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Portfolio for ADV401
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Review Submission Portfolio ReviewSpring 2012
A. Campaign
Client: Beats by Dr. Dre
Audience: Young adults, 18-25
Concept: Beats by Dr. Dre are a line of high quality head-phones that produce a superior sound. The idea behind these ads is that with Beats headphones on you feel like you are a member of the band that you are rokcing out to. The sound is so real you could get confused and think that you too are a member of The Beatles, Led Zeppelin or The Ramones.
A-1
A-3A-2
B. One-offs
B-1
Client: Ducati
Audience: Adult men, 25-45
Concept: The men able to afford these luxury mo-torbikes are successful executives. These men might spend all day at the office but they remain a rebel at heart. The small glimpse of a skull tattoo on a well dressed man emphasizes this idea.
B-2
Client: Pop Secret
Audience: All popcorn and movie lovers
Concept: Popcorn and movies simply go well together and Pop Secret is a star amongst popcorn brands. Pop Secret is the star of so many movie nights that it too is a movie star. It is such a star that it deserves a place of the walk of fame.
C-1. Guerilla Marketing Idea
Client: Pop-Secret
Audience: All popcorn and movie lovers
Concept: Beats by Dr. Dre are a line of high qual-ity headphones that produce a superior sound. The idea behind these ads is that with Beats head-phones on you feel like you are apart of the band. The tagline demonstrates this idea “sound so real.”
D-1. New Media Execution
Client: Pop-Secret
Audience: All popcorn and movie lovers
Concept: Beats by Dr. Dre are a line of high qual-ity headphones that produce a superior sound. The idea behind these ads is that with Beats head-phones on you feel like you are apart of the band. The tagline demonstrates this idea “sound so real.”
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