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Pendulum London Contemporary Design Exhibition 2014 Julia Macczak BA (Hons) Graphic Design Blackpool and The Fylde College (Time Brief, March 2013)
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ContentsLOGOTYPE
INITIAL IDEAS FOR THE LOGOTYPECONSTRUCTION OF THE LOGOTYPE
COMPOSITION OF THE LOGOTYPEUSE OF THE LOGOTYPE ON
DIFFERENT COLOUR BACKGROUNDS
PROMOTIONALITEMS
PROMARKERSBRANDED PEN AND PENCIL
OFFICIAL T-SHIRT
INTERIORDESIGN
INTERIOR DESIGNSIGNAGE FOR THE CAFE
AND THE SHOPSIGNAGE FOR THE ART WORK
ART WORK DISPLAY
/22/23
/24/25
VISUAL IDENTITY &BRANDING
COLOUR PALETTE & TYPOGRAPHYVISUAL IDENTITY
STATIONERY DESIGNBUSINESS CARD DESIGN
LEAFLET DESIGNTAG DESIGNS
EXHIBITION POSTER DESIGNSOFFICIAL POSTER DESIGN
WEBSITE DESIGNWEBPAGES ON MOBILE DEVICES
APPLICATION DESIGN
/10/11/12/13/14/15/16/18/19/20/21
/06/07/08/09
/03/04/05
/26/28/29
RESEARCH & INITIAL IDEASFOR THE PROJECT
RESEARCHING IDEASINITIAL IDEAS FOR THE EXHIBITION
EXHIBITION PROGRAMME
RESEARCHING IDEAS
RESEARCHING THE SUBJECT OF TIME
03
Initial ideas for the exhibition
PENDULUM
MODERN DESIGNEXHIBITION
/ADMISSION FREE
04
exhibition programmeEXHIBITIONS WITHIN EXHIBITION
1-31/07 VISUAL IDENTITY1-31/08 CALLIGRAPHY & TYPOGRAPHY
1-30/09 POSTER DESIGN1-31/10 ILLUSTRATION
1-30/11 PUBLISHING1-31/12 PACKAGING
AUGUSTCALLIGRAPHY&TYPOGRAPHY
LUCA BARCELLONASEAN MCCABEOSKAR OESU PODOLSKI
/ERIK SPIEKERMANNLECTURES AND SEMINARS
OCTOBERILLUSTRATION
OLKA OSADZINSKAURSULA ULLY ARNDTPRZEMEK SAINER BLEJZYK
/URSULA ARNDTLECTURES AND SEMINARS
DECEMBERPACKAGING
NAOTO FUKUSAMAMORUBAFRESH CHICKENCECILE DUMETIERZIM AND ZOU
/NAOTO FUKUSAMALECTURES AND SEMINARS
JULYVISUAL IDENTITY
DAVID AIREYSAGMEISTER STUDIOORTOGRAFIKAPENTAGRAM2AM
/DAVID AIREYLECTURES AND SEMINARS
NOVEMBERPUBLISHING
PENTAGRAMSAGMEISTER &WALSHSPY
/PENTAGRAM DESIGNERSLECTURES AND SEMINARS
SEPTEMBERPOSTER DESIGN
OSKAR OESU PODOLSKIGRZEGORZ FORIN PIWNICKISAGMEISTER &WALSHGRAVIKA
/STEFAN SAGMEISTERLECTURES AND SEMINARS
EXhibition programme
05
Initial ideas for the logotype
INITIAL SKETCHES
06
Construction of the logo
07
PENDULUMLOndon01/07/14 - 31/12/14
MODERN DESIGNEXHIBITION 2014
x
x
x
x
Composition of the logo
08
PENDULUMLOndon01/07/14 - 31/12/14
MODERN DESIGNEXHIBITION 2014
PENDULUMLOndon01/07/14 - 31/12/14
MODERN DESIGNEXHIBITION 2014
