Personal Branding Oct 09

© Dawn Lane Your Office Online 2009

Your Virtual PADawn Lane

© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009

What is it? Walking TALL 7 Big Steps to Personal

Branding™ (Lesley Everett) What are the benefits of Personal Branding? Tips on how to maintain your brand

© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009

Not just your logo/stationery/website• You/staff are part of your company’s

brand• Way you/staff present self & company• Consistency • In way you speak with clients/customers• Answer emails• Write letters• Dress

© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009

“Personal Branding is what people say about you behind your back”

A collection of perceptions others form about us

7 Point Plan – a tool for greater self awareness

© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009

Step 1◦ Determine your brand values

Step 2◦ Manage the first 30 seconds

Step 3◦ Are you being heard?

Voice is important in brand image. Step 4

◦ Use positive body indicators

© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009

Step 5◦ Address your social skills and visibility

Step 6◦ Dress with impact

Step 7◦ Consistency

© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009

Increases your confidence by understanding yourself better

Increases your visibility and presence Creates a clear focus for your business or career Differentiates you from your competition Increases your income – specialized expertise

warrants higher fees Attracts quality clients or employers who will truly

benefit from your expertise Establishes goals aligned with your unique promise of

value – and reach them faster

© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009

Develop brand and be consistent Work out what you want to be ‘famous’ for Never forget, a first impression is long lasting Think about doing things differently Go the extra mile when it comes to attitude in

your business Make sure your brand ‘packaging’ reinforces your

brand values Maximise your visibility in your target market

© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009

"Branding is not about getting your prospects to choose you over your competition; it's about getting your prospects to see you as the only solution to their problem." ™

Rob Frankel

© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009

www.lesleyeverett.com Walking TALL – key steps to total image

impactISBN 0-9548935-0-6

© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009

Dawn LaneYOUR OFFICE ONLINESkelton HouseEast TaphouseLiskeardCornwallPL14 4NJ dawn@your-office-online.co.uk  +44 (0) 845 36 37 130Skype: dawn.lane 

+44 (0) 798 33 99 415  +44 (0) 845 36 37 130