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Our Goal: Opening nail art saloons…Fashion conscious men and women are seen making
personal statements through their nail décor - in the modern times. Nail care and nail art has become an integral part of the beauty industry.
Nail care for beauty and decoration has become very popular in the last few decades.
Nail lacquering, nail painting, nail decoration and nail piercing are some different nail art ideas, which are popular all over the world.
Global trends like nail piercing and nail painting is also making its presence felt in Indian fashion circles now.
Nail art is a creative field and the fashioning and designing of nails is becoming more and more innovative.
Nail art designers are working with various mediums like dried flowers; beads and fabrics to enhance the beauty of nails.
Nail aesthetics have become an interest - especially for those who frequent beauty parlors for other things. Bold colors like gold, silver, blue, red, green and black are preferred over softer shades by high fashion circles.
BEAUTIFUL GORGEOUS LOVELY
ATTRACTIVE ENTICING ELEGANT
EXQUISITE ALLURING ELEGANT CHARMING
Some have focused on certain links
For product features: Designing and creating artificial
nails, Nail piercing, Nail painting, Nail lacquering, Nail
painting , Manicuring , Pedi curing of nailsFor information collection process: Internet based
yahoo, Google, style in and flicker.
For buying process: internet booking, widely distributed and well displayed shops in the mall.
For payment process: Visa and Master Cards and cash.
Sourcing customer through new products
Customer-route: When customer
dissatisfaction is high incase of the products
and services provided to them , then
appropriate investments should be made in
the field of technology development.
Product-route: Product is the only way to
satisfy and attract customers therefore
products used in the saloon should be of
high quality.
Technology
New Applications of existing products /technology should be applicable as far as possible. introduction of new and better quality products can be a turning point incase of profitability of the business.
Technology integration (call taxi, mobile)
Factors affecting nail art Industry
Market size: one of the major concern about starting this
venture is taking into consideration that change is
permanent.
Demand variability: depends upon age factor.
Industry rivalry
Market growth rate
Global opportunities: expansion
Competition
Madonna Vlcc Lakme Looks Ambikka pillia
Shenaz Infinity Eternity
Gorgeous Silk and shiny
Grace and style
Market study
Identify areas of high customer dissatisfaction
Assess market size
Assess challenges in accessing customers
Assess competitive attractiveness
Scanning the Environment
International Environment
Domestic Environment
Macro Environment
Sect oral Analysis
SWOT Analysis
International Environment International developments affect all businesses for
instance like reccession,changing the economy etc.
World is a Global Economic village
Integrated economies
Increased susceptibility to external happenings
Internationalization, Digitization, Outsourcing
One has to understand the impact of these factors
See more opportunities than threats example how can
we make the business more profitable.
Scanning the Environment
Political EnvironmentStable & conducive political climateGovernment policies like changes in the budget etc will
effect the costing of the saloon.Extensive institutional framework
Technological EnvironmentLevel of technology example introduction of new
products etc Rate of change in technology
Socio-Cultural EnvironmentCustoms, Norms and Traditions of the society Its crucial for the operations of MNCs
Screening the opportunity:Solution for customer problem:
Valuable
Before starting any venture the most important aspect is consumer therefore following points should be kept in mind
Easily accessible in high markets Cost effectiveness No transport problem Hospitality Quality is the basic motive
Nail art is a creative field and the fashioning and designing of nails is becoming more and more innovative so satisfying the consumer is the priority.
Sect oral and swot analysis Sectoral Analysis
Deep study of the sector or Industry conditions in which we doing the business should be studied and respective changes should be applied.
Study the industry attractiveness Constraints or thrust on technology, manpower & raw
material
SWOT Analysis Helps understand own skills & abilities – like in what areas
we specialize and in what areas we need to apply changes. Knowledge & experience – well trained staff should be hired
who are best in their fields. Helps in understanding the competition which ensure
permanent changes which proves to be beneficial.
Solutions to the problems of the customers
Many healthcare suggestions and services are being provided.
Specialized services are being provided for healthy and cleans hands and feet.
