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Selected works of Graphic Design by Jon Saquing
Citation preview
PARTAKES E L E CT E D WO R K B Y J O N S AQ U I N G
3
PARTAKES E L E C T E D W O R K B Y J O N S A Q U I N G
W R I T T E N A N D D E S I G N E D B Y
Jon Saquing
Copyright 2013 Jon Saquing
All Rights Reserved.
None of the following content may be utilized or
reproduced without prior permission from the author.
Printed and Bound in the U.S.A.
BFA Graphic Design
Academy of Art University
San Francisco, Calif. , U.S.A.
S U R f ’ S U p :
w w w. j o n s a q u i n g . c o m
h i @ j o n s a q u i n g . c o m
4
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
“ThE lEARnEd is hAPPy, nATuRE To ExPloRE; ThE fool is hAPPy, ThAT hE Knows no moRE.”
- A L E X A N D E R P O P E
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7
TA B L E O f C O N T E N T S
ConTEnTs00
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03
04
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06
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08
When in doubt, go for bold.
Sometimes ‘Fast’ isn’t fast enough.
Put yourself in someone else’s shoes.
Don’t be afraid to experiment a little bit.
Say what you really mean.
Cut the crap and save the world.
Bring your friends along for the ride.
Embrace your traditions & history.
e x p r e s s r e b r a n d
G O ! B O n n e v i l l e
B ay to B r e a k e r s
c r e at u r e s
g o o g l e w e b fo n t s
C O S M I C C R A P
P O G O R I D E S H A R E
M a l e c o n T e q u i l a
7
A P o r t fo l i o
8 J O N S A Q U I N G
I N TA K E
PARTAKE:To take part in or experience something along with others.
To possess or share a certain nature, attribute or quality with another.
The optimal way to experience life.
Do everything. See everything. When you put yourself outside of your comfort zone and partake in the opportunities that life provides, you will develop a much deeper understanding of the world you share with others, as well as yourself. Push forward, make mistakes, always strive to learn more. Partake in life and it will teach you well . The following work is a reflection of myself and these lessons.
V E R B . \ pä R - tā k \
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A P o r t fo l i o
10 J O N S A Q U I N G
I N TA K E
PuT youRsElf insomEonE ElsE’s shoEs.
Create a visual identity for the 100th annual Bay to Breakers race that ref lects the fun and quirky nature of the event .
Nicole Flores
100th Annual Bay to Breakers
V i s u a l I d e n t i t y, P a r t i c i p a n t B o o k l e t , P o s te r s , O n l i n e P r e s e n c e , E nv i r o n m e n ta l C o l l a te r a l , M e r c h a n d i z i n g .
c o n c e p t :
I N S t r u c t o r :
P R OJ E CT T I T L E :
D E L I V E R A B L E S :
01.com
E V E N TG U I D E L I N E S
P o s t e r
O n l i n e P r e s e n c e
E N V I R O N M E N TA L C O L L AT E R A L
M e r c h a n d i z i n g
V I S U A L I D E N T I T Y
11
P R OJ E C T : B a y to B r e a ke r s 01 02 03 04 05 06 07 08C O U R S E : P r i n t 1
12
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
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P R OJ E C T : B a y to B r e a ke r s 01 02 03 04 05 06 07 08C O U R S E : P r i n t 1
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PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
15
P R OJ E C T : B a y to B r e a ke r s 01 02 03 04 05 06 07 08C O U R S E : P r i n t 1
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PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
17
P R OJ E C T : B a y to B r e a ke r s 01 02 03 04 05 06 07 08C O U R S E : P r i n t 1
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PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
19
P R OJ E C T : B a y to B r e a ke r s 01 02 03 04 05 06 07 08C O U R S E : P r i n t 1
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PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
21
P R OJ E C T : B a y to B r e a ke r s 01 02 03 04 05 06 07 08C O U R S E : P r i n t 1
22
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
23
P R OJ E C T : B a y to B r e a ke r s 01 02 03 04 05 06 07 08C O U R S E : P r i n t 1
24
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
25
P R OJ E C T : B a y to B r e a ke r s 01 02 03 04 05 06 07 08C O U R S E : P r i n t 1
A P o r t fo l i o
26 J O N S A Q U I N G
I N TA K E
somETimEs ‘fAsT’ isn’T QuiTE fAsT EnouGh.
