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Overview of Design Thinking / Human-Centered Design
Bruce ManciagliSocial Entrepreneur in ResidenceFlorida State University
College of Social Sciences & Public PolicyInterdisciplinary Social Science
Jim Moran School of Entrepreneurship
Design Thinking
is a human-centered approach
to innovation.
Design Thinking
is a human-centered approach
to innovation.
Design Thinking
Human-Centered Design
Design Thinking
Human-Centered Design
APPROACHES/METHODOLOGIES TO INNOVATION
Social Impact Framework
InvestigateInnovate
Implement
Design Thinking
InspirationIdeation
Implementation
Human-Centered Design
HearCreateDeliver
Creative Problem Solving
Fact FindingProblem Finding
Idea FindingSolution Finding
Acceptance Finding
“Designers don’t try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions.
Only then will they finally converge upon their proposal. This process is called DESIGN THINKING.”
Don Norman,Author, The Design of Everyday Things
“Designers don’t try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions.
Only then will they finally converge upon their proposal. This process is called DESIGN THINKING.”
Don Norman,Author, The Design of Everyday Things
SS
Adam KallishPrincipalTrope Collaborativewww.tropecollaborative.com
Adam KallishPrincipalTrope Collaborativewww.tropecollaborative.com
Adam KallishPrincipalTrope Collaborativewww.tropecollaborative.com
Adam KallishPrincipalTrope Collaborativewww.tropecollaborative.com
HUMAN-CENTERED DESIGN
CREATIVITYAND
INNOVATION
HUMAN-CENTERED DESIGN
CREATIVITYAND
INNOVATION
Creativity is unleashing the potential
of the mind to conceive new ideas.
Creativity is unleashing the potential
of the mind to conceive new ideas.
Innovation, on the other hand, is completely measurable. Innovation is about introducing
change into relatively stable systems.
By identifying an unrecognized and unmet need, an organization can use innovation to apply its creative resources to Design an appropriate
solution…
Innovation, on the other hand, is completely measurable. Innovation is about introducing
change into relatively stable systems.
By identifying an unrecognized and unmet need, an organization can use innovation to apply its creative resources to Design an appropriate
solution…
Organizations often chase creativity, but what they really need to pursue is
innovation.
Theodore Levitt puts it this way:
“What is often lacking is not creativity in the idea-creating sense but innovation in the
action-producing sense, i.e. putting ideas to work.”
Organizations often chase creativity, but what they really need to pursue is
innovation.
Theodore Levitt puts it this way:
“What is often lacking is not creativity in the idea-creating sense but innovation in the
action-producing sense, i.e. putting ideas to work.”
Adam KallishPrincipalTrope Collaborativewww.tropecollaborative.com
Adam KallishPrincipalTrope Collaborativewww.tropecollaborative.com
Adam KallishPrincipalTrope Collaborativewww.tropecollaborative.com
Adam KallishPrincipalTrope Collaborativewww.tropecollaborative.com
Adam KallishPrincipalTrope Collaborativewww.tropecollaborative.com
Adam KallishPrincipalTrope Collaborativewww.tropecollaborative.com
Adam KallishPrincipalTrope Collaborativewww.tropecollaborative.com
ASKING THE RIGHT QUESTIONSASKING THE RIGHT QUESTIONS
Desirability
Will this solution fill a need? A great place to start is by checking to see if the project is adding value to the world.
Will it fit into people’s lives?Understanding the people using our solution tells us how they live and in what way our solution supports or conflicts with their lifestyle and use cases.
Will it appeal to them? Will they actually want it?
Desirability
Will this solution fill a need? A great place to start is by checking to see if the project is adding value to the world.
Will it fit into people’s lives?Understanding the people using our solution tells us how they live and in what way our solution supports or conflicts with their lifestyle and use cases.
Will it appeal to them? Will they actually want it?
All entrepreneurs are trying to solve a problem -
to create a product or service that meets the real needs of their customers.
Needs First not Ideas First
Studies comparing successful and unsuccessful innovation have found that the primary discriminator was the degree to which
user needs were fully understood.
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes
thinking about solutions.”
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes
thinking about solutions.”
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes
thinking about solutions.”
Albert Einstein
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes
thinking about solutions.”
Albert Einstein
Understanding the Problem:
Social, Political, Economic, Cultural, & Environmental Dimensions
Needs/Jobs/Outcomes of the Primary Beneficiaries and Other Stakeholders
Identify Constraints, Synergies, Conflicts, Resources
Functional Jobs
Emotional Jobs
Social Jobs
JOBS-TO-BE-DONE
UNDERSTANDING POTENTIAL CONFLICTS &
SYNERGIES
EXAMPLE: 3RD GRADE CLASSROOM
JOBS-TO-BE-DONE
UNDERSTANDING POTENTIAL CONFLICTS &
SYNERGIES
EXAMPLE: 3RD GRADE CLASSROOM
ASKING THE RIGHT QUESTIONSASKING THE RIGHT QUESTIONS
Feasibility
Is the technology (or resources) needed to power the design solution available or within reach?
