3Continental 7.3Firestone 7.3Dunlop 7.2Uniroyal 7.1Hankook 7.0Kelly 7.0Kumho 7.0General 6.9Cooper 6.7Sumitomo 6.7Hercules 6.7Pirelli 6.6Mastercraft 6.4Nexen 6.4Falken 6.0

7.2  

7.3  

7.3  

7.3  

7.3  

7.5  

7.5  

8  

8.5  

6.5   7   7.5   8   8.5   9  

Dunlop  

 BFGoodrich  

�Yokohama  

 Con6nental  

 Firestone  

Toyo  

�Goodyear  

 Bridgestone  

�Michelin  

Top  Five  Brands  in  Fuel  Efficiency    

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2014 Tire Review Tire Brand StudyConsumer Tires

Ranking by: Average Aggregate Score

Brand RatingMichelin 8.5Bridgestone 8.4Firestone 8.3Toyo 8.2BFGoodrich 8.1Goodyear 8.1Yokohama 8.1Continental 8.0Cooper 8.0Hankook 8.0Dunlop 7.8Mastercraft 7.9Hercules 7.7Kelly 7.7General 7.6Sumitomo 7.6Uniroyal 7.5Kumho 7.5Pirelli 7.4Nexen 7.2Falken 7.1

8.1  

8.1  

8.1  

8.2  

8.3  

8.4  

8.5  

7.9   8   8.1   8.2   8.3   8.4   8.5   8.6  

 BFGoodrich  

�Goodyear  

�Yokohama  

Toyo  

 Firestone  

 Bridgestone  

�Michelin  

Top  Five  Brands  in  Average  Aggregate  Score      

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyMedium Truck Tires

Ranking by: Application Coverage

Brand RatingBridgestone 8.6Michelin 8.6Continental 8.5Sumitomo 8.3Cooper 8.3Yokohama 8.3Hankook 8.2Dunlop 8.1Firestone 8.1Toyo 8.2Goodyear 8.0BFGoodrich 7.9General 7.9Double Coin 7.8Kumho 7.5Hercules 7.1

Note: Charts will include more than five brands if there are tied scores

8.1  

8.1  

8.2  

8.3  

8.3  

8.3  

8.5  

8.6  

8.6  

7.8   7.9   8   8.1   8.2   8.3   8.4   8.5   8.6   8.7  

 Firestone  

Dunlop  

Hankook  

�Yokohama  

Cooper  

�Sumitomo  

 ConAnental  

 Bridgestone  

�Michelin  

Top  Five  Brands  in  Applica2on  Coverage  (w/2es)    

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyMedium Truck Tires

Ranking by: Adjustment Policy

Brand RatingBridgestone 8.8Firestone 8.6Cooper 8.6Hercules 8.5Toyo 8.4Continental 8.4General 8.4Kumho 8.3Yokohama 8.3Double Coin 7.9Dunlop 7.9Sumitomo 7.9Hankook 7.8BFGoodrich 7.8Michelin 7.7Goodyear 7.5

8.3  

8.3  

8.4  

8.4  

8.4  

8.5  

8.6  

8.6  

8.8  

8   8.1   8.2   8.3   8.4   8.5   8.6   8.7   8.8   8.9  

�Yokohama  

Kumho  

 ConAnental  

General  

Toyo  

�Hercules  

Cooper  

 Firestone  

 Bridgestone  

Top  Five  Brands  in  Adjustment  Policy    

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2014 Tire Review Tire Brand StudyMedium Truck Tires

Ranking by: Benefit of Technical Support

Brand RatingBridgestone 9.1Firestone 9.0BFGoodrich 8.6Michelin 8.6Continental 8.5Goodyear 8.4Hankook 8.4Cooper 8.2Yokohama 8.1Toyo 7.8General 7.6Dunlop 7.4Double Coin 7.3Sumitomo 6.9Kumho 6.8Hercules 5.5

8.4  

8.4  

8.5  

8.6  

8.6  

9  

9.1  

8   8.2   8.4   8.6   8.8   9   9.2  

Hankook  

�Goodyear  

 ConAnental  

�Michelin  

 BFGoodrich  

 Firestone  

 Bridgestone  

Top  Five  Brands  in  Technical  Support    

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2014 Tire Review Tire Brand StudyMedium Truck Tires

Ranking by: Product Quality

Brand RatingBridgestone 9.3Michelin 9.2Cooper 9.1Continental 9.0Goodyear 8.8Toyo 8.8Firestone 8.8Hankook 8.8Yokohama 8.6BFGoodrich 8.6Dunlop 8.6General 8.6Kumho 8.4Double Coin 8.3Hercules 8.2Sumitomo 8.2

8.8  

8.8  

8.8  

8.8  

9  

9.1  

9.2  

9.3  

8.5   8.6   8.7   8.8   8.9   9   9.1   9.2   9.3   9.4  

�Goodyear  

Hankook  

Toyo  

 Firestone  

 ConAnental  

Cooper  

�Michelin  

 Bridgestone  

Top  Five  Brands  in  Product  Quality    

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2014 Tire Review Tire Brand StudyMedium Truck Tires

