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Playcast Media Systems
Introduction Presentation
Vision
2
Playcast brings high end Playcast brings high end video games to video games to streaming distributionstreaming distribution
Game Streaming Highlights
• Playstation 3\Xbox 360 quality gaming without the console or game software– High end, next generation off-the shelf games run on the server side– Encode and stream the audio and video as MPEG stream in real time– Game controller connected to TV/Set Top Box/PC/Mac– End-to-end user experience is PS3/XBOX360 quality
• Streaming Service is commercially available in Europe and Asia– Available on Public and private cloud systems (over the top and over
Cable\IPTV)
Company
• Founded in 2007• Ran first field trial on a live cable system in ‘08, large
scale system in ‘09 and live service in ‘10• Headquartered in Kibbutz Mishmarot, Israel
– Media and European sales in London and Lisbon– Media and APAC sales in Singapore
• Privately held (VC funded)
4 Playcast Headquarters
About Playcast
Business Model Highlights
• Playcast provides a complete Game streaming solution• Servers system (data centers)• Managed Content solution (Royalties and programming)• Integration into CE products
• White-lable• Revenue Sharing
Commercial Service
• Launched Service with Portugal Telecom and Singtel– Portugal Telecom
• Branded Meo Jogos (Meo is the PT TV brand)• Available to the Fiber subscribers (adding DSL in July ‘11)
– Singtel• Branded “Esc” (Excape) • Available to Fiber, DSL and competitors broadband users
PT CEO announcing launch
Games Catalog• Industry’s most recognized brands from Activision,
THQ, Capcom, Codemasters, Atari, Disney and more.• Content packages the content• On-air service targets family demographics, with a
package of high end titles, including First Person Shooters, Sports, Fighting, Racing, Adventure and Casuals
Packaging
• Flexible packaging options– Sample basic package: selection of 20 titles,
refreshed monthly for (play as you will)– Thematic package: 1 – 10 titles, sold in addition to
the basic pack (Sports, Kids, Disney etc.)– A-la-carte: games sold for 24 hours
User Experience
• Surveys indicate that 73% - 78% (PT- Singtel) rate the service as Good, Very Good or Excellent
Typical Basic Package Lineup• Shooters: Call of Duty, Metro 2033, Frontlines, Operation
Flashpoint, Red Faction Guerilla• Racers: Dirt2, MotoGP, Pure, Test Drive• Action and Adventure: Street Fighter4, Back to the Future• Kids: Toy Storey 3, G-Force, Bolt, Kong Fu Panda• Puzzles: Balance, Majong, Chameleon Gems
System overview
Playcast Media – Confidential
Access Network
Monitoring System
PC/Tablet
Connected TV
Game Network Management
User Data Storage
Community
Streaming Servers
Gamepad commandsVideo
Session controlSession control
STB
CPE Requirements• HID drivers on the USB ports (for gamepad)• Low latency decoding (optimize buffers parameters)
– MPEG decoding (MPEG2/H.264)– UDP/HTTP streaming– Bitrates of 3 – 6 Mbps
• Thin client– Session management – Sending gamepad commands back to the server
Thank You
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