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YOU FO
UND WHAT
ABOUT
ME ON GOOGLE?!
A WO R K S H O P S E R I E S O N P R O T E C T I N G Y O U R C Y B E R R E P U T A T I O N
Pre-assessment
WHAT IS A CYBER REPUTATION?• A data trail of information about an individual
based on interactions in a digital environment• Information can be unintentionally or intentionally
left behind by users
WHO CAN HAVE A CYBER REPUTATION AND HOW CAN IT BE CREATED?
Anyone!• Census information• Social networking information• Facebook, Twitter, LinkedIn, Blogs, YouTube, Tumbler,
Instagram etc.. • 85% of College Students use social networking sites
(Malesky, 2012)
WHAT ARE THE CONSEQUENCES OF A CYBER REPUTATION?
Who is looking at my Cyber Reputation?
• Academic Applying to higher education Receiving and maintaining academic and extra-
curricular standing• Professional
Applying for internships and jobs Receiving and maintaining profession positions
GOALS FOR A CYBER REPUTATION WORKSHOP
• Awareness of personal information
• Learning etiquette for using internet resources
• Awareness of consequences
THEORY AND CYBER REPUTATIONPerson-Environment-Correspondence Theory
• There is a certain level of congruency that must occur between an individual and a career.
• Therefore, an individual’s skills and abilities must fulfill the requirements of the career and in return the attributes of the career must fulfill his/her needs as an individual
• How does this tie into cyber reputation? Employers are utilizing internet sources to provide additional
information on job candidates Employers are searching for an individual who will best meet
the needs of their company
FINDING YOUR CYBER FOOTPRINT• Google – Web & Image Search• Bing – Web & Image Search• Pipl.com• Peoplefinders.com• Mylife.com
MAINTAINING YOUR CYBER REPUTATION ON FACEBOOK
• Dos and Don’ts of posting
• Managing security controls
CREATING A SOCIAL MEDIA RESUME
Why?
• Create a “personal brand”• What image are you showing to the
world?
• “Law of Surfing” (Adee, 2011)
WHY LINKEDIN?
• Over 161 million members
• More than 2 million companies
• All Fortune 500 companies represented
LINKEDIN EXERCISES
1. Create basic profile
2. Learn how to add connections
3. Learn how to join a group
EXERCISE 1: CREATING A PROFILE1. Log onto www.linkedin.com
Enter name and choose password Select the “Join Now” button
EXERCISE 1: CREATING A PROFILE2. Enter personal info
Select “Create My Profile”
EXERCISE 1: CREATING A PROFILESearches email contacts for LinkedIn Accounts
SKIP THIS STEP
EXERCISE 1: CREATING A PROFILE3. Confirm email address
EXERCISE 1: CREATING A PROFILE4. Let’s see what your profile looks
like!• Photo• Activity• Summary• Skills • Experience• Endorsements
EXERCISE 2: ADDING A CONNECTION
1. Use the people finder feature to search for contacts
EXERCISE 2: ADDING A CONNECTION
2. “Connect” with me
EXERCISE 3: JOIN A GROUP1. Use the Search feature to find groups
• Search “Social Resume Resources”
EXERCISE 3: JOIN A GROUP2. Select “Join Group”
EXERCISE 3: JOIN A GROUP3. Use the “See All Updates” feature to
view posted articles and resources
LINKEDIN PET PEEVES• Incomplete profiles• Not personalizing LinkedIn invites• No picture• Typos
- National Career Development Association LinkedIn discussion group. March, 2013.
REPAIRING AND MAINTAINING YOUR CYBER REPUTATION
• Reputation.com• BrandYourself• Contacting search engineshttps://www.facebook.com/help/392235220834308/
https://www.facebook.com/help/176200525768249
Question OR Comments?
Post-assessment
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