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Fr 87
ancium radioactive metal discovered in 1939 by French chemist Marguerite Perey of the Curie Institute in Paris. There is no more than once ounce of francium in the earth’s crust at one time. Francium decays into astatine, radium, and radon and has a half-life of only 22 minutes.
Francium is an exquisite and rare
BREAK UPWITH YOURCARRIER
WRITE YOUR BREAK-UP LETTER WHILE YOU’RE WAIT FOR MUNI TO COME
Fr 87
ancium radioactive metal discovered in 1939 by French chemist Marguerite Perey of the Curie Institute in Paris. There is no more than once ounce of francium in the earth’s crust at one time. Francium decays into astatine, radium, and radon and has a half-life of only 22 minutes.
Francium is an exquisite and rare
Fr87
ancium radioactive metal discovered in 1939 by French chemist Marguerite Perey of the Curie Institute in Paris. There is no more than once ounce of francium in the earth’s crust at one time. Francium decays into astatine, radium, and radon and has a half-life of only 22 minutes.
Francium is an exquisite and rare
BREAK UPWITH YOURCARRIER
WRITE YOUR BREAK-UP LETTER WHILE YOU’RE WAIT FOR MUNI TO COME
CROWN WINESPackaging development
A macabre and hip new brand of wines that enables its customers to re-purpose the bottles into edgy
decorative pieces. The brand appeals to millenials nationally that are not loyal to a wine and shop in the
store by the label’s level of mystery and intrigue.1
MILKSTACHEBrand identity and packaging
MILKSTACHE is about instant gratification and delivering milkshakes on-demand in under 30 minutes.
The target audience for the brand are those in the San Francisco area that are looking for a nostalgic, yet modern
treat and are digitally savvy. 2
3how do you want to order?
OMGCALL ME!
ROBOTS PLEASE.
ENTER # AND WE’LL CALL YOU! WWW.MILKSTACHE.COM
4
What kind of mood are you in?
CHOCOHOLIC: DON’T TALK TO ME
CLASSIC CHOCOLATE (OR SWIRL)
PLAIN JANEVANILLA
LET’S GET WEIRD
FEELIN’FRUITY
CREME BRULEE“VANILLA CUSTARD”
KEEP IT SIMPLE
LOVE ME SOME RED BERRIES
TAKE ME TO THE BLUEBERRY FARM
CREEPERBERRY(STRAWERRY/RASBERRY)
RAZAMATAZ(BLUEBERRY)
IT’S MINT SO THATMEANS ITS HEALTHY
I ONLY MAKE CAKES TO LICK THE SPOON
CARTOON STACHE(CARROT CAKE BATTER)
TRUCKER’S DELIGHT(CREME DEL MINTE)
how hungry are you?SOOO
HUNGRY!
SMALL(6 OZ) LARGE
(16 0Z)
CLASSIC(8 OZ)
2
1JUST A TREAT
H O W T O C H O O S E
T H EP E R F E C T
M I L K S H A K E
E N J OY !
m i l k s h a k e s d e l i v e r e dORDERHOME
3how do you want to order?
OMGCALL ME!
ROBOTS PLEASE.
ENTER # AND WE’LL CALL YOU! WWW.MILKSTACHE.COM
4
What kind of mood are you in?
CHOCOHOLIC: DON’T TALK TO ME
CLASSIC CHOCOLATE (OR SWIRL)
PLAIN JANEVANILLA
LET’S GET WEIRD
FEELIN’FRUITY
CREME BRULEE“VANILLA CUSTARD”
KEEP IT SIMPLE
LOVE ME SOME RED BERRIES
TAKE ME TO THE BLUEBERRY FARM
CREEPERBERRY(STRAWERRY/RASBERRY)
RAZAMATAZ(BLUEBERRY)
IT’S MINT SO THATMEANS ITS HEALTHY
I ONLY MAKE CAKES TO LICK THE SPOON
CARTOON STACHE(CARROT CAKE BATTER)
TRUCKER’S DELIGHT(CREME DEL MINTE)
how hungry are you?SOOO
HUNGRY!