Sometimes the goal is to create a new technology, but sometimes we need to work with what we’ve got. Determine what your goal is on this front early on.
How long will this take?Is it realistic?
Can the organization actually make it happen?During the convergent phase of the ideation process of a project, we have to look at questions of feasibility. A solution only works when the team can actually make it work in the long run.
Feasibility
Is the technology (or resources) needed to power the design solution available or within reach?
Sometimes the goal is to create a new technology, but sometimes we need to work with what we’ve got. Determine what your goal is on this front early on.
How long will this take?Is it realistic?
Can the organization actually make it happen?During the convergent phase of the ideation process of a project, we have to look at questions of feasibility. A solution only works when the team can actually make it work in the long run.
Viability
Will the design solution align with the organization’s long-term goals?By understanding what the business wants to accomplish, we can focus our energy in the right direction.
Is the solution cost-effective?
Is the solution sustainable? What will the return on the investment look like?
Measure the effort needed to execute on a solution with the potential payoff in terms of desired outcomes—whether they’re financial, social impact-related, or some other quantifiable measure. If the investment far outweighs the benefits, it may be worth focusing on a different solution.
Viability
Will the design solution align with the organization’s long-term goals?By understanding what the business wants to accomplish, we can focus our energy in the right direction.
Is the solution cost-effective?
Is the solution sustainable? What will the return on the investment look like?
Measure the effort needed to execute on a solution with the potential payoff in terms of desired outcomes—whether they’re financial, social impact-related, or some other quantifiable measure. If the investment far outweighs the benefits, it may be worth focusing on a different solution.
FRAMING THE PROBLEMFRAMING THE PROBLEM
FRAMING THE PROBLEM
EXAMPLE: PARKING ON CAMPUS
FRAMING THE PROBLEM
EXAMPLE: PARKING ON CAMPUS
Academic staff 5,517[7]
Administrative
staff6,280[8]
Students 41,773[9]
Undergraduates 32,621[9]
Postgraduates 9,152[9]
Location
Tallahassee,
Florida, United
States
Campus
Urban area
Main Campus:
474.5 acres
(1.920 km2)
Parking on FSU’s Campus
Parking
6 Parking Garages x 1,000 = 6,000 + 3,000 = Approx. 9,000
How Do We Frame This Problem?How Do We Frame This Problem?
Problem Statement
How can we increase parking spaces for students?
or
How can we build more parking spaces on campus?
Problem Statement
How can we increase parking spaces for students?
or
How can we build more parking spaces on campus?
“No problem can be solved from the same level of consciousness that created it.”
-Albert Einstein
“No problem can be solved from the same level of consciousness that created it.”
-Albert Einstein
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
-Buckminster Fuller
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
-Buckminster Fuller
Effective Problem Statement
How can we increase access for students to campus resources (including classes, library, events, meetings, facilities, faculty…)
Effective Problem Statement
How can we increase access for students to campus resources (including classes, library, events, meetings, facilities, faculty…)
“WHY?”
“HOW MIGHT WE…?”
“WHAT IF?”
QUESTIONS
Jennifer: Why do we have to wait for the picture?
IDEATING
PROTOTYPING
TESTING, VALIDATING
ITERATING
IDEATING
PROTOTYPING
TESTING, VALIDATING
ITERATING
IMPLEMENTATIONIMPLEMENTATION
APPROACHES/METHODOLOGIES TO INNOVATION
Social Impact Framework
InvestigateInnovate
Implement
Design Thinking
InspirationIdeation
Implementation
Human-Centered Design
HearCreateDeliver
Creative Problem Solving
Fact FindingProblem Finding
Idea FindingSolution Finding
Acceptance Finding
TEAMS
Many investors say they invest in people over ideas.
Core Team ~ Immediate Needs
Interdisciplinary/Complementary
Non-Core Members (Mentors/Advisors, Freelancers, Interns…)
Good Fit (Attributes, Values, Passions/Motivations)
Create a Healthy Culture
When Realistic/Possible, Build for Future
Consider Turnover
TEAMS
Many investors say they invest in people over ideas.
Core Team ~ Immediate Needs
Interdisciplinary/Complementary
Non-Core Members (Mentors/Advisors, Freelancers, Interns…)
Good Fit (Attributes, Values, Passions/Motivations)
Create a Healthy Culture
When Realistic/Possible, Build for Future
Consider Turnover
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