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Pfizer Lunch and LearnAugust 25, 2011
Stacey Gutman
Director, OPEN Forum
Focus on Three Questions:
1. How Did We Get Here?
2. What Kind of Impact Is It Having?
3. Where Are We Going?
2
How Did We Get Here?
3
Erma Kubin-Clanin and Dr. René ClaninChâteau du SureauOakhurst, CaliforniaMembers since 1985
Helping business
do more business
American Express OPEN’s mission
4
OPEN Forum’s mission
Connecting SBOs to their most essential
resources: information, education and each other5
OPEN Forum evolution – 2007
6
OPEN Forum launched in 2007 as a digital home for live events where small
business owners gained valuable information while networking with each other.
OPEN Forum evolution – 2008
7
In quick response to the economic crisis, OPEN Forum established itself as a blog for
small business topics and began partnering with industry leaders to post expert content.
Guy Kawasaki,
AllTop
Social Media
Scott Belsky,
Behance
Managing
John Jantsch,
Duct Tape Marketing
Marketing
Ann Handley,
Marketing Profs
Marketing
Rohit Bhargava,
360 Digital Influence
Marketing
Steve Strauss,
Mr. AllBiz
General
Matthew May,
In Pursuit of Elegance
General
Chris Brogan,
New Marketing Labs
Marketing
Ed Levine,
Serious Eats
Restaurants
Ramon Ray,
Small Biz Technology
Technology
Mike Periu, EcoFin
Media
Finance/Government
Amber MacArthur,
MGImedia
Social Media
Anita Campbell,
Small Biz Trends
General
Jean Chatzky,
Personal Finance Expert
Finance & Lifestyle
Adam Ostrow, Jennifer van
Grove, and the team from
Mashable
Technology/Social Media
Henry Blodget
and the team from The
Business Insider
Finance
Will Chen
and the team from
Wise Bread
Finance
Gary Vaynerchuk,
VaynerMedia
Social Media
8
Expanding expert contributors
We have continued to grow our roster of contributors, providing best-in-class content
across seven topic areas to help business owners run and grow their businesses.
The introduction of Connectodex – 2009
9
In 2009, OPEN Forum entered a new phase of growth – as a hub for small business
owners to learn from industry experts, gain exposure and connect with each other.
Giving SBOs a voice – White House Q&A
The platform has enabled us to represent the collective voice and concerns of SBOs.
10
What Kind of Impact Is It Having?
11
Growth of a small business platform
12
2007OPEN starts live
events and a site to house video footage
2008Content from 7 big-name Small
Business writers
2009Site Re-design
and major scale of functionality
and content.
2010 OPEN Forum becomes the
most visited SB site on the web
2011Q1 exceeds entire 2009 annual page
views
425,000 page views
5,100,000 page views
10,500,00 page views
Launch Continued Growth!
Impacting brand perception
Jennifer Behar, Owner, Jennifer’s Homemade
Member Since: 1994
Helping business owners
“OPEN Forum has become a daily stop for
me - even more important than the Wall Street
Journal.”STEVEN MOCHEL
FRESH GREEN LIGHT
MEMBER SINCE: 2002
CHRISTOPHER CLABAUGH
CONSULTING CONCEPTS
MEMBER SINCE: 2004
“The editorial content has proven to be of
high value. Keep it up OPEN!”
“After OPEN Forum shared my story…Excel
Rain Man’s customers and inquiries increased a
tremendous amount.” JENNIFER PORTLAND
Excel Rain Man
MEMBER SINCE: 2003
PAUL ROSENFELD
FANMINDER
MEMBER SINCE: 1999
“We love how OPEN Forum has fueled the
growth of our business.”
Where Are We Going?
16
OPEN Forum today – desktop
17
OPEN Forum today – mobile
18
OPEN Forum today – distribution thru twitter
19
OPEN Forum today – distribution thru facebook
20
OPEN Forum today – distribution thru publishers
21
OPEN Forum today – distribution thru live events
22
Opening the platform to our customers
23
Thank You
24
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