Position 2 Brand Monitor TM Overview

POSITION2 BRAND MONITORTM OVERVIEW

Contact: Zubin Tavariamediarelations@position2.com

(650) 618-8900www.position2.com

Position2 Overview

Pioneers and Leaders in Social Media Monitoring Technology and Digital Marketing Services: Experienced, expert teams

Social Media Listening

Position2 Brand Monitor

Real-Time Listening & Engagement Platform for the Enterprise

Marketing Services

Digital Marketing Services

SEM/SEO

Social Media Marketing

Position2 Brand MonitorTM at a Glance

Brand MonitorTM is a Social Media Monitoring

Platform for:

• Social Media Marketing: Monitoring online conversations & trends in real time and direct engagement

• Market Research: Identifying sentiment, demographics, geographic location of posts about brands, competitors and products

• Brand Awareness: Identifying influencers, share of voice, engagement metrics

• Customer Service: Identifying and responding to customer issues via social media in real time

How does Brand MonitorTM help companies?

Monitor social media

conversations to support

Brand Reputation

Management

Research and

Development

Sales Lead Generation

Customer Service

Marketing

Key Focus Areas

5

Position2 Brand MonitorTM Editions

Status Snapshot at a Glance

The Brand MonitorTM Dashboard helps answer:

• How much buzz was generated about each search topic?

• Which channel brought in the most conversations?

• How did this search topic fare on sentiment?

• Which websites brought in the most conversations?

• What are the most popular keywords associated with each search topic?

River of News in Real Time

The Brand MonitorTM Posts page helps answer:

• What are the latest, most relevant posts on this search topic?

• Which posts are positive? How many are negative or neutral?

• How can I respond to a post or share it internally/externally?

• Which posts came in via blogs/twitter /news sites/video sites etc?

• How influential is a particular author?

Engage Directly with Tweeple

The Brand MonitorTM Integrated Twitter Client

• Share posts, tweet URLs and announce news to Twitter users, using multiple accounts.

• Retweet or reply to any Twitter conversation instantly.

• Built-in URL shorterner. (bit.ly)

• Schedule tweets, updates multiple accounts at once.

• View Twitter user profiles and influencer scores powered by Klout.

Engage Directly with Fans

The Brand MonitorTM Integrated Facebook Client

• Manage multiple Facebook accounts and Facebook Pages from within Brand Monitor.

• Engage with fans: “Like”, comment on updates, view photographs and videos directly.

• Share, email and add notes to Facebook updates, just like other posts.

• Integration with Facebook Insights.

Send Leads to Your CRM Platform

The Brand MonitorTM Salesforce Integration

• Find an interesting post by a prospective customer?

• Send that author’s contact information to your Salesforce system as a lead.

• Any post’s author can be sent to Salesforce. Some contact information will be prefilled.

• Capture and transfer Salesforce custom fields as well. Other CRM platforms can also be added.

Position2 Customers (partial)

Position2 BrandMonitorTM

MarketingServices

Thank You

Contact Position2: +1 (800) 725-5507 or 650-618-8900

Zubin Tavaria: mediarelations@position2.com

http://brandmonitor.position2.com