Its valuable for the customers as they are getting quality products and services.
Why can only we provide the solution?
Nail care saloon is a very new concept in a country like India
therefore specialized services like Designing and creating
artificial nails, Nail piercing, Nail painting, Nail lacquering,
Nail painting ,Manicuring ,Pedi curing of nails which solves
many unsaid questions of the clients.
Willingness of the customers to buy the product
How many customers are there?
Targeting on high end and upper middle class specially the youth.
How many will buy from us?
Depending upon the pocket size of the consumer because fashion is expensive.
How are you going to do it?Business model:
Product
Many services are being provided including L'Oreal and Mac products for example nail paint.
Location
It'll b located in metro cities , main market and some malls.
Technology/Innovation
Latest products available.
Service
Very good with hospitality
Brand
By providing good services will gain goodwill and brand value.
How can we defend against others?
We can attract new customers by various means :Providing new and high quality products Best services Easy and cheap ways of commutingEasy accessible of the saloon location Well trained and specialized staff.Valet parking available.
Uniqueness about the idea
New concept Fast fashion Artificial nail care Decorating and beautifying the nails with color
varnish, glitter and other embellishments. The maintenance, repair and removal of artificial nails
are also a part of a nailist's job now Nail technicians use several nail care products to
ensure the health and safety of their clients Fashion conscious men and women are seen making
personal statements through their nail décor - in the modern times
nail enhancing techniques, nail art, nail décor and other fashion trends connected with nail care to satisfy the individual tastes of their customers.
Self-Opportunity Match
Self
Previous Experience (knowledge, skills)
Access to new knowledge, skills
Customer
Problems (existing, emerging)
Level of dissatisfaction (criticality, discontentment)
Nail art machine and brushes…
Solution to Customer
Dissatisfaction
Financial Attractiveness Strategy (source, cost, availability, adequacy)
Marketing Attractiveness Strategy (size, Entry, Sustenance)Entrepreneurial Capability Strategy
(Attitude, Skills, Knowledge pool/network – individual/group)
Technical Attractiveness Strategy (Existing/new technology and products/services)
Overall Attractiveness
By determining the technical feasibility
Estimating the financial viability
Team quality is critical
Assessing the entrepreneurial resources (ASK)
Assessing the fit with personal preferences and
aspirations
how we can fill the gaps in capabilities
Iteratively balance the venture tripod (mkt, tech, fin) and entrepreneur (your team’s) at every stage
Detached passion
Prepare a dynamic Business Plan
Finalizing a Product/Service
Combine opportunities provided by the environment with your strengths
In terms of knowledge, skills, experience, etc
Analyzing the industry forces
finalizing the product/service
The proposed product/service must be compatible with:
The capability
Resources Available
Need of society
Obstacles
ExpensiveNew concept for Indian marketTransportation problemMarket sizeArtificial nails doesn’t remain for longer period
Market shareMake-up just got extended to the nails too! Nail art is the
latest in thing in the fashion world, and is taking it by storm.Today, technology has made it possible for one to flaunt the
designs of one's choice on his or her nails. item Range from Nail polish, Artificial Nail, 3D Sticker,
Crystal powder, Brush and many Others.There is no reason why you cannot have your nails looking
all glamorous and fashionable, and play safe and healthy too!
OUT OF THE TOTAL RATIO 30% ESTIMATED WOMENS IN METROPOLITIAN CITIES ARE CONCIOUS FOR HEALTHY AND CLEAN NAILS.
The Business Plan
Understanding business plans is not only important for those who are starting businesses…
More and more banks are requiring business plans for loans, for new projects and on-going operations,
Business plans are used in large companies to justify projects,
No matter where you work, it is increasingly likely that you will need to evaluate somebody else’s business plan.
REFERENCES:
Magazines like Elle , vogue , cosmopolitanInternet sites like Google,
www.nailart.com,www.beautifulu.com,www.alluring.com
Thank you …. Chandni singh Jasnoor sapra Ritika walia Swati aggarwal
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