Ranking by: Advanced Product Technology

Brand RatingBridgestone 8.8Michelin 8.8Continental 8.4Goodyear 8.4Hankook 8.4Cooper 8.3Firestone 8.3General 8.1Dunlop 8.0Yokohama 8.0Kumho 7.9BFGoodrich 7.8Toyo 7.8Sumitomo 7.6Hercules 7.6Double Coin 7.5

8  

8  

8.1  

8.3  

8.3  

8.4  

8.4  

8.4  

8.8  

8.8  

7.6   7.8   8   8.2   8.4   8.6   8.8   9  

�Yokohama  

Dunlop  

General  

 Firestone  

Cooper  

Hankook  

�Goodyear  

�Michelin  

Top  Five  Brands  in  Product  Technology    

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyMedium Truck Tires

Ranking by: Retreadability

Brand RatingBridgestone 9.2Michelin 9.2BFGoodrich 8.9Dunlop 8.9General 8.8Firestone 8.7Hankook 8.7Continental 8.6Yokohama 8.4Double Coin 8.4Sumitomo 8.3Toyo 8.3Goodyear 8.3Cooper 8.1Hercules 7.8Kumho 7.8

8.6  

8.7  

8.7  

8.8  

8.9  

8.9  

9.2  

9.2  

8.3   8.4   8.5   8.6   8.7   8.8   8.9   9   9.1   9.2   9.3  

 ConAnental  

Hankook  

 Firestone  

General  

 BFGoodrich  

Dunlop  

 Bridgestone  

�Michelin  

Top  Five  Brands  in  Retreadability    

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2014 Tire Review Tire Brand StudyMedium Truck TiresRanking by: Fill Rate

Brand RatingCooper 8.7Hercules 8.7Continental 8.5Toyo 8.5Bridgestone 8.4Hankook 8.4Double Coin 8.3Firestone 8.3Kumho 8.3BFGoodrich 8.2General 8.2Yokohama 8.1Goodyear 7.9Michelin 7.9Sumitomo 7.8Dunlop 7.5

8.2  

8.2  

8.3  

8.3  

8.3  

8.4  

8.4  

8.5  

8.5  

8.7  

8.7  

7.9   8   8.1   8.2   8.3   8.4   8.5   8.6   8.7   8.8  

General  

Kumho  

 Firestone  

Hankook  

Toyo   Cooper  �Hercules  

Top  Five  Brands  in  Fill  Rate    

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyMedium Truck Tires

Ranking by: Profitability

Brand RatingFirestone 8.6Double Coin 8.4Yokohama 8.3Kumho 8.1Bridgestone 8.1Cooper 8.1Hankook 8.0Hercules 8.0Toyo 8.0BFGoodrich 7.9General 7.9Michelin 7.9Sumitomo 7.8Continental 7.5Goodyear 7.3Dunlop 6.8

8  

8  

8  

8.1  

8.1  

8.1  

8.3  

8.4  

8.6  

7.7   7.8   7.9   8   8.1   8.2   8.3   8.4   8.5   8.6   8.7  

Hankook  

�Hercules  

Toyo  

Kumho  

 Bridgestone  

Cooper  

�Yokohama  

 Double  Coin  

 Firestone  

Top  Five  Brands  in  Profitability    

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyMedium Truck Tires

Ranking by: Fuel Efficiency

Brand RatingMichelin 8.6Continental 7.9Goodyear 7.9Bridgestone 7.8BFGoodrich 7.7Dunlop 7.7Hankook 7.7Firestone 7.6Yokohama 7.5Double Coin 7.4General 7.1Kumho 7.1Cooper 6.8Toyo 6.6Hercules 6.5Sumitomo 6.2

7.6  

7.7  

7.7  

7.7  

7.8  

7.9  

7.9  

8.6  

7   7.2   7.4   7.6   7.8   8   8.2   8.4   8.6   8.8  

 Firestone  

Hankook  

Dunlop  

 BFGoodrich  

 Bridgestone  

�Goodyear  

 ConAnental  

�Michelin  

Top  Five  Brands  in  Fuel  Efficiency    

Prepared by Babcox Research: A Division of Babcox Media, 3550 Embassy Parkway, Akron, OH 44333. Copyright (c) 2014. All rights reserved. Reproduction in any from without written consent of Babcox is prohibted.

2014 Tire Review Tire Brand StudyMedium Truck Tires

Ranking by: Average Aggregate Score

Brand RatingBridgestone 8.7Michelin 8.5Firestone 8.4Continental 8.4Hankook 8.3Yokohama 8.2Cooper 8.2BFGoodrich 8.1General 8.1Goodyear 8.1Toyo 8.1Double Coin 7.9Dunlop 7.9Kumho 7.8Sumitomo 7.6Hercules 7.5

8.2  

8.2  

8.3  

8.4  

8.4  

8.5  

8.7  

7.9   8   8.1   8.2   8.3   8.4   8.5   8.6   8.7   8.8  

�Yokohama  

Cooper  

Hankook  

 ConAnental  

 Firestone  

�Michelin  

 Bridgestone  

Top  Five  Brands  in  Average  Aggregate  Score