People The Power Hong Eng Khim John Lim Eric Wong

People The Power

Hong Eng KhimHong Eng KhimJohn LimJohn LimEric WongEric Wong

The Problem Of Delays in Real-Time Traffic Updates

Increased stress

Increased anger

1. IBM 2011 Global Consumer Pain Survey (http://www.ibm.com/news/sg/en/2011/09/08/x103330k10020x03.html)

2. Multiple responses allowed for question “Has roadway traffic negatively affected your health? If yes, check all that apply.”

Increased insomnia

Increased respiratory problems

3

Solution Design

• Ad Generated Open Source Model

• Leveraging on Crowdsourced and LTA

Traffic Data

• Porting to other platforms, e.g. IOS, Win8

phone & Blackberry

Business Model

LTA’s GetDirection API

Demo

End of Presentation

LTA’s GetDirection API

LTA’s GetDirection API

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Team Lead: Hong Eng Khim

Contact No.: 97206801

Email: hongek@gmail.com

Data Sets / Technology Used:

LTA Traffic data

Credits & Contacts

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