Upload
inbound
View
833
Download
1
Embed Size (px)
Citation preview
#INBOUND15#INBOUND15
HOW TO BUILD A PRODUCER BUSINESS MODELExtending the agency beyond you
John JantschDuct Tape Marketing@ducttape
#INBOUND15
• Build a plan• Orchestrate
The Producer Model
#INBOUND15
• Primary• Trading Time• Multiple streams
The Producer Promise
#INBOUND15
5 KEY ELEMENTS OF THE MODEL
#INBOUND15#INBOUND15
CREATE YOUR SYSTEM AND POV
#INBOUND15
YOUR BIG IDEA
#INBOUND15
• Marketing is a System
• Install a marketing system and marketing gets much easier
• Change the context
The Big Idea!
#INBOUND15
#INBOUND15#INBOUND15
BUILD YOUR DELIVERY METHOLOGY
#INBOUND15#INBOUND15
Every element of your methodology should be worth paying for.
#INBOUND15
EDUCATION
#INBOUND15
CONVERSION
#INBOUND15
DISCOVERY
#INBOUND15
RESEARCH
#INBOUND15
PRESENTATION
#INBOUND15
IMPLEMENTATION
#INBOUND15
REVIEW
#INBOUND15#INBOUND15
PACKAGE BUILDING BLOCKS AND TOOLS
#INBOUND15
Package JumpStart(Build)
Catalyst(Grow)
Marketing Department (Ignite)
Strategy/Management X XX XXX
Website X X
SEO X XX
Content X XX XXX
Reputation X X XX
Social X XX XXX
Lead Gen X XX
$2,000/mo $3,000/mo $5,000/mo
#INBOUND15
MANAGED MARKETING SEARVICES
#INBOUND15#INBOUND15
CONVERT BY DOING
#INBOUND15
THE CONTEXT OF A PROPOSAL
#INBOUND15
Proposal is a summation of an already established objective
#INBOUND15
ASK THE RIGHT QUESTIONS
#INBOUND15
GET AGREEMENT
• GOALS• METRICS• VALUE
#INBOUND15#INBOUND15
BUILD YOUR PARTNER PLATFORM
#INBOUND15#INBOUND15
Partner Types
• Strategic• Affiliate• Co-marketing
#INBOUND15
Keys to Success
• Education• Tools• Process
#INBOUND15
#INBOUND15#INBOUND15
Think Community
• Frame of mind• Invite• Engage
#INBOUND15#INBOUND15
We have clients that we believe would benefit from your services – teach us how to refer you
#INBOUND15#INBOUND15
Build a Platform
• Content• Special offers• Co-marketing
#INBOUND15#INBOUND15
• Primary• Trading Time• Multiple streams
The Producer Promise
#INBOUND15
John JantschDuct Tape Marketing Consultant Networkducttapemarketingconsultant.com