Create a printed piece of col lateral conveying the passion of the community based around top-speed racing on the Bonnevi l le Salt Flats in Utah, and an look into the mind of the racer.
Eszter Clark
Go! Bonneville Speedweek Lookbook
P r i n te d L o o k b o o k
c o n c e p t :
I n s t r u c t o r :
P R OJ E CT T I T L E :
D E L I V E R A B L E S :
02E V E N T L O O K B O O K
27
P R OJ E C T : G o ! B o n n e v i l l e S p e e d w e e k 0 1 02 03 04 05 06 07 08C O U R S E : P r i n t 2
28
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
29
P R OJ E C T : G o ! B o n n e v i l l e S p e e d w e e k 0 1 02 03 04 05 06 07 08C O U R S E : P r i n t 2
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PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
31
P R OJ E C T : G o ! B o n n e v i l l e S p e e d w e e k 0 1 02 03 04 05 06 07 08C O U R S E : P r i n t 2
32
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
33
P R OJ E C T : G o ! B o n n e v i l l e S p e e d w e e k 0 1 02 03 04 05 06 07 08C O U R S E : P r i n t 2
34
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
35
P R OJ E C T : G o ! B o n n e v i l l e S p e e d w e e k 0 1 02 03 04 05 06 07 08C O U R S E : P r i n t 2
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PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
37
P R OJ E C T : G o ! B o n n e v i l l e S p e e d w e e k 0 1 02 03 04 05 06 07 08C O U R S E : P r i n t 2
A P o r t fo l i o
38 J O N S A Q U I N G
I N TA K E
whEn in douBT, Go foR Bold.
03
Revital ize exist ing Express branding with an new, modern visual identity while st i l l maintaining the stark black and white color equity and edgy brand tone.
Tom McNulty
Express Rebrand
V i s u a l I d e n t i t y, E nv i r o n m e n ta l C o l l a te r a l , M e r c h a n d i z i n g .
c o n c e p t :
I N S t r u c t o r :
P R OJ E CT T I T L E :
D E L I V E R A B L E S :
V I S U A L I D E N T I T Y
E N V I R O N M E N TA L C O L L AT E R A L
M e r c h a n d i z i n g
39
P R OJ E C T : E x p r e s s R e b r a n d 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
40
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
41
P R OJ E C T : E x p r e s s R e b r a n d 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
42
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
EXPRESS
EXPRESS
43
P R OJ E C T : E x p r e s s R e b r a n d 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
44
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
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P R OJ E C T : E x p r e s s R e b r a n d 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
46
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
47
P R OJ E C T : E x p r e s s R e b r a n d 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
48
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
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P R OJ E C T : E x p r e s s R e b r a n d 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
50
I N TA K E A P o r t fo l i o
J O N S A Q U I N G50
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
5151
p R OJ E C T : P o g o R i d e s h a r e 0 1 02 03 04 05 06 07 08 09
51
P R OJ E C T : E x p r e s s R e b r a n d 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
A P o r t fo l i o
52 J O N S A Q U I N G
I N TA K E
don’T BE AfRAid To ExPERimEnT A liTTlE BiT.
p R OJ E C T : C r e a t u r e s ! 0 1 02 03 04 05 06 07 08 09
04V I S U A L I D E N T I T Y
P A C K A G I N G
Conceptual ize and develop creative assets for a Kickstarter crowdsourced card and boardgame targeted for both young and adult demographics .
Christine George
Creatures!
V i s u a l I d e n t i t y, P a c ka g i n g .
c o n c e p t :
I N S t r u c t o r :
p r o j e c t t i t l e :
D E L I V E R A B L E S :
53
P R OJ E C T : C r e a t u r e s ! 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
54
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
55
P R OJ E C T : C r e a t u r e s ! 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
56
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
57
P R OJ E C T : C r e a t u r e s ! 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
58
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
C r e a t u r e s !