PENDULUMLOndon01/07/14 - 31/12/14
MODERN DESIGNEXHIBITION 2014
PENDULUMLOndon01/07/14 - 31/12/14
MODERN DESIGNEXHIBITION 2014
use of the logotype on different colour backgrounds
LOGOTYPE ON DIFFERENTCOLOUR BACKGRONDS
09
FONTS: ALEGRE SANS NCSWISS721THSWISS721LT
COLOURS: WEB
#222221
R: 34
G: 34
B: 33
#585857
R: 88
G: 88
B: 87
#9C9B9B
R: 156
G: 155
B: 155
#585857
R: 88
G: 88
B: 87
C: 0
M: 0
Y: 0
K: 100
PANTONEBLACK C
PANTONE 7547 C
PANTONE 5635 C PANTONE 5665 C
C: 0
M: 0
Y: 0
K: 95
C: 0
M: 0
Y: 0
K: 50
C: 0
M: 0
Y: 0
K: 10
colour palette & typography
10
Visual identity & branding
11
Stationery DESIGN
STATIONERY DESIGN
LETTERGREETINGS SLIP
ENVELOPE
12
Business card design
BUSINESS CARD DESIGN
55x85MM
13
LEAFLET DESIGN
DESIGN FOR A ‘BUSINESS CARD STYLE’ LEAFLETWITH THE EXHIBITION PROGRAMME
55X85MM WHEN FOLDEDEASY TO CARRY IN A PURSE OR A WALLET
14
TAg DESIGNs
DESIGNS FOR A THREE DIFFERENTTAGS
STAFF/WHITEARTIST/GREY
GUEST/BLACK
/VALID FROM 01/07/14 TO 31/12/14
15
16
POSTER DESIGNSPOSTER DESIGNS FOR JULY, AUGUST
AND SEPTEMBER EXHIBITIONS
1-31/07 VISUAL IDENTITY & BRANDING1-31/08 CALLIGRAPHY & TYPOGRAPHY
1-30/09 POSTER DESIGN
POSTER DESIGNSPOSTER DESIGNS FOR OCTOBER’S, NOVEMBER’S
AND DECEMBER’S EXHIBITIONS
1-31/10 ILLUSTRATION1-30/11 PUBLISHING1-31/12 PACKAGING
17
official poster design
OFFICIAL POSTER DESIGN
MENTAL DESTRUCTION+GRAPHIC DESIGN TERRORISM
18
Website DESIGNDESIGN FOR THE OFFICIAL WEBSITE
LUCA BARCELLONASEAN MCCABE
OSKAR OESU PODOLSKI
/WWW.PENDULUMLONDON2014.CO.UK
19
webpages ON MOBILE DEVICESFACEBOOK FANPAGE DESIGN AND
WEBSITE DESIGN
BE UP-TO-DATE WITH THE EVENT
/WWW.PENDULUMLONDON2014.CO.UKWWW.FACEBOOK.COM/PENDULUMLONDON2014
20
appliCation design
A DESIGN FOR AN OFFCIAL IPHONE APPLICATION
PENDULUM LONDON 2014FREE
/AVAILABLE IN THE APPLE STORE ANDON THE OFFICIAL WEBSITE
21
interior design
A NEUTRAL INTERIORS (BLACK, WHITE & GREY)WILL BE A PERFECT SOLUTION TO
MAKE THE ART WORK STAND OUT FROM THE WALL
22
Signage
SIGNAGE FOR THE CAFE AND THE SHOP
23
Signage
SIGNAGE FOR THE ART WORK
24
ART WORK DISPLAY
25
26
promotional ITEMS
AN UNIQUE OFFICAL SET OF THREE PROMARKERS
COLOURS:WHITEGREY
BLACK
/AVAILABLE IN THE SHOP
27
28
promotional ITEMS
AN UNIQUE SET OF A PEN AND A PENCIL
COLOURS:BLACKSILVER
/AVAILABLE IN THE SHOP
29
promotional ITEMS
AN OFFICIAL T-SHIRT
COLOURS:WHITEGREY
BLACK
/AVAILABLE IN THE SHOP