SMALL(6 OZ) LARGE
(16 0Z)
CLASSIC(8 OZ)
2
1JUST A TREAT
H O W T O C H O O S E
T H EP E R F E C T
M I L K S H A K E
E N J OY !
m i l k s h a k e s d e l i v e r e dORDERHOME
BAD RABBITBrand identity and merchandise
is not your average brewery. Bad Rabbit brings outyour naughty and innocent inner child. Bad Rabbit
is also a lifestyle brand that draws a very loyal following in the San Francisco area that support local brews, their
favorite of course, which is Bad Rabbit KILLER IPA.3
Fr 87
ancium radioactive metal discovered in 1939 by French chemist Marguerite Perey of the Curie Institute in Paris. There is no more than once ounce of francium in the earth’s crust at one time. Francium decays into astatine, radium, and radon and has a half-life of only 22 minutes.
Francium is an exquisite and rare
FRANCIUMPeriodic element re-design
The collection features a new intrepretation of a stadard element and creates an emotional response
to the text, flourishes and graphical elements in the design. The result is a lavish and exclusive French
attitude when discussing a non-emotional items such as elements. 4
87
223
FrFrancium
FPO
FPO
TOP AIRLINESCorporate identity and new employee
welcome kit
Top airlines is about a friendly, positive and transparency in the way they do business. They share
and analyze data willingly to help their consumers make the best decision for their situation. TOP is also are one
of the top employers and takes pride in welcoming new employees to their culture with a custom welcome kit.5
ASKS Which is the best U.S. airline?
88% 84% 82% 81% 79%
MOST ON-TIME LANDINGS
# 1 # 2 # 3
# 3 # 5
CUSTOMER SATISFACTION
$$
409B
$301B
$269B
$255B
$101B$$
CARRIERS WITH THE LARGEST REVENUE
FROM FEES$500
AVG. TICKET FROM LA TO NY
REGIONAL PARTNERS
GOVERNMENT TAXES
FUEL COSTS
LABOR
$97.85
$95.33
$75.16
$53.73
$25.67
RENT/BUY AIRPLANES
WHERE DOES THE MONEY
FROM YOUR TICKET GO?
$$ $
$ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
$ $$ $
$ $ $
$$ $
$ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
$ $$ $
$ $ $
$$$$ $
$ $$ $ $ $ $ $ $
$$
$ $ $ $ $ $ $ $$ $
$ $$ $
Labor
WHAT WOULD YOU CUT?
$500Ticket
LaborPlanesPartners
Government Taxes
Fuel
L +MWedding identity development
including digital properties
L+M is a collection for a wedding that aims to inform and welcome out-of-town guests to San Francisco
for this wonderful celebration. The brand of L+M is centered around the first letters of the bride and
grooms name and is applied thoughtfully to each of the particular assets in the family. 6
FPO
T-MOBILE BREAK-UP INTERSTITIALS
Mobile display and out-of-home ads
T-Mobile approaches the mobile industry as the ‘Un-Carrier” and works to disrupt the old fashioned pol-
icies of past and drive increased innovation and efficien-cy for its customers. Through their “Break-up” campaign,
switchers were encouraged to engage socially adn share their story on the web. The mobile units were created to am-
plify that narrative from a media perspective. 7
BREAK UPWITH YOURCARRIER
WRITE YOUR BREAK-UP LETTER WHILE YOU’RE WAIT FOR MUNI TO COME
TEXAS TOURISMTourism cultural awareness campaign
Texas is known for being a hub for all things western so this campaign was a play on that motif to draw
curiosity and interest from those who have not travelled to Texas in the past. Logo was developed with custom
typography and utilized throughout the placements.8
Fr 87
ancium radioactive metal discovered in 1939 by French chemist Marguerite Perey of the Curie Institute in Paris. There is no more than once ounce of francium in the earth’s crust at one time. Francium decays into astatine, radium, and radon and has a half-life of only 22 minutes.
Francium is an exquisite and rare
BREAK UPWITH YOURCARRIER
WRITE YOUR BREAK-UP LETTER WHILE YOU’RE WAIT FOR MUNI TO COME
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