Review Submission Portfolio ReviewSpring 2012

A. Campaign

Client: Beats by Dr. Dre

Audience: Young adults, 18-25

Concept: Beats by Dr. Dre are a line of high quality head-phones that produce a superior sound. The idea behind these ads is that with Beats headphones on you feel like you are a member of the band that you are rokcing out to. The sound is so real you could get confused and think that you too are a member of The Beatles, Led Zeppelin or The Ramones.

A-1

A-3A-2

B. One-offs

B-1

Client: Ducati

Audience: Adult men, 25-45

Concept: The men able to afford these luxury mo-torbikes are successful executives. These men might spend all day at the office but they remain a rebel at heart. The small glimpse of a skull tattoo on a well dressed man emphasizes this idea.

B-2

Client: Pop Secret

Audience: All popcorn and movie lovers

Concept: Popcorn and movies simply go well together and Pop Secret is a star amongst popcorn brands. Pop Secret is the star of so many movie nights that it too is a movie star. It is such a star that it deserves a place of the walk of fame.

C-1. Guerilla Marketing Idea

Client: Pop-Secret

Audience: All popcorn and movie lovers

Concept: Beats by Dr. Dre are a line of high qual-ity headphones that produce a superior sound. The idea behind these ads is that with Beats head-phones on you feel like you are apart of the band. The tagline demonstrates this idea “sound so real.”

D-1. New Media Execution

Client: Pop-Secret

Audience: All popcorn and movie lovers

Concept: Beats by Dr. Dre are a line of high qual-ity headphones that produce a superior sound. The idea behind these ads is that with Beats head-phones on you feel like you are apart of the band. The tagline demonstrates this idea “sound so real.”