jon rodenhiser

YOUR NAME portfolio process book | P1

TABLE OF CONTENTS

PORTFOLIOPORTFOLIOG R A 2 5 0 D y a n G S P R I N G 2 0 1 3

Jonathan RodenhiserJonathan Rodenhiser

P R O C E S S B O O K


TABLE OF CONTENTS

Portfolio Part 1: Gathering Reworking ArtworkAssignment

Visions and Goals StatementPortfolio Artwork

Finalized ArtworkPortfolio Part 2: Branding Yourself

Rough Sketches of LogosComputer Roughs of Logo

Final LogoBusiness Card/ Letterhead Finals

Portfolio Part 3: Designing the PortfolioRough Sketches of Portfolio Layout

Final Layout of Portfolio.Photos of Final Portfolio

Portfolio Part 5: Website DevelopmentExamples of Templates from Wix

Wireframing WebsiteMock Up Website

Screen Shots of Website FinalPortfolio Part 5: Resume

Rough ResumeFinal Resume

Designed Resume

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TABLE OF CONTENTSPORTFOLIO PART 1

PORTFOLIO PART 1Gathering Reworking Artwork


ASSIGNMENT

Throughout the course, you will be required to complete a se-ries of assignments. Each one is specific to an area discussed in the unit. Review the materials prior to completing the assign-ment. Some will be graded based on the content and submis-sion, and others will be graded based on the submission (pass/fail).

DiscussionsWeekly discussions and critiques are designed to help you analyze and evaluate work, identify strong points and areas that could use improvement. Critiques are meant to help you along in the developmental phase of your process; they should focus on how to solve a problem to develop a design solution. Critiques and discussions should be courteous, and thoughtful. Discussion grades are awarded based on the overall participa-tion and quality.

PortfolioYou will be required to complete, layout, print and assemble a physical portfolio that is targeted toward the audience you tend to view it- perspective colleges, employment or internships in a specialty area, or freelancing. This project will provide you with the unique opportunity to produce a final piece that demon-strates your skills as a designer and a problem solver. Because it doesn't have a specific theme, you will be able to decide what will be best for your portfolio. You will receive feedback on the different stages of the project.

Web SiteYou will be required to create a professional Web site that will serve as your simple online portfolio, showcasing your work and resume. It should provide information about you and a sampling of your work to help a prospective employer decide to make contact. A web site such as this can be a very useful marketing tool to use for your job search.

Your Resume You have probably experienced the process of writing a re-sume, and possibly a cover letter. To take what you have already learned to the next level, we will also consider the "look and feel" of your resume and the possibilities of developing a new one to better target your goals.

Personal BrandingThis is probably the most disregarded part of the package. We tend to work so hard on the tangible parts (the portfolio and resume) that we disregard working on ourselves. It is about identifying who you are and where you want to go. This, in turn, will help you build a strong portfolio and resume. You will be developing a personal logo and style of branding that will be consistent through all of your layouts, from business card, let-terhead, resume, portfolio and website.

Process BookYour project submission must be accompanied by a process book—a scrapbook and journal which details the process by which you developed your designs/solutions. Because files are submitted electronically, you will need to digitize the contents of your process book in PDF format.


VISION AND GOALS STATEMENT

Who am II am a graphic designer and fine artist. I would say that my strengths are in Adobe Illustrator, Photoshop and In-Design. As much as I love fine art, I have been in art class all of my life, drawing is a huge passion of mine, When arriving at college i began to see all the wonders of Adobe and its creative suites, and its ability to expand the effectiveness of my work. My weak-nesses are web and coding. I like the simplicity of some designs as well as the extremely detailed ones. I have a great need to continue to better my abilities as a graphic designer, and look foward to seeing where this career takes me.

Plans After GraduationAfter graduating I plan on getting a job in the graphic design field.In one year I plan on furthering my education by transfering col-leges in order to obtain my Bachelors Degree.In 5 years I plan on being employed by a company in my des-ignated feild of graphic design and continuing to further knowl-edge of the business.

PortfolioMy need for a portfolio starts with the transfering to a new school in order to further my education and ends with its ability to hopefully land me with a decent job after I graduate.

Target AudienceColleges, employers, clients.

Area of SpecialtyMost people have an area of strength in graphic design: Print, magazine layout, signage, package design, logo design.

My weaknesses are web development and Flash

Design ChallengeI invision a portfolio primarily in sleeve. Mostly because of its simplicity for the viewer.

Objectives To create a comprehensive portfolio packet that will stand out and give me an edge over other candidates applying for the same position.

To showcase my work and background.

To make a statement that leaves a lasting impression.

To build a portfolio packet that shows my versatility, compas-sion, dedication as a graphic designer, artist and teacher.

To obtain a job as a graphic designer in an design agency or in-house art department.

BudgetEstablish a budget for this project. Once again, be realistic. You will be required to stay within the budget established.


