Perspectives and story telling… Your Chairman’s Introduction to

Healthier Brands for Healthier Business

Sam Waterfall

Food & Drink Innovation Network17 March 2011Staverton Park, UK

Perspectives and story telling… Your

Chairman’s Introduction to

What is scary about this?

This is the hand that pays your salary…

…or not

Who am I?

Sam Waterfall

Senior ConsultantHealthy Marketing Team

Work with Clients across Europe, Asia

Brand Positioning & Innovation

Ex P&G, Boots and Kraft Foods

The Healthy Marketing Team are experts in helping brands respond to changing attitudes in nutrition, health and wellness.

We work around the globe (25 countries in 2010) and specialise in brand positioning and product innovation / renovation in food, ingredients and pharmaceuticals.

Peter Wennström The Four FactorsTM Brand Analysis System Food & Health Marketing Handbook

Who are we?

What is scary about this?

You don’t get much time…

… to tell your story

Does your consumer want this story?

Or this story?

Worldview “The world is the way I see it”

“Fizzy drinks will rot my child’s teeth”

“Organic is definitely worth it for the kids”

TheFood & DrinkInnovation

NetworkSharing innovation best practice in the food & drink industry

Perspectives on Innovation

Marketer | Innovator | Owner | R&D

Nutritionist | Insights | Legal | Regulatory

Today is about matching

Your workYour scienceYour packagingYour nutritionYour insightYour brandingYour emotion

and ultimately your consistent story

to your consumers’ worldview

… because remember

You don’t get much time…

… to tell your story

Who will you meet today to transform your

project, brand or career?

Never doubt that a small group of committed individuals can change the world.

Indeed it’s the only thing that ever has.Margaret Mead, Anthropologist

“”

If you’d like a copy of the presentation please simply leave a business card with me…

Thank you

Sam Waterfall

sam@healthymarketingteam.com