59
P R OJ E C T : C r e a t u r e s ! 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
60
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
61
P R OJ E C T : C r e a t u r e s ! 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
62
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
63
P R OJ E C T : C r e a t u r e s ! 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
64
I N TA K E A P o r t fo l i o
J O N S A Q U I N G64
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
6565
p R OJ E C T : C r e a t u r e s ! 0 1 02 03 04 05 06 07 08 09
65
P R OJ E C T : C r e a t u r e s ! 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
A P o r t fo l i o
66 J O N S A Q U I N G
I N TA K E
sAy whAT you REAlly mEAn.
Produce a print-based book to inform less technological ly savvy demographics about the benefits and innovations surrounding web type.
Ariel Grey
Google Webfonts
Ty p e S p e c b o o k , We b Ty p o g r a p hy H i s to r y, P o s te r, O n l i n e P r e s e m c e .
c o n c e p t :
C l i e n t :
P R OJ E CT T I T L E :
D E L I V E R A B L E S :
05.com
w e b f o n t s p e c b o o k
h i s t o r y o f w e b t y p o g r a p h y
P o s t e r
O n l i n e P r e s e n c e
67
P R OJ E C T : G o o g l e We b f o n t s 0 1 02 03 04 05 06 07 08C O U R S E : Ty p o g ra p hy 4
68
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
69
P R OJ E C T : G o o g l e We b f o n t s 0 1 02 03 04 05 06 07 08C O U R S E : Ty p o g ra p hy 4
70
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
71
P R OJ E C T : G o o g l e We b f o n t s 0 1 02 03 04 05 06 07 08C O U R S E : Ty p o g ra p hy 4
72
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
73
P R OJ E C T : G o o g l e We b f o n t s 0 1 02 03 04 05 06 07 08C O U R S E : Ty p o g ra p hy 4
74
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
75
P R OJ E C T : G o o g l e We b f o n t s 0 1 02 03 04 05 06 07 08C O U R S E : Ty p o g ra p hy 4
76
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
77
P R OJ E C T : G o o g l e We b f o n t s 0 1 02 03 04 05 06 07 08C O U R S E : Ty p o g ra p hy 4
78
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
79
P R OJ E C T : G o o g l e We b f o n t s 0 1 02 03 04 05 06 07 08C O U R S E : Ty p o g ra p hy 4
80
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
81
P R OJ E C T : G o o g l e We b f o n t s 0 1 02 03 04 05 06 07 08C O U R S E : Ty p o g ra p hy 4
A P o r t fo l i o
82 J O N S A Q U I N G
I N TA K E
CuT ThE CRAP And sAVE ThE woRld.
Conceptual ize and develop a branded PSA campaign discussing the issue of space debris and the future of commercial space travel .
Jenny Ji
Virgin Galactic Presents: Cosmic Crap
V i s u a l I d e n t i t y, O n l i n e P r e s c e n c e , M o b i l e A p p l i c a t i o n , M o t i o n G r a p h i c , E nv i r o n m e n ta l C o l l a te r a l .
c o n c e p t :
I N S T R U C T O R :
P R OJ E CT T I T L E :
D E L I V E R A B L E S :
06.com O n l i n e
P r e s e n c e
M o b i l e A p p l i c At i o n
M o t i o n G r a p h i c
E N V I R O N M E N TA L C O L L AT E R A L
V I S U A L I D E N T I T Y
83
P R OJ E C T : C o s m i c C r a p 0 1 02 03 04 05 06 07 08C O U R S E : G ra p h i c D e s i g n 3
84
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
85
P R OJ E C T : C o s m i c C r a p 0 1 02 03 04 05 06 07 08C O U R S E : G ra p h i c D e s i g n 3
86
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
87
P R OJ E C T : C o s m i c C r a p 0 1 02 03 04 05 06 07 08C O U R S E : G ra p h i c D e s i g n 3
88
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
89
P R OJ E C T : C o s m i c C r a p 0 1 02 03 04 05 06 07 08C O U R S E : G ra p h i c D e s i g n 3
90
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
91
P R OJ E C T : C o s m i c C r a p 0 1 02 03 04 05 06 07 08C O U R S E : G ra p h i c D e s i g n 3
92
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
93
P R OJ E C T : C o s m i c C r a p 0 1 02 03 04 05 06 07 08C O U R S E : G ra p h i c D e s i g n 3
94
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
95
P R OJ E C T : C o s m i c C r a p 0 1 02 03 04 05 06 07 08C O U R S E : G ra p h i c D e s i g n 3
96
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
97
P R OJ E C T : C o s m i c C r a p 0 1 02 03 04 05 06 07 08C O U R S E : G ra p h i c D e s i g n 3
A P o r t fo l i o
98 J O N S A Q U I N G
I N TA K E
BRinG youR fRiEnds AlonG foR ThE RidE.
