Patrick Barbanes - The Branding Professor

Patrick Barbanes,The Branding Professor

www.TheBrandingProfessor.com

Career Success With Social Mediaand Personal Branding!

text TEACHME to 65047

To support job interview

To create interest for a new job

In support of a corporate job

TAKE-AWAYS

Social Media can enable and power a personal brand, which can empower YOU to achieve!

You must start a blog....yesterday!

You don't need a (P)ersonal (B)rand

It helps to have a personal brand. The difference is the quality of your work or ideas.

@pbarbanes

text TEACHME to 65047

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Patrick Barbanes, The Branding Professor

www.PatrickBarbanes.com

Twitter: @pbarbanes | 800-951-1156

text TEACHME to 65047

NBC6 – TV “South Florida Today” show

CNBC – Documentary about Facebook(airing January, 2011)

Examiner.com – Miami Social Media blogger

@pbarbanes

Career Success With Social Mediaand Personal Branding!

@pbarbanes

To support job interview

To create interest for a new job

In support of a corporate job

text TEACHME to 65047

Kristyn's Story (2008)

@pbarbanes

text TEACHME to 65047

Kristyn's Story (2008)

@pbarbanes

Crowned her “The Diva of Deli”

TheDivaOfDeli.com - $10

text TEACHME to 65047

FREE WORDPRESS.COM

BLOG SITE

BLOG ABOUT

INDUSTRY LINKS

FREE WORDPRESS.COM

BLOG SITE

LINK TO PERSONAL BRAND SITE

@pbarbanes

RESUME

text TEACHME to 65047

Result: HIRED! Now V.P. Sales

@pbarbanes

text TEACHME to 65047

Jenny's Story (2010)

@pbarbanes

text TEACHME to 65047

WorkinOnARamp

Jenny's first blog

www.socialjenny.com

Online

Job

Apps

Result? Hired by MTV!

@pbarbanes

My Story

@pbarbanes

Salesman with a Fortune 500 corporation

Positioned (branded) myself as a consultant, trusted source

text TEACHME to 65047

@pbarbanes

Documentmania.com text TEACHME to 65047

@pbarbanes

Documentmania.com

Many references and links to employer company

Email newsletter Live & recorded webinars

RESULTS?

Differentiated from my competitors (and peers!)

Increased credibility with prospects

Deepened relationship with clients

Helped close more sales

@pbarbanes

text TEACHME to 65047

Easy To Find, Hard To Forget

@pbarbanes

I.DEFINE

II.DESIGN

III.ALIGN

Determine your brand and your differentiator(s).

Structure your online presence and linkages.

Engage online in ways that support your brand.

text TEACHME to 65047

The Model

@pbarbanes

YOUPersonal Brand

Site

Facebook

text TEACHME to 65047

The Model

@pbarbanes

YOUPersonal Brand

Site

Searchers(Google, etc.)

Followers Followers

Followers

Searchers(Google, etc.)

Recruiters / Partners

Facebook

text TEACHME to 65047

RESULTS?

Increased appearance in Google

Improved LinkedIn results/connections

Differentiation

Improved job prospects / negotiations

Seen as an expert / authority in your field

Seen as relevant in today’s connected world

@pbarbanes

text TEACHME to 65047

TAKE-AWAYS

Social Media can extend your personal brand!

You must start a blog...yesterday!

You don't need a (P)ersonal (B)rand...but it can help.

You need a personal brand. The difference is the quality of your work or ideas.

@pbarbanes

text TEACHME to 65047

STAY IN TOUCH!For a copy of this presentation....

@pbarbanes

THANK YOU!Patrick Barbanes,

The Branding Professor www.TheBrandingProfessor.com