Pendulum London 2014

ContentsLOGOTYPE

INITIAL IDEAS FOR THE LOGOTYPECONSTRUCTION OF THE LOGOTYPE

COMPOSITION OF THE LOGOTYPEUSE OF THE LOGOTYPE ON

DIFFERENT COLOUR BACKGROUNDS

PROMOTIONALITEMS

PROMARKERSBRANDED PEN AND PENCIL

OFFICIAL T-SHIRT

INTERIORDESIGN

INTERIOR DESIGNSIGNAGE FOR THE CAFE

AND THE SHOPSIGNAGE FOR THE ART WORK

ART WORK DISPLAY

/22/23

/24/25

VISUAL IDENTITY &BRANDING

COLOUR PALETTE & TYPOGRAPHYVISUAL IDENTITY

STATIONERY DESIGNBUSINESS CARD DESIGN

LEAFLET DESIGNTAG DESIGNS

EXHIBITION POSTER DESIGNSOFFICIAL POSTER DESIGN

WEBSITE DESIGNWEBPAGES ON MOBILE DEVICES

APPLICATION DESIGN

/10/11/12/13/14/15/16/18/19/20/21

/06/07/08/09

/03/04/05

/26/28/29

RESEARCH & INITIAL IDEASFOR THE PROJECT

RESEARCHING IDEASINITIAL IDEAS FOR THE EXHIBITION

EXHIBITION PROGRAMME

RESEARCHING IDEAS

RESEARCHING THE SUBJECT OF TIME

03

Initial ideas for the exhibition

PENDULUM

MODERN DESIGNEXHIBITION

/ADMISSION FREE

04

exhibition programmeEXHIBITIONS WITHIN EXHIBITION

1-31/07 VISUAL IDENTITY1-31/08 CALLIGRAPHY & TYPOGRAPHY

1-30/09 POSTER DESIGN1-31/10 ILLUSTRATION

1-30/11 PUBLISHING1-31/12 PACKAGING

AUGUSTCALLIGRAPHY&TYPOGRAPHY

LUCA BARCELLONASEAN MCCABEOSKAR OESU PODOLSKI

/ERIK SPIEKERMANNLECTURES AND SEMINARS

OCTOBERILLUSTRATION

OLKA OSADZINSKAURSULA ULLY ARNDTPRZEMEK SAINER BLEJZYK

/URSULA ARNDTLECTURES AND SEMINARS

DECEMBERPACKAGING

NAOTO FUKUSAMAMORUBAFRESH CHICKENCECILE DUMETIERZIM AND ZOU

/NAOTO FUKUSAMALECTURES AND SEMINARS

JULYVISUAL IDENTITY

DAVID AIREYSAGMEISTER STUDIOORTOGRAFIKAPENTAGRAM2AM

/DAVID AIREYLECTURES AND SEMINARS

NOVEMBERPUBLISHING

PENTAGRAMSAGMEISTER &WALSHSPY

/PENTAGRAM DESIGNERSLECTURES AND SEMINARS

SEPTEMBERPOSTER DESIGN

OSKAR OESU PODOLSKIGRZEGORZ FORIN PIWNICKISAGMEISTER &WALSHGRAVIKA

/STEFAN SAGMEISTERLECTURES AND SEMINARS

EXhibition programme

05

Initial ideas for the logotype

INITIAL SKETCHES

06

Construction of the logo

07

PENDULUMLOndon01/07/14 - 31/12/14

MODERN DESIGNEXHIBITION 2014

x

x

x

x

Composition of the logo

08

PENDULUMLOndon01/07/14 - 31/12/14

MODERN DESIGNEXHIBITION 2014

PENDULUMLOndon01/07/14 - 31/12/14

MODERN DESIGNEXHIBITION 2014

PENDULUMLOndon01/07/14 - 31/12/14

MODERN DESIGNEXHIBITION 2014

PENDULUMLOndon01/07/14 - 31/12/14

MODERN DESIGNEXHIBITION 2014

