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Executive SummaryWhat We Do:
• NTC aims to become one of those 1million dollar revenue target niche
space adventure tour organisers and outsources who will cater to the
best experience they can have in a trip.
• We would love to present our plans to you. We are already working on a
big expansion plan.
Current Status:
We at NTC are into operations from last January 2014 and have been able to
place ourselves as the most well known and as one of the best adventure
sports club in Bangalore without much of investment, which describes the
business acumen and startup spirit of its founders.
Traction to date includes:
• Active Quarter 1: About 100 new customers, Social Media Traction:
About 1000 people (Includes group trip enquiries, likes, shares, google
searches).
• Active Quarter 2: About 150 new customers, Social Media Traction:
About 2000 people (Includes group trip enquiries, likes, shares, google
searches).
• Active Quarter 3: About 200 new customers, Social Media Traction:
About 5000 people (Includes group trip enquiries, likes, shares, google
searches).
Currently Raising:
• 20 lacs Rupees seed round.
Team Experience
Partners
2
Strategy
Our plans are to reach out to every everyday joe who
wants to experience adventure.
1. Customer acquisition strategy– Channels: Website Traction, Social Media, Word-Of-Mouth, Print
Media Tech integrations: Website Based 1. Payment Gateway 2. Personalized Adventure Report Card/Certification, Progress Tracker
2. Your initial marquee partners or customers, if applicable– Our “true believers”: Enthusiastic Adventure Loving Youth ‘By
Heart’
– Our Best Marketing Partners: Explara, Eventbrite, Make My Trip,
3
Go-To-Market
Total Addressable Market: Rs 600 Crores industryExpansion Strategy: Franchisee Model for Expansion
Launch[Dates]
Traction[Dates]
Growth[Dates]
Main Focus:
Priority Tasks:
Target Results:
10,000 Customer by 2015 Mid
2015 Mid
1000 Customer Per Quarter by end of 2015
December 2015
Launch of web platform: April 30th, 2015
• 1000 initial member/participants per quarter• Convert 10% of existing email list and expand database• Find and implement more options to reach the customer
5
• Website Development• Purchase of Equipments
• Employing Instructors and teams
• Creating Nationwide & International network of
instructors, guides • Vast Range Of Packages
2015 Mid December 2015
Looking Forward
• We are seeking Rs 20 lacs to reach the following goals:
• We aim to reach the following goals in the timeframe of next 1 year.
Team
B
uild
ing
Com
pan
y
Pro
gre
ss
May June July December
Hire & Train Instructors, Guides and Business
Development Team
Develop Packages
Up-to-date Website
Launch
Goal
Reach 10000 Traction(Convert 200-500
Cx/Quarter)
Goal
7
Convert 1000
Customers/Quarter
Competition
Low Monetization High Monetization
High Experience & OperationalQuality
Low Experience & Operational Quality
We have a balance of both Operational Quality & Monetization level as compared to the competition.
We are threatened by the competition put up by Thrillophilia in terms of Monetization and
Aquaterra in terms of Operational Quality. As far as the threats are considered, its only a
matter of funding for us to beat the competition in all parameters (as the mentioned
companies are funded) 10
Use of Proceeds
FINANCIAL YEAR
Q1 Q2 Q3 Q4
STANDARD
COST
Q1 Q2 Q3 Q4
Projected Headcount
6 12 24 36Transport/Logistics
800000
Projected Customers
200 500 1000 1500Office
Furniture100000
Revenue20000
050000
0100000
0150000
0
Office Space
Deposit100000
Salaries + Overhead
100000
200000
400000 600000Equipmen
ts120000
Other (Professional Fees,
Rent, Utilities, Travel, etc.)
7000014000
0280000 420000
Office Equipments & Bills
95000
Cash Burn 5000 10000 20000 30000
Total Cash Burn
175000
350000
700000105000
0Total
Expense121500
0
• Building teams of Online Marketing & Sales Professionals, Adventure Sports Instructors,
Creative Designing & Concept Development Teams.
• Expanding to Pan-India operational presence.
• Regional Marketing Offices
• Maintaining inventory of equipments & Logistics support
11
Marketing Deep Dive
Our target demographics include the youngsters & the young at heart among 18-60
years of age.Online Marketing & Social Media
Organic Reach
Discounted Promotional Offers(For all the new customers registering
with NTC Adventures)
Adventure quotient measuring progress reports for the members registered on website
User Acquisition
Conversionand/or
Retention
12
Print Media
Marketing Deep Dive
Promotional Offers For New
Customers
Person Refers Friends
Person getsFree Trip
Friends Register
They Join the
Trip
12
They grab Discount
Operations Clusters
Networking
Standardized Process
Marketing Deep Dive#
Cust
om
ers
Time
Offers
Gifts/Branding
Strategic Tie-Ups
Exotic Trips
1000Customer
s
Discounts
Theme Packages
Path to 1000 Customers
12
Go with NTC for any Adventure of your choice:
Operational efficiency: Detailed Itineraries &
Experienced Professionals.
Most Reasonable Pricing
Ease For Customers:1. Quick Registrations2. Fast Logistics/ Well Planned Trips 3. Focus on giving an experience to the
customers
USP ( Unique Selling Point)
14
Product Screens
2
3
4
15
LOCAL
ADVENTURE
TRIP PACKAGES
Regional Trips/Western Ghats
Himalyan & NorthEastAdventure Tours
International Trips
Team
Headshot
Headshot
Vishakh Singh, Founder
Pradyot Punj, Co-Founder
• Ex- Cadet Captain• All India No.1 Shooter• Trained in Jungle
warfare• Trained in Mountain
warfare• Sky Diving• Deep Sea Diving
• Trained in Rock Climbing• Mountaineering• Trekking• Hiking
9
Chasing Angels Or Fleeing DemonsGo To the Mountains
Why Adventure?
2
A few words from great men:
We do not conquer the mountains but conquer ourselves.
What we’ve observed:
3
•Growing Interest in Adventure Sports
• A potentially enormous at current size of Rs 600 Crores
• Adventure Tours taking up the large chunk in tourism sector
• A lot many Indians willing to spend on International Adventure Trips
Our Vision:
3
• Presenting India as the most preferred adventure destination in the world
• Build a Brand which becomes Synonym of Adventure
• Sponsor & nurture the best adventure sports talent
• Go for the ultimate, the most challenging expeditions around the world and beyond
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