PORTFOLIO ARTWORK

Title: ChairSchool project 2010Assignment: Choose a word and make an illustration representing that word.Ilustrator


PORTFOLIO ARTWORK

5TH Annual Northern Essex Community College

Peace Poetry Contest and Reading

SEND ENTRIES TO:[email protected] Peace Poetry Contest

100 Elliot Street/Spurk Building 317hHaverhill, MA 01830-2399DEADLINE FOR SUBMISSIONS: March 15, 2013

READING EVENT DATE:Friday May 3, 20136:00pm-8:00pmHartleb Technology Center TC103

Sponsored by the Office of the Vice President for Academic Affairs, Division of Foundational Studies and Liberal Arts and Sciences, English Department, and Service Learning Committee.

www.necc.mass.edu/academics/enrichment/service-learning/peace-petry/

Title: Peace Poetry PosterSchool Contest Entry2012The objective was to cre-ate a poster that portrayed the message that client was looking for, which was basically a poetry reading that appealed to all ages.Illustrator/In-Design


PORTFOLIO ARTWORK

Title: Life SourcePersonal Artwork2012Science fictional idea that I thought of de-picting the life being taken from the plant in order to give life to another.Oil Pastels/ Pencil and touched up in Photo-shop.


PORTFOLIO ARTWORK

Title: Perspective IndoorsPersonal Artwork2011Northern Essex Tech Center, upstairs balchony using per-spective in order to capture all of the different lines and depth of the building.Pencil DrawingUnfinished


PORTFOLIO ARTWORK

Title: Seasons StampsSchool Project2012Assignment: Develop a set of at least two stamps with one unified topic while also showing a relationship that connects the set.Illustrator/ In-DesignFinished Product


PORTFOLIO ARTWORK

Title: Rocks Village VineyardSchool Project2011Assignment: Create a label for the product , business card, and letter head for Rocks Village Vineyard.Illustrator


PORTFOLIO ARTWORK

Title: Windy CityPersonal Artwork2005Black/White Charcoal


PORTFOLIO ARTWORK

Title: PineconePersonal Artwork2010Pinecone with a set of pine needles in the back-ground.Pencil Drawing


PORTFOLIO ARTWORK

))Title: TENsIONSchool Assignment2009IllustratorAssignment: Choose a typeface with a given word and present it in a sym-bolic way.


TABLE OF CONTENTS

Title: Leaf After RainPersonal Artwork2010Pen/Ink


TABLE OF CONTENTS

Title: ArmegedonPersonal Artwork2009Pen/Ink


FINAL ARTWORK

1. Place your final 10 pieces here that you have reworked. If you already have finalized pieces then skip this section. Add as many pages as needed to this section. 2. Place 1 piece per page. 3. Write a description under each piece using the following guide: Title of Piece Client/School Date Short Description of Project Medium: digital, painting, drawing etc.4. Make a personal note about each piece: is it finished, does it need to be reworked, are you satisfied with it? What are its strong points- weak points.


BRANDING YOURSELF

PORTFOLIO PART 2Branding Yourself


INSPIRATION BOARD

1. Paste a bunch of thumbnails of logos (business cards) that you like the style. Go to Pinterest and search business cards, Id systems, or logos

This page is for inspiration only to help you develop a look for your personal logo that you will be using on business cards, letterhead, web site, and portfolio.


LOGO ROUGH SKETCHES


COMPUTER ROUGHS

Paste your computer roughs of your logo here. They only need to be thumbnail in size.


FINAL LOGO

Paste your final logo here. Full size


BUSINESS CARD/LETTERHEAD

Paste your final business card and letterhead here. Full size


DESIGNING THE PORTFOLIO

PORTFOLIO PART 3Designing the Portfolio


ROUGH SKETCHES OF PORTFOLIO

Paste your sketches for the layout of your portfolio here. Example: sleeve style, booklet style, box style, mounted on boards, cds

Where an how do you plan to attach your logo to the front of the portfolio or cover page?

How will you incorporate a look and feel throughout the layout so that everything is branded and stays consistent?

Make sure you have a color theme, look and feel, typeface consistency. Every piece should look like it works with the others.

Categorize your pieces commercial verses fine art.

The more organized you are the easier an interview will go.


FINAL LAYOUT PORTFOLIO

Paste your final layouts here.


PHOTOS OF PORTFOLIO

Print and assemble your entire portfolio. On this page paste photographs of your final portfolio. Make them large. 1 - 2 per page onlyAdd as many pages as needed.Take high res photos make your portfolio look fabulous with great photography and lighting


WEBSITE DEVELOPMENT

PORTFOLIO PART 4Designing the Portfolio Website


WEBSITE TEMPLATES

Paste screen shots of template layouts you like from wix.com.Paste a minimum of 5 possible templates. Add pages if needed.


WIRE FRAMING WEBSITE

Paste computer wire framing of your websiteWebsite must have home, gallery, about, contact pages


MOCKUP WEBSITE

Paste photoshop mock up of your website.This will show the entire look and feel of your site


WEBSITE SCREEN SHOTS

Paste screen shots of your final website hereTake shots of each page.Add pages if needed.


RESUME

PORTFOLIO PART 5Resume


ROUGH RESUME


FINAL RESUME


DESIGNED RESUME


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jon rodenhiser