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© Dawn Lane Your Office Online 2009
Your Virtual PADawn Lane
© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009
What is it? Walking TALL 7 Big Steps to Personal
Branding™ (Lesley Everett) What are the benefits of Personal Branding? Tips on how to maintain your brand
© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009
Not just your logo/stationery/website• You/staff are part of your company’s
brand• Way you/staff present self & company• Consistency • In way you speak with clients/customers• Answer emails• Write letters• Dress
© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009
“Personal Branding is what people say about you behind your back”
A collection of perceptions others form about us
7 Point Plan – a tool for greater self awareness
© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009
Step 1◦ Determine your brand values
Step 2◦ Manage the first 30 seconds
Step 3◦ Are you being heard?
Voice is important in brand image. Step 4
◦ Use positive body indicators
© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009
Step 5◦ Address your social skills and visibility
Step 6◦ Dress with impact
Step 7◦ Consistency
© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009
Increases your confidence by understanding yourself better
Increases your visibility and presence Creates a clear focus for your business or career Differentiates you from your competition Increases your income – specialized expertise
warrants higher fees Attracts quality clients or employers who will truly
benefit from your expertise Establishes goals aligned with your unique promise of
value – and reach them faster
© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009
Develop brand and be consistent Work out what you want to be ‘famous’ for Never forget, a first impression is long lasting Think about doing things differently Go the extra mile when it comes to attitude in
your business Make sure your brand ‘packaging’ reinforces your
brand values Maximise your visibility in your target market
© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009
"Branding is not about getting your prospects to choose you over your competition; it's about getting your prospects to see you as the only solution to their problem." ™
Rob Frankel
© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009
www.lesleyeverett.com Walking TALL – key steps to total image
impactISBN 0-9548935-0-6
© Dawn Lane Your Office Online 2009 © Dawn Lane Your Office Online 2009
Dawn LaneYOUR OFFICE ONLINESkelton HouseEast TaphouseLiskeardCornwallPL14 4NJ [email protected] +44 (0) 845 36 37 130Skype: dawn.lane
+44 (0) 798 33 99 415 +44 (0) 845 36 37 130