use of the logotype on different colour backgrounds

LOGOTYPE ON DIFFERENTCOLOUR BACKGRONDS

09

PRINT

FONTS: ALEGRE SANS NCSWISS721THSWISS721LT

COLOURS: WEB

#222221

R: 34

G: 34

B: 33

#585857

R: 88

G: 88

B: 87

#9C9B9B

R: 156

G: 155

B: 155

#585857

R: 88

G: 88

B: 87

C: 0

M: 0

Y: 0

K: 100

PANTONEBLACK C

PANTONE 7547 C

PANTONE 5635 C PANTONE 5665 C

C: 0

M: 0

Y: 0

K: 95

C: 0

M: 0

Y: 0

K: 50

C: 0

M: 0

Y: 0

K: 10

colour palette & typography

10

Visual identity & branding

11

Stationery DESIGN

STATIONERY DESIGN

LETTERGREETINGS SLIP

ENVELOPE

12

Business card design

BUSINESS CARD DESIGN

55x85MM

13

LEAFLET DESIGN

DESIGN FOR A ‘BUSINESS CARD STYLE’ LEAFLETWITH THE EXHIBITION PROGRAMME

55X85MM WHEN FOLDEDEASY TO CARRY IN A PURSE OR A WALLET

14

TAg DESIGNs

DESIGNS FOR A THREE DIFFERENTTAGS

STAFF/WHITEARTIST/GREY

GUEST/BLACK

/VALID FROM 01/07/14 TO 31/12/14

15

16

POSTER DESIGNSPOSTER DESIGNS FOR JULY, AUGUST

AND SEPTEMBER EXHIBITIONS

1-31/07 VISUAL IDENTITY & BRANDING1-31/08 CALLIGRAPHY & TYPOGRAPHY

1-30/09 POSTER DESIGN

POSTER DESIGNSPOSTER DESIGNS FOR OCTOBER’S, NOVEMBER’S

AND DECEMBER’S EXHIBITIONS

1-31/10 ILLUSTRATION1-30/11 PUBLISHING1-31/12 PACKAGING

17

official poster design

OFFICIAL POSTER DESIGN

MENTAL DESTRUCTION+GRAPHIC DESIGN TERRORISM

18

Website DESIGNDESIGN FOR THE OFFICIAL WEBSITE

LUCA BARCELLONASEAN MCCABE

OSKAR OESU PODOLSKI

/WWW.PENDULUMLONDON2014.CO.UK

19

webpages ON MOBILE DEVICESFACEBOOK FANPAGE DESIGN AND

WEBSITE DESIGN

BE UP-TO-DATE WITH THE EVENT

/WWW.PENDULUMLONDON2014.CO.UKWWW.FACEBOOK.COM/PENDULUMLONDON2014

20

appliCation design

A DESIGN FOR AN OFFCIAL IPHONE APPLICATION

PENDULUM LONDON 2014FREE

/AVAILABLE IN THE APPLE STORE ANDON THE OFFICIAL WEBSITE

21

interior design

A NEUTRAL INTERIORS (BLACK, WHITE & GREY)WILL BE A PERFECT SOLUTION TO

MAKE THE ART WORK STAND OUT FROM THE WALL

22

Signage

SIGNAGE FOR THE CAFE AND THE SHOP

23

Signage

SIGNAGE FOR THE ART WORK

24

ART WORK DISPLAY

25

26

promotional ITEMS

AN UNIQUE OFFICAL SET OF THREE PROMARKERS

COLOURS:WHITEGREY

BLACK

/AVAILABLE IN THE SHOP

27

28

promotional ITEMS

AN UNIQUE SET OF A PEN AND A PENCIL

COLOURS:BLACKSILVER

/AVAILABLE IN THE SHOP

29

promotional ITEMS

AN OFFICIAL T-SHIRT

COLOURS:WHITEGREY

BLACK

/AVAILABLE IN THE SHOP