OUTERNET – будущее онлайн-маркетинга

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Ник Зонеманн (Nick Sohnemann), Региональный директор в Восточной Европе и России, TrendONE

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PLEASE FASTEN YOUR

SEAT BELTS

THE FUTURE IS NOW

THE FUTURE IS NOW HYPERLOCALITY AUGMENTED REALITY OUTDOOR INWORLD GEOSPATIAL WEB WEB OF THINGS THE OUTERNET PERVASIVE COMPUTING ORGANIC ELECTRONICS ___

A JOURNEY INTO FUTURE

DIGITAL NATIVES – OUR TRAVEL COMPANIONS

The World in 2021

please close your eyes. now.

7:10 am 03/19/2021

COMPUTERS ARE INVISIBLE.

INFORMATION SURROUNDS US LIKE A DIGITAL FOG 19/03/2021

ACTIVE CONTACT LENSES ENABLE AUGMENTED VISION

// UNIVERSITY OF WASHINGTON / UWNEWS.ORG / USA 29/07/2018

FACE RECOGNITION TECHNOLOGIES PROVIDE US WITH

PERSONAL ID IN REAL TIME // WWW.TAT.SE SWEDEN 02/07/2017

SHOPPING IN A VIRTUAL MIRROR

CISCO // USA 19/08/2014

FUTURE SCREENS / USING MEDIA IN 2014 //

TAT// SWEDEN 14/05/2014

AND NOW

WELCOME TO THE

OUTERNET

WIKITUDE.ORG AUSTRIA . LAYAR.COM NETHERLANDS BRIGHTKITE.COM USA

GPS

COMPASS

30°

GPS

AR AND LOCATION BASED INTELLIGENCE

IS ENABLING THE OUTERNET FUTURE IS NOW

WIKITUDE.ORG AUSTRIA . LAYAR.COM NETHERLANDS BRIGHTKITE.COM USA

AR AND LOCATION BASED INTELLIGENCE

IS ENABLING THE OUTERNET FUTURE IS NOW

MOBILE AUGMENTED REALITY // METAIO

// GERMANY FUTURE IS NOW

WEB OF CARS AND IN CAR APPS //

// TESLA // USA FUTURE IS NOW

WEB OF CARS AND IN CAR APPS //

// BMW // GERMANY FUTURE IS NOW

BANNER WEBCAM – INTEGRATION

// AT&T – ZUGARA // USA FUTURE IS NOW

AUGMENTED MARKETING WITH VIRTUAL

MIRROR // RAY BAN// USA FUTURE IS NOW

AUGMENTED SHOPPING //

TISSOT WATCHES // GERMANY FUTURE POS

MOOD DETECT IION VIA FACIAL

RECOGNITION // FRAUNHOFER GERMANY FUTURE POS

SMILE DETECTING VENDING MACHINCE

// UNILEVER // FRANCE FUTURE POS

SWEDEN VOLKSWAGEN BOTTLE BANK ARCADE

OUTERNET // GAME ON DAILY LIFE AS A GAME

SWEDEN VOLKSWAGEN SPEED LOTTERY

OUTERNET // GAME ON DAILY LIFE AS A GAME

ISRAEL COKE VILLAGE INTERACTIVE “LIKE“ BUTTON

OUTERNET // GAME ON CONNECTED REAL WORLD

INTERACTIVE MOBILE SOCIAL GAMING //

// 13st STREET TV // GERMANY FUTURE GAME

PRESENTED BY

NICK SOHNEMANN

“NICK RELOADED“

INNOVATION ADVISOR

SOHNEMANN@TRENDONE.DE

ALL TRENDS TAKEN FROM

WWW.TRENDEXPLORER.COM

DRAMATIC COMPOSITION

GABI VAN STERKENBURG

VIDEO EDITING

MR V.R. REPASSY VIENNA

QUALITY AND LECTURER

MARINA SCHMIDT

OUTERNET THESIS

NILS MÜLLER, HAMBURG

4TH GENERATION MOBILE

CHANG KIM, KOREA

SPECIAL EFFECTS

THE HILLINGER WORLDWIDE

SPECIAL THANKS TO

YOU !

THANK YOU TO ALL OUR

GLOBAL TRENDSCOUTS

WWW.TRENDONE.DE

WWW.TRENDEXPLORER.DE

PRINTING PERFUME TO TEST //

// KAJAK // BRAZIL FUTURE BEAUTY

CHOOSING MAKE-UP ON THE IPONE //

// MODIFACE // USA FUTURE BEAUTY

ANTI-PERSPIRATION PLASTER IN

CLOTHING // // ODEGON // USA FUTURE BEAUTY

THE COFFEE FOR A BETTER SKIN //

NESTLE // USA FUTURE BEAUTY

BEAUTY:

CHOOSING MAKE-UP ON THE

GO – Modiface

ANTI-PERSPIRATION PLASTER

IN CLOTHING - Odegon

THE COFFEE FOR A BETTER

SKIN - NESTLE

AUGMENTED SHOPPING //

SHISEIDO // JAPAN FUTURE POS

WSJ CAMPAIGN ON FOURSQUARE

// WALLSTREET JOURNAL // USA FUTURE GAME

SUPERMARKET PROMOTION – PRODUCT

CODES // ZYNGA GAME // USA FUTURE GAME

VIRTUAL CURRENCY FOR SOCIAL

GAMING // FACEBOOK + COINSTAR// USA FUTURE GAME

INTERACTIVE “LIKE” BUTTON //

// COKE VILLAGE // ISRAEL FUTURE GAME

IPHONE BOOK MULTIMEDIA READING //

MOBILE ART LAB // JAPAN FUTURE IS NOW

ILLUMINATED LIPGLOSS //

LANO COMPANY // USA FUTURE BEAUTY

BEAUTY FITTING THE CLIMATE //

SOLAVIE // USA FUTURE BEAUTY

BEAUTY:

CHOOSING MAKE-UP ON THE

GO – Modiface

ANTI-PERSPIRATION PLASTER

IN CLOTHING - Odegon

THE COFFEE FOR A BETTER

SKIN - NESTLE

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