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POSCO Established (1968)
POSCO in Korea’s History < 1 >
Gwangyang Works (1992)Pohang Works (1973)
Modernization (1962-1982)Korean War (1950) Seoul Olympics (1988)
Gwangyang Works
Pohang Works
Group Overview: Business Portfolio
POSCO
Group
Trading
Infra-
structure
Materials
&
Chemical
Energy
POSCO DAEWOO
POSCO E&C
POSCO A&C
POSCO CHEMTECH
POSCO M-TECH
POSCO ESM
POSCO ENERGY
ICT
POSCO ICT
< 3 >
Group Overview: Worldwide Operation and Performance
16,957
14,811
60,706Employees
Global POSCO Affiliates
28,938
2016 Financial Highlights (Consolidated)
4.1%
Revenue
2015 2016
(million U$)45,722
2,449Operating
Profit
5.4%
Operating Profit Margin
< 4 >
(million U$)
POSCO’s 50 Years of Journey
Established
(1968)
Pohang Works
First Stage
Completed (1973)
Gwangyang Works
Completed (1992)
Listed on NYSE
(1994)
PT.Krakatau POSCO
Completed (2013)
POSCO Energy
(Acquired, 2005)
Daewoo International
(Acquired, 2010)
0.5 Mt
20 Mt
(2016)
37.5 Mt
< 5 >
Revenue
Crude Steel Production
Phase 1: Foundation
Phase 2: Domestic Expansion
Phase 3: Diversification & Global Expansion
Phase 4: Smartization
Auto
44.5
Others
Transport
Construction
20
19.5
16
Source: worldsteel (2015)
N. America
LATAM
CISEU
China
India
Asia(Ex-China)
POSCO in the Global Steel Market
6.9%
2.7%
10.3%6.3%
49.6%
13.3%
5.5%
World Production
(Crude Steel)
1,620.5 Mt
4.3%South Korea
ME+Africa
2.7%
(%)
POSCO
Hyundai
Steel
Others
52
28
20
< 6 >
(%)
Challenges Responded
Foundation Domestic Expansion
Diversification
& Global Expansion
?Technology
Experience Capital
$ Gwangyang
SteelworksLand Reclaimed
CAGR* :
15.1%
CAGR:
2.5%
‘92‘68 * CAGR: Compound Annual Growth Rate
< 7 >
• Overwhelming uncertainties
• Lack of fundamentals
• Respond to domestic demand
• Support economic development
• Seek new business opportunities
• Broaden global presence
Core Values Discovered
Job creation
Global CSR activities
Production: Carbon management system
Products: Lighter yet stronger steel for
vehicles Solution Marketing
Solution based Platform Business
Co-prosper
with local
communities
Being
responsible for
the next
generation
3. Society
1. Customer
2. Environment
Provide solutions to enhance
customer’s value
< 8 >
Core
Values
1. Customer: Solution Marketing
Commercial SolutionTechnical Solution
PosCoZy(Absorbing noise)
PosMac(High Corrosion Resistant)
PossSD(Lean Duplex Stainless Steel)
Giga Steel(Ultra Advanced High Strength Steel, TWIP)
Human Solution
Reinforcing Services
Marketing
< 9 >
1. Customer: Solution Based Platform Business
POIST SolutionsSolution Based Platform Business
* POSCO Innovative Steelmaking Technology
A
B
C
1.Technologies1-1 Finex
1-2 CEM
2. Engineering
3. Operations
ㆍㆍㆍㆍㆍㆍㆍㆍ23 in total
Combination
of Expertise
Customized
Solutions
Types of
Collaboration
Market
Development
Royalty
Technology
FINEX
CEM
= POIST*
< 10 >
Carbon Management System
Integrated GHG and
Energy Information /
Reduction Manage-
ment.
Carbon Accounting
Management
Management of
Emissions
Verification
* Based on Global Standard Energy Management System (ISO 50001)
10%of all CAPEX allocated to environmental facilities
2. Environment: Production: Carbon Management System
Green area coverage
22%
< 11 >
45%
2. Environment: Lighter yet Stronger Steel for Vehicles
PBC_EV*
*POSCO Body Concept_Electrical Vehicle
Body Weight
Conventional PBC_EV
218 kg
-26%296 kg
Usage of GIGA Steel
Lighter Stronger Fewer GHG
Emissions
U-AHSS & X-AHSS*
CO2 Emissions down by
50%
< 12 >
* U-AHSS: Ultra Advanced High Strength Steel
* X-UHSS: eXtra Advanced High Strength Steel
3. Society: Job Creation
4,4246,105
10,529Employees
POSCO Affiliates
Jobs Created In Southeast Asia
KPSE.SI PerformancesPT. KPSE Services Indonesia
< 13 >
As a social enterprise founded in 2014,
aims at creating jobs for youth in 3 villages
near PT. KP by offering skills training
3. Society: Global CSR Activities
POSCO H beams(Steel Frames)
Steel Village, Vietnam
< 14 >
PosMac(High Corrosion Resistant
Guard Rails)
Steel Bridge, Myanmar
Strategic Approaches and Challenges Beyond
Competition & Collaboration1
Cultural Diversity3
Software & Hardware2
< 15 >
Strategic Approach 1: Competition & Collaboration
CSP (Companhia Siderurgica do Pecem)PT.KP (PT. Krakatau POSCO)
- Capacity: 3Mt/year
- Partners: Dongkuk Steel, Vale
- Location: Brazil
- Capacity: 3Mt/year
- Partner: Krakatau
- Location: Indonesia
< 16 >
Strategic Approach 2: Software & Hardware < 17 >
사진 구성 중
Strategic Approach 3: Cultural Diversity < 18 >
“We must not discriminate against other employees or stakeholders based on race,
nationality, gender, disability and religion. We must respect the dignity and diversity
of each individual.”
Ethics
Charter
Practice
Guideline
Code of Ethics
Global Employees attending the Global Mobility Program
Recommended