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POSITION 2 BRAND MONITOR TM OVERVIEW Contact: Zubin Tavaria [email protected] (650) 618-8900 www.position2.com

Position 2 Brand Monitor TM Overview

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Contact: Zubin Tavaria [email protected]. Position 2 Brand Monitor TM Overview. (650) 618-8900 www.position2.com. Position 2 Overview. Pioneers and Leaders in Social Media Monitoring Technology and Digital Marketing Services: Experienced, expert teams. Social Media - PowerPoint PPT Presentation

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Page 1: Position 2  Brand Monitor TM  Overview

POSITION2 BRAND MONITORTM OVERVIEW

Contact: Zubin [email protected]

(650) 618-8900www.position2.com

Page 2: Position 2  Brand Monitor TM  Overview

Position2 Overview

Pioneers and Leaders in Social Media Monitoring Technology and Digital Marketing Services: Experienced, expert teams

Social Media Listening

Position2 Brand Monitor

Real-Time Listening & Engagement Platform for the Enterprise

Marketing Services

Digital Marketing Services

SEM/SEO

Social Media Marketing

Page 3: Position 2  Brand Monitor TM  Overview

Position2 Brand MonitorTM at a Glance

Brand MonitorTM is a Social Media Monitoring

Platform for:

• Social Media Marketing: Monitoring online conversations & trends in real time and direct engagement

• Market Research: Identifying sentiment, demographics, geographic location of posts about brands, competitors and products

• Brand Awareness: Identifying influencers, share of voice, engagement metrics

• Customer Service: Identifying and responding to customer issues via social media in real time

Page 4: Position 2  Brand Monitor TM  Overview

How does Brand MonitorTM help companies?

Monitor social media

conversations to support

Brand Reputation

Management

Research and

Development

Sales Lead Generation

Customer Service

Marketing

Page 5: Position 2  Brand Monitor TM  Overview

Key Focus Areas

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Page 6: Position 2  Brand Monitor TM  Overview

Position2 Brand MonitorTM Editions

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Status Snapshot at a Glance

The Brand MonitorTM Dashboard helps answer:

• How much buzz was generated about each search topic?

• Which channel brought in the most conversations?

• How did this search topic fare on sentiment?

• Which websites brought in the most conversations?

• What are the most popular keywords associated with each search topic?

Page 8: Position 2  Brand Monitor TM  Overview

River of News in Real Time

The Brand MonitorTM Posts page helps answer:

• What are the latest, most relevant posts on this search topic?

• Which posts are positive? How many are negative or neutral?

• How can I respond to a post or share it internally/externally?

• Which posts came in via blogs/twitter /news sites/video sites etc?

• How influential is a particular author?

Page 9: Position 2  Brand Monitor TM  Overview

Engage Directly with Tweeple

The Brand MonitorTM Integrated Twitter Client

• Share posts, tweet URLs and announce news to Twitter users, using multiple accounts.

• Retweet or reply to any Twitter conversation instantly.

• Built-in URL shorterner. (bit.ly)

• Schedule tweets, updates multiple accounts at once.

• View Twitter user profiles and influencer scores powered by Klout.

Page 10: Position 2  Brand Monitor TM  Overview

Engage Directly with Fans

The Brand MonitorTM Integrated Facebook Client

• Manage multiple Facebook accounts and Facebook Pages from within Brand Monitor.

• Engage with fans: “Like”, comment on updates, view photographs and videos directly.

• Share, email and add notes to Facebook updates, just like other posts.

• Integration with Facebook Insights.

Page 11: Position 2  Brand Monitor TM  Overview

Send Leads to Your CRM Platform

The Brand MonitorTM Salesforce Integration

• Find an interesting post by a prospective customer?

• Send that author’s contact information to your Salesforce system as a lead.

• Any post’s author can be sent to Salesforce. Some contact information will be prefilled.

• Capture and transfer Salesforce custom fields as well. Other CRM platforms can also be added.

Page 12: Position 2  Brand Monitor TM  Overview

Position2 Customers (partial)

Position2 BrandMonitorTM

MarketingServices

Page 13: Position 2  Brand Monitor TM  Overview

Thank You

Contact Position2: +1 (800) 725-5507 or 650-618-8900

Zubin Tavaria: [email protected]

http://brandmonitor.position2.com