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Planning Your America Recycles DaySM
Anjia Nicolaidis,Director, Recycling
anicolaidis@kab.org
Building America Recycles Day Defining Success • # of event organizers
• # of events (collection drives, educational presentations, employee awareness events, displays, tours, contests, and other recycling awareness activities)
• # of organizations involved
• # of event attendees/participants
• Materials adoption
• Media placement (earned media, PSAs, online)
Building America Recycles Day 2010-2012
• Increasing Participation• Increasing Visibility• Increasing Program Support
Increasing Participation
Increasing Participation
More Event Organizers
+More
Individuals
Increasing Visibility Earth 911
• Cross-promotion of ARD events on Earth911.com and Yahoo’s Upcoming.yahoo.com
• Event organizer recruitment
• Dedicated editorialcoverage
Increasing Visibility Disney’s Friends for Change
• National Public Service Announcement across all Disney media properties
• Recycling – November Featured Monthly Action
• Kids’ action tool-kit built around an America Recycles Day activity
Increasing Visibility Disney’s Friends for Change
Increasing Program Support 2010 Sponsors
New National Theme
Own It
Customize It
Flaunt It
Email Templates
HTML Banners
Facebook Icons
ARD 2010 Promotional MaterialsALL PROMOTIONAL ITEMS ARE MADE FROM RECYCLED-CONTENT MATERIALS.
11X17 in. Posters printed front and back
ARD 2010 Promotional MaterialsALL PROMOTIONAL ITEMS ARE MADE FROM RECYCLED-CONTENT MATERIALS.
3 ft x 6 ft. Banners
ARD 2010 Promotional MaterialsALL PROMOTIONAL ITEMS ARE MADE FROM RECYCLED-CONTENT MATERIALS.
Recycled Newspaper Pencils
Calendar Magnets
Buttons
Stickers
AmericaRecyclesDay.org
AmericaRecyclesDay.org GET INVOLVED
• Organize an Event
• Attend an Event
• Spread the Word
• Take the Pledge
• Take the Challenge
Register Your Event & Create Account
Email Confirmation
Manage Your Event(s)
Post-Event Report Form
Post-Event Report Form
Post-Event Report Form
Planning Your America Recycles DaySM
Anjia Nicolaidis,Director, Recycling
anicolaidis@kab.org
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