Portafolio 2009

ALEJANDROAHUMADA

Graphic Designer who loves what he does. He likes to control whatever he does, and for that he studies, as well as he can, every single project he works in. He’s capable of working in almost any design area, but what he likes best is to print his ideas... that’s the way he feels he’s fullfilled a project.

reddevil.design@gmail.com

INDEXPRINT & EDITORIAL

ILLUSTRATION

CORPORATE IDENTITY

PHOTOGRAPHY

ADVERTISING

004

018

025

031

038

PRINT & EDITORIAL

005P R I N T &E D I T O R I A L

[MI ZONA]

PROGRAMA DECULTURA DE PAZ

The Organization of American States and the Trust for The Americas have a Cultural Program called

“Mi Zona” [My Zone]. For the develompment of this program they needed a working book for the children

in the South American countries.Software: Corel DRAW

007P R I N T &E D I T O R I A L

[GOLDEN BOOK]

GRUPO JOM INTERNACIONAL 25 YEARS

Grupo JOM International, for their 25th anniversary, has decided to create a book containing the basic history and the special moments since their company was established in 1982. This book includes all the Philosophy, corporate identity, goals, and all the things that have special meaning to them which has made them into what they are today.Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

008

[PROGRAMS & ACTIVITIES]

PROFILES FOR THE FUTURE

The Organization of American States (OAS) wanted to present all of the projects and activities done during 2.000 and 2.003. For this, they decided that the best way to do it was through a book containing all the plans developed during these years.Software: Corel DRAW

P R I N T &E D I T O R I A L

[INSTRUCTIONS BOOKLET]

PAPER PLANES AND BOATS CONSTRUCTION010

P R I N T &E D I T O R I A L

Despegar.com asked to design some instructions for kids to know how to

build paper boats and paper planes. Software: Adobe Illustrator

[ACTIVITY MAP]

CERRO DEMONSERRATE

To promote Monserrate as a cultural place worth to visit, was necessary to creat a flyer that indicates the important places and restaurants , as well as a map

of the place.Software: Adobe Flash, Adobe Illustrator, Adobe

Photoshop

011P R I N T &E D I T O R I A L

[ADVERTISING]

MARLBOROExperimental anti-publicity. A project to wake the concience on people and to make them not to smoke. Software: Adobe Photoshop

012P R I N T &E D I T O R I A L

[ADVERTISING]

UNICEF AGAINST CHILD WORKING

Proposal for a UNICEF campaign against the children doing grown-ups work.

Software: Adobe Photoshop

013P R I N T &E D I T O R I A L

[ADVERTISING]

ITEAENGLISH BLEND TEA014

P R I N T &E D I T O R I A L

Proposal for a English Tea with the design rules of the APPLE / MAC

brand.Software: Adobe Illustrator

[CARDS]

GRADUATION

Personal poject for my family. These where the graduation cards for different areas of studies. The objective: to change the traditions way of the graduation cards.Software: Adobe Illustrator, Adobe Photoshop

015P R I N T &E D I T O R I A L

[POST-CARDS]

DIFFERENT PRODUCTS

Pormoional post cards for different brands.Software: Adobe Photoshop, Adobe illustrator.

016P R I N T &E D I T O R I A L

[CARDS]

CHRISTMAS

A set of christmas cards with different colors and items, but when they are together they could be used as a collection.Software: Adobe Photoshop.

017P R I N T &E D I T O R I A L

ILLUSTRATION

[T-SHIRT]

BULLSEYE

Bulls eye illustration made with darts.Software: Adobe Flash, Adobe Illustrator.

019I L L U S T R AT I O N

[COMICS]

JUSTICELEAGUE

Proposal for comics made with the idea of a bean. I started the idea with the Justice League, but it can be done with any other set of super heroes. They can be used for POP.Software: Adobe Flash, Adobe Illustrator.

022I L L U S T R AT I O N

[POSTER]

FLOWERS:MY VISION OF GRAPHIC DESIGN

Inspired in the idea of nature, insects and flowers, I decided to create a poster with the meaning, from my pespective, of graphic design.Software: Adobe Illustrator, Adobe Photoshop.

023I L L U S T R AT I O N

[CHILDREN STORY]

TENGO MIEDO

Illustration for a child’s story called “Tengo Miedo” [I’m scared].Software: Adobe Photoshop

024I L L U S T R AT I O N

CORPORATE IDENTITY

[ARQUITECTURE & CONSTRUCTION]

PROMOTORACONVIVIENDA

Promotora Convivienda, an Arquitecture and Construction company, decided they needed an Identity change because they are not well known and they were working under the image of other companies. They needed to be know by themselves.Software: Adobe Illustrator

027C O R P O R A T EI D E N T I T Y

[PERSONAL IDENTITY]

REDDEVILGRAPHIC DESIGN

For myself I created the brand RedDeviL Graphic Design. This work is the result of me as a designer.Software: Adobe Flash, Adobe Illustrator

028C O R P O R A T EI D E N T I T Y

[REGIONAL IDENTITY]

WAYUU

This identity design was made to make this culture more

recognizable. The objective is to make the culture of the Wayuu

like a brand with whom they feel comfortable.

Software: Adobe Illustrator

030C O R P O R A T EI D E N T I T Y

PHOTOGRAPHY

[NUDITY]

EXPERIMENTAL PHOTOGRAPHY032

P H O T OG R A P H Y

033P H O T OG R A P H Y

034P H O T OG R A P H Y

035P H O T OG R A P H Y

036P H O T OG R A P H Y

[CHARACTER DESIGN]

BEHIND THE MASK

037P H O T OG R A P H Y

ADVERTISING

[RETAIL]

BETTERPARKING

039A D V E R T IS I N G

This flyer comuncate the new and improved parking service inside one

of the bigest supermarket stores.

Software: Adobe Illustrator

[CORPORATE SALES]

SUPERMERCADOEMPRESARIAL

This identity was designed for an event where corporate supermarket

sales where promoted.

Software: Adobe IllustratorAdobe Photoshop

040A D V E R T IS I N G

[HALLOWEEN]

HALLOWEENTOYS

Flyer made to promote a deal where kids got benefits for wearing a costume in halloween.Software: Adobe Illustrator

042A D V E R T IS I N G

[HALLOWEEN]

HALLO-WII

A mix between Halloween and Nintendo Wii. A promo where in Halloween you got the chande to win a Nintendo Wii. Software: Adobe Illustrator

043A D V E R T IS I N G

[NEWSPAPER PROMO]

AMOR, AMISTADY CINCUENTAZO044

A D V E R T IS I N G

[RETAIL]

BETTERPARKING

045A D V E R T IS I N G

Merca & Click is an umbrella campaign made to manage all

the technology promotions in teh supermarket.

Software: Adobe Illustrator

[DK]

EYEKNOW

Poster designed to promote a complete collection of books for children.

Software: Adobe Illustrator / Adobe Photoshop

045A D V E R T IS I N G

[MCDONALDS]

CONGELADOS

Proposal for McDonalds. The objective was to play like a kid. The whole idea was based on a Colombian kids game know as Frozen (congelados). Software: Adobe Illustrator / Adobe Photoshop / Adobe Lightroom

046A D V E R T IS I N G