View
225
Download
0
Category
Preview:
Citation preview
7/28/2019 Pinkberry Story
1/10
COPYRIGHT
2006-2008PINKBERRYINC.ALLRIGHTSRESERVED.UN
AUTHORIZED
COPYINGO
RUSEPROHIBITED.
THE PIN KBERRY STO RY
PIN KBERRY IS FROZEN YOGURT REIN VENTED.
Inspired by European gelato, Americas ice cream pastime and
pop culture, Pinkberry is designed to create a social experience
that indulges the senses. Pinkberrys proprietary recipes are a
uniquely refreshing combination of tastes and textures,
harmonizing distinctive flavors with the signature Pinkberry
yogurt tang.
Pinkberry is fast becoming an iconic brand name for the
yogurt category, as Coca-Cola, Kleenex, and Xerox didfor their industries. Pinkberry has created an exceptionally
strong emotional connection with customers and currently
has over 70 locations throughout California and New York.
7/28/2019 Pinkberry Story
2/10
COPYRIGHT2
006-2008PINKBERRYINC.ALLRIGHTS
RESERVED.UNAUTHORIZED
COPYINGO
RUSEPROHIBITED.
SWIRLY EQ UATIO N
ONE-OF-A-KIND
PRODUCT + TOPPIN GS +
+
+
IN SPIRED STORE
DESIGN
SUPERIO R CUSTOMER
EXPERIENCE
7/28/2019 Pinkberry Story
3/10
COPYRIGHT2
006-2008PINKBERRYINC.ALLRIGHTS
RESERVED.UNAUTHORIZED
COPYINGO
RUSEPROHIBITED.
OUR MENU
PINKBERRY
S2.50 3.95
M 3.50 4.95
L 5.50 6.95
w/ topp ings
FRUIT PARFAITnewseasonal frui t
+ honey a lmond granola+ orig inal f rozen yogurt
3.95
S3.50 4.95
M 4.50 5.95
L 6.50 7.95
pomegranatepassionfruit newcoconut new
orig inal
orig inal or green tea
SMOOTHIES
4.50
7/28/2019 Pinkberry Story
4/10
STORES
WEST HOLLYWOOD
NEW YORK
KOREATOWN
LITTLE TOKYO
7/28/2019 Pinkberry Story
5/10
COPYRIGHT2
006-2008PINKBERRYINC.ALLRIGHTS
RESERVED.UNAUTHORIZED
COPYINGO
RUSEPROHIBITED.
STO RE ELEMENTS
7/28/2019 Pinkberry Story
6/10
NEW YORK
THE PEOPLE BEHIN D PIN KBERRY
7/28/2019 Pinkberry Story
7/10
7/28/2019 Pinkberry Story
8/10
7/28/2019 Pinkberry Story
9/10
COPYRIGHT2
006-2008PINKBERRYINC.ALLRIGHT
SRESERVED.UNAUTHORIZED
COPYINGO
RUSEPROHIBITED.
A GRO W IN G M A RKET O PPO RTUN ITY
1 & 2
1 & 2 & 3
SOURCES
THE ON-PREM ISE FROZEN YOGURT CATEGORY
IS LARGE & GROWING
$7.9 billion category
$20.1 billion category
1 Study logic panel data (10/ 2008 )
2 Pinkberry core user study (9/ 2008 )
A GROWIN G BRAN D WITH STRONG LOYALTY ANDAN EMOTIONAL CONNECTION WITH CUSTOMERS
+10.5% category growth in 2007
THE ON -PREM ISE ICE CREAM & FROZEN YO GURT
CATEGO RY IS LARGE & GROW IN G
+ 11.9% category growth in 2007
1
Pinkberry brand exceeds world class benchmarks
Pinkberry receives the highest scores in qual ity, loyalty &
satisfaction in the frozen yogurt category Young (
7/28/2019 Pinkberry Story
10/10
- 800 - 1,200 Sq Ft- 11 AM - 11 PM- LIFESTYLE CENTER- HEAVY PEDESTRIAN
- OUTDOOR SEATING- PARKING- PRESENCE
- GREASY- SMELLY- DARK- EXHAUST HOODS
- DEEP FRYERS- LOUD- GENERIC
PINKBERRY IS:
- CUSTOMERS
Recommended