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Salah satu startup di Dublin yang ingin mencari partner di Indonesia
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Digital Menu Boards – the story
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We are a digital media solution company based in the Digital Depot, Dublin.
Formed in 2006 to produce an internet managed in-store audio system.
4 full-time employees.
Annual turnover of €160K
About Us
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One of our in-store music clients asked us to develop a digital menu system for two fast-food outlets in Ireland.
We extended our in-store audio visuals platform to become a digital menu display platform that satisfied their requirements.
We analysed the market to understand why a fast-food business in Ireland needed us to custom develop a solution to their problem.
We discovered a range of problems faced by nearly all fast-food businesses relating to how they managed their menus displays.
Digital Menu Displays – the background
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Fast-food businesses were unable to offer different menus or use different prices at different times of the day.
Changes to prices or products on the menu boards often took weeks and incurred costs.
Promotions and special offers were difficult to promote yet they needed to increase sales revenue by up-selling high margin products at peak times
For businesses with multiple outlets difficulties managing the content of the menu displays across all outlets was inhibiting new marketing ideas
The market is getting more competitive and companies need to differentiate and stand out from the competition.
The Fast-food Industry - the Problem
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We developed a digital display system based on internet technologies that can provide content for multiple screens.
Hardware, software and content work together to provide a robust system that allows in-store staff to quickly change prices and products.
We developed a web portal to allow all systems to be centrally managed.
Content is animated and can pull information directly from the Internet, EPOS system, or other external systems.
We provide a fully managed service for company's menu displays.
Retail Media System - the Solution
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Installed systems in 3 sites in Ireland belonging the the Fast-food chain 'Supermacs'.
Created dynamic content from the artwork supplied by their design company.
Continuously update, manage and actively monitor the system using the Internet portal.
Customer Engagement – Supermacs Fast-food Restaurants
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Introduced full breakfast, day and night time menu offerings.
Started to quickly test price points of new products and promotions.
Started to localise prices and offerings in response to external events.
Sales of animated high profit items up by 60%.
Overall sales up by 30%.
Working to roll out platform to 80 remaining outlets.
Customer Engagement – the Results
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Market Overview
Market Size:
Ireland 3,000 outlets
UK 45,000 outlets
Europe 400,000 outlets
Asia 500,000 outlets
N. America 400,000 outlets
Our primary target market is the Fast-food, QSR, sandwich counter / deli bar, café markets in which nearly all currently use traditional printed menu boards to display their menu offering. Average yearly spend on displays is €2,000
Market Overview
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Lower cost of LCD screens & availability of broadband.
QSR market is getting more competitive and companies need to differentiate and stand out from the competition.
Developments in web technologies / mobile phone and internet convergence.
Market Trends
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Our Competitive Advantage
Hardware platform – up to 8 zones allows us to lower costs and treat all screens as one big screen or stunning effects.
In-store editing of content – no extra licensing fees, special training or design companies needed to change a price.
Internet Open standards – our platform can quickly adapt to new technologies
Web Portal – allows as to offer fully managed services to our customers
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Direct sales in Ireland as we already have a sales person and client base.
Reseller sales model outside Ireland to target small & independent fast-food businesses.
Directly target large chains with local installation & support partners to provide local on-the-ground services.
Partnerships with screen manufacturers to sell product bundle.
Web presence.
Sales Model
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14 systems installed since first full release of the product.
Product is stable and scalable.
4 resellers actively working to promote product, 20+ resellers have expressed interest in reselling.
In talks with 4 large Irish + UK groups for potentially over 400 sites.
International enquiries for our system from our website.
Looking for investors / partners to enable us to reach international markets.
Current Status
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