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POWERPOINT DESIGN Tips & Tricks
Design Principles
C.
R.
A.
P.
Design Principles
Contrast
R.
A.
P.
Design Principles
Contrast
Repetition
A.
P.
Design Principles
Contrast
Repetition
Alignment
P.
Design Principles
Contrast
Repetition
Alignment
Proximity http://us.123rf.com/400wm/400/400/pixelsaway/pixelsaway1004/pixelsaway1
00400043/6881262-crap--contrast-repetition-alignment-and-proximity-the-four-principles-of-sound-design-in-vintage-woo.jpg
CONTRAST
Contrast
• Contrast is the juxtaposition of opposing elements
– Establishes visual interest
– Separates unlike element
http://www.flickr.com/photos/rebecca_bexxi/247588656/sizes/q/in/photostream/
CONTRAST
CONTRAST
Bad Hue
CONTRAST Good Hue Bad Value
CONTRAST Good Hue
Good Value
Repetition
Repetition
• Repetition is the recurrence of visual elements throughout a design
– Gives design cohesion and unity
– Connects like elements based on repetition of size, shape, color, etc.
Repetition
• Examples of repetition:
– Consistent font(s), bullet styles, type sizes
– Consistent backgrounds/graphics/colors
– Visual hierarchy
http://www.moma.org/wp/moma_learning/wp-content/uploads/2012/06/Warhol.-Soup-Cans-469x292.jpg
Alignment
Alignment
• Alignment is the arrangement of elements in straight or parallel lines
– Guides the viewer through the design
– Gives the design a "finished" and "neat" looki.e. grid
http://www.flickr.com/photos/guyweb/127932206/sizes/q/in/photostream/
Alignment
Alignment
Proximity
Proximity
• Proximity is how close or far away design elements are to each other
– Visual distance or closeness reflects actual relationship – like elements are close, dislike elements are separated
– Helps viewer understand relationships between pieces information
http://3.bp.blogspot.com/_7zX6snefZik/SSrrmCeCZyI/AAAAAAAAAAk/ZX3fEWWq-_A/s320/crap-+dogs+(digital+day+break).bmp
Proximity
Proximity
Images
• Formats
– PNG, JPEG, GIF
• Resources
– search.creativecommons.org
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