Conceptual ize and develop a brand identity for an innovative and fun, r ideshare transportation startup based in San Francisco.
Tom McNulty
Pogo Rideshare
V i s u a l I d e n t i t y, I d e n t i t y G u i d e l i n e s , P o s te r, O n l i n e P r e s c e n c e , M o b i l e A p p l i c a t i o n , E nv i r o n m e n ta l C o l l a te r a l , M e r c h a n d i z i n g .
c o n c e p t :
i n s t r u c t o r :
P R OJ E CT T I T L E :
D E L I V E R A B L E S :
07.com
I d e n t I t y G u I d e l I n e s
P o s t e r
O n l i n e P r e s e n c e
M o b i l e A p p l i c At i o n
E N V I R O N M E N TA L C O L L AT E R A L
M e r c h a n d i z i n g
V I S U A L I D E N T I T Y
99
P R OJ E C T : P o g o R i d e s h a r e 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
100
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
101
P R OJ E C T : P o g o R i d e s h a r e 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
102
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
103
P R OJ E C T : P o g o R i d e s h a r e 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
104
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
105
P R OJ E C T : P o g o R i d e s h a r e 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
3 X
X
.25 X
106
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
107
P R OJ E C T : P o g o R i d e s h a r e 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
108108108
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
109109109
P R OJ E C T : P o g o R i d e s h a r e 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
110
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
111
P R OJ E C T : P o g o R i d e s h a r e 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
112
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
113
P R OJ E C T : P o g o R i d e s h a r e 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
114
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
115
P R OJ E C T : P o g o R i d e s h a r e 0 1 02 03 04 05 06 07 08C O U R S E : I d e n t i t y 2
A P o r t fo l i o
116 J O N S A Q U I N G
I N TA K E
EmBRACE youR TRAdiTions & hisToRy.
Develop and brand a l ine of tequi la leveraging the craftsmanship and history of tequi la makers in the famous Jal isco, Mexico region.
Christine George
Malecon Tequila
V i s u a l I d e n t i t y, P a c ka g i n g
c o n c e p t :
i n s t r u c t o r :
P R OJ E CT T I T L E :
D E L I V E R A B L E S :
08V I S U A L I D E N T I T Y
P A C K A G I N G
117
P R OJ E C T : M a l e c o n Te q u i l a 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
118
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
119
P R OJ E C T : M a l e c o n Te q u i l a 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
120
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
121
P R OJ E C T : M a l e c o n Te q u i l a 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
122
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
123
P R OJ E C T : M a l e c o n Te q u i l a 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
124
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
125
P R OJ E C T : M a l e c o n Te q u i l a 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
126
PA R TA K E S e l e c te d Wo r k b y J o n S a q u i n g
127
P R OJ E C T : M a l e c o n Te q u i l a 0 1 02 03 04 05 06 07 08C O U R S E : Pa cka g i n g 3
A P o r t fo l i o
128 J O N S A Q U I N G
I N TA K E
ThAnK you.Thanks to my mother, father and brother for supporting me and encouraging me throughout my education. To my friends and peers in the trenches throughout the years.
Thanks to all the people that inspired me and helped me along the process: Mary Scott for the truckloads of stunning wisdom and sound advice, Jeremy Loerch for kickstarting this crazy trail , Jenny Ji , Darrell Hayden, Michael Osborne, Jeff Ho, Christine George, David Hake, Tom McNulty, Nicole Flores, Boon H. Pang, and all the people, places and adventures that I have partaken in during this awesome journey.
to m y fa m i ly a n d f r i e n d s
m e n to r s
J O N S A Q U I N G
206.390.9754
w w w. j o n s a q u i n g . c o m
h i @ j o n s a q u i n g . c o m
BFA Graphic Design
Academy of Art University
San Francisco, Calif. , U.S.A.
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