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Pepsodent
PRODU T PROFILE
Pepsodentis a brand oftoothpaste with a minty flavour derived fromSassafras.
The brand is owned by Unilever, but in 2003 the rights to the brand in the
United States and Canada were bought by Church and Dwight.The history of
Pepsodent goes back at least to the 1920s.
It was advertised for its purported properties fighting tooth decay, attributed in
advertisements to the supposed ingredient Irium. Irium is another word for
sodium lauryl sulfate, an inexpensive ionic surfactant. However, in a 1994
speech, then-FCC chairmanReed Hundt claimed that the "Irium" mentioned in
Pepsodent advertisements "didn't exist".
Another ingredient, "I.M.P." was purported to whiten teeth. Its best-known
slogan was You'll wonder where the yellow went / when you brush your teeth
with Pepsodent! British comedian Jasper Carrott referred to the slogan in one
of his stand-up routines, saying On your tongue - that's where the yellow
went!
Pepsodent was a very popular brand before the mid-1950s, but its makers were
slow to addfluoride to its formula to counter the rise of other highly promoted
brands such asCrest andGleem toothpastebyProcter & Gamble,and Colgate's
eponymous product; sales of Pepsodent plummeted. Today Pepsodent is a
value brand marketed primarily in discount stores and retails for roughly half
the price of similarly-sized tubes of Crest or of Colgate.
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http://en.wikipedia.org/wiki/Toothpastehttp://en.wikipedia.org/wiki/Sassafrashttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Church_and_Dwighthttp://en.wikipedia.org/wiki/Sodium_lauryl_sulfatehttp://en.wikipedia.org/wiki/Ionhttp://en.wikipedia.org/wiki/Surfactanthttp://en.wikipedia.org/wiki/Federal_Communications_Commissionhttp://en.wikipedia.org/wiki/Reed_Hundthttp://en.wikipedia.org/wiki/Jasper_Carrotthttp://en.wikipedia.org/wiki/Stand-up_comedyhttp://en.wikipedia.org/wiki/Fluoridehttp://en.wikipedia.org/wiki/Crest_(brand)http://en.wikipedia.org/wiki/Gleem_toothpastehttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Eponymhttp://en.wikipedia.org/wiki/Eponymhttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Gleem_toothpastehttp://en.wikipedia.org/wiki/Crest_(brand)http://en.wikipedia.org/wiki/Fluoridehttp://en.wikipedia.org/wiki/Stand-up_comedyhttp://en.wikipedia.org/wiki/Jasper_Carrotthttp://en.wikipedia.org/wiki/Reed_Hundthttp://en.wikipedia.org/wiki/Federal_Communications_Commissionhttp://en.wikipedia.org/wiki/Surfactanthttp://en.wikipedia.org/wiki/Ionhttp://en.wikipedia.org/wiki/Sodium_lauryl_sulfatehttp://en.wikipedia.org/wiki/Church_and_Dwighthttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Sassafrashttp://en.wikipedia.org/wiki/Toothpaste8/13/2019 Pepsodent Proj Color Prints
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Pepsodent
From our range: Toothpaste
Pepsodent Germicheck:
Pepsodents unique Germicheck formula is fortified with ingredients that
removes up to 95% germs in 2
minutes. The magnets in the
toothpaste sticks to germs as you
brush and destroys them.
Pepsodent Whitening:
Pepsodent Whitening
whitens teeth in 2
weeks. It contains
Perlite, an effective
polishing agenct
while helps removes stains. Its formula is clinically proven to bring back and
maintain the natural whiteness of your teeth.
Pepsodent Herbal:
Pepsodent Herbal contains the power of 5 natural elements - Basil Leaf, MintLeaf, Cardamom, Natural Calcium and Salt. Its flouride and calcium makes
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Pepsodent
stronger teeth and prevents tooth decay. Thus, it allows you to eat your
favourite food as much as you want.
Pepsodent 2in1:
Pepsodent2 in 1 toothpaste fights germs to protect teeth against cavities and
gives strong teeth, fresh breath and healthy gums.
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Pepsodent
1. CONSUMER PREFERENCE TOWARDS VARIOUS BRANDS OFTOOTHPASTE
56%
20%
14%
10%
0%
10%
20%
30%
40%
50%
60%
Pepsodent Colgate Anchor ColseUp
Percentage of Preference towards the
brand
Percentage
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Pepsodent
1. ASPECT THAT CONSUMER LIIKS IN THE PRODUCT
Quality
56%
Price benefit
12%
Brand image
22%
Advertisements
10%
Aspects
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Pepsodent
2. PERIOD OF USING A PARTICULAR BRAND
12%
34%
54%
0% 10% 20% 30% 40% 50% 60%
3 year
Period of Using
Percentage
31
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Pepsodent
2. RANGE OF PURCHASE OF HEALTH DRINKS
0%
20%
40%
60%
Pepsodent
Whitening Pepsodent
Germichek PepsodentHerbal Pepsodent 2 in 1
47%
22%16%
15%
Range of Pepsodent
Percentage
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Pepsodent
3. MODE OF AWARENESS OF PEPSODENT TOOTHPASTE
20%
30%
40%
10%
Mode of Awareness
Percentage
35
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Pepsodent
3. CONSUMER SATISFACTION AFTER USING THE PRODUCT
0%
10%
20%
30%
40%
50%
60%
70%
Excellent Good Satisfactor
y
Poor
Percentage 28% 60% 12% 0%
28%
60%
12%
0%
Percentage
Consumer Satisfaction
37
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Pepsodent
4. EFFECTIVENESS OF ADS OF PEPSODENT TOOTHPASTE
20%
58%
14%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Very impressive Nice Reasonable Not effective
Effectiveness of Advertisements
Percentage
39
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Pepsodent
4. AVAILABILITY OF THE PRODUCT
0%
10%
20%
30%
40%
50%
60%
70%
80%
Very comfortable Satisfactory Poor
76%
24%
0%
Availability of Product
Very comfortable Satisfactory Poor
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Pepsodent
5. QUANTITY OF PACK CONSUMERS PREFER
5080 gms
26%
100150 gms
66%
175
200 gms8%
Quantity of Purchase
Recommended