Our Goal: Opening nail art saloons…Fashion conscious men and women are seen making

personal statements through their nail décor - in the modern times. Nail care and nail art has become an integral part of the beauty industry.

Nail care for beauty and decoration has become very popular in the last few decades.

Nail lacquering, nail painting, nail decoration and nail piercing are some different nail art ideas, which are popular all over the world.

Global trends like nail piercing and nail painting is also making its presence felt in Indian fashion circles now.

Nail art is a creative field and the fashioning and designing of nails is becoming more and more innovative.

Nail art designers are working with various mediums like dried flowers; beads and fabrics to enhance the beauty of nails.

Nail aesthetics have become an interest - especially for those who frequent beauty parlors for other things. Bold colors like gold, silver, blue, red, green and black are preferred over softer shades by high fashion circles.

BEAUTIFUL GORGEOUS LOVELY

ATTRACTIVE ENTICING ELEGANT

EXQUISITE ALLURING ELEGANT CHARMING

Some have focused on certain links

For product features: Designing and creating artificial

nails, Nail piercing, Nail painting, Nail lacquering, Nail

painting , Manicuring , Pedi curing of nailsFor information collection process: Internet based

yahoo, Google, style in and flicker.

For buying process: internet booking, widely distributed and well displayed shops in the mall.

For payment process: Visa and Master Cards and cash.

Sourcing customer through new products

Customer-route: When customer

dissatisfaction is high incase of the products

and services provided to them , then

appropriate investments should be made in

the field of technology development.

Product-route: Product is the only way to

satisfy and attract customers therefore

products used in the saloon should be of

high quality.

Technology

New Applications of existing products /technology should be applicable as far as possible. introduction of new and better quality products can be a turning point incase of profitability of the business.

Technology integration (call taxi, mobile)

Factors affecting nail art Industry

Market size: one of the major concern about starting this

venture is taking into consideration that change is

permanent.

Demand variability: depends upon age factor.

Industry rivalry

Market growth rate

Global opportunities: expansion

Competition

Madonna Vlcc Lakme Looks Ambikka pillia

Shenaz Infinity Eternity

Gorgeous Silk and shiny

Grace and style

Market study

Identify areas of high customer dissatisfaction

Assess market size

Assess challenges in accessing customers

Assess competitive attractiveness

Scanning the Environment

International Environment

Domestic Environment

Macro Environment

Sect oral Analysis

SWOT Analysis

International Environment International developments affect all businesses for

instance like reccession,changing the economy etc.

World is a Global Economic village

Integrated economies

Increased susceptibility to external happenings

Internationalization, Digitization, Outsourcing

One has to understand the impact of these factors

See more opportunities than threats example how can

we make the business more profitable.

Scanning the Environment

Political EnvironmentStable & conducive political climateGovernment policies like changes in the budget etc will

effect the costing of the saloon.Extensive institutional framework

Technological EnvironmentLevel of technology example introduction of new

products etc Rate of change in technology

Socio-Cultural EnvironmentCustoms, Norms and Traditions of the society Its crucial for the operations of MNCs

Screening the opportunity:Solution for customer problem:

Valuable

Before starting any venture the most important aspect is consumer therefore following points should be kept in mind

Easily accessible in high markets Cost effectiveness No transport problem Hospitality Quality is the basic motive

Nail art is a creative field and the fashioning and designing of nails is becoming more and more innovative so satisfying the consumer is the priority.

Sect oral and swot analysis Sectoral Analysis

Deep study of the sector or Industry conditions in which we doing the business should be studied and respective changes should be applied.

Study the industry attractiveness Constraints or thrust on technology, manpower & raw

material

SWOT Analysis Helps understand own skills & abilities – like in what areas

we specialize and in what areas we need to apply changes. Knowledge & experience – well trained staff should be hired

who are best in their fields. Helps in understanding the competition which ensure

permanent changes which proves to be beneficial.

Solutions to the problems of the customers

Many healthcare suggestions and services are being provided.

Specialized services are being provided for healthy and cleans hands and feet.

Its valuable for the customers as they are getting quality products and services.

Why can only we provide the solution?

Nail care saloon is a very new concept in a country like India

therefore specialized services like Designing and creating

artificial nails, Nail piercing, Nail painting, Nail lacquering,

Nail painting ,Manicuring ,Pedi curing of nails which solves

many unsaid questions of the clients.

Willingness of the customers to buy the product

How many customers are there?

Targeting on high end and upper middle class specially the youth.

How many will buy from us?

Depending upon the pocket size of the consumer because fashion is expensive.

How are you going to do it?Business model:

Product

Many services are being provided including L'Oreal and Mac products for example nail paint.

Location

It'll b located in metro cities , main market and some malls.

Technology/Innovation

Latest products available.

Service

Very good with hospitality

Brand

By providing good services will gain goodwill and brand value.

How can we defend against others?

We can attract new customers by various means :Providing new and high quality products Best services Easy and cheap ways of commutingEasy accessible of the saloon location Well trained and specialized staff.Valet parking available.

Uniqueness about the idea

New concept Fast fashion Artificial nail care Decorating and beautifying the nails with color

varnish, glitter and other embellishments. The maintenance, repair and removal of artificial nails

are also a part of a nailist's job now Nail technicians use several nail care products to

ensure the health and safety of their clients Fashion conscious men and women are seen making

personal statements through their nail décor - in the modern times

nail enhancing techniques, nail art, nail décor and other fashion trends connected with nail care to satisfy the individual tastes of their customers.

Self-Opportunity Match

Self

Previous Experience (knowledge, skills)

Access to new knowledge, skills

Customer

Problems (existing, emerging)

Level of dissatisfaction (criticality, discontentment)

Nail art machine and brushes…

Solution to Customer

Dissatisfaction

Financial Attractiveness Strategy (source, cost, availability, adequacy)

Marketing Attractiveness Strategy (size, Entry, Sustenance)Entrepreneurial Capability Strategy

(Attitude, Skills, Knowledge pool/network – individual/group)

Technical Attractiveness Strategy (Existing/new technology and products/services)

Overall Attractiveness

By determining the technical feasibility

Estimating the financial viability

Team quality is critical

Assessing the entrepreneurial resources (ASK)

Assessing the fit with personal preferences and

aspirations

how we can fill the gaps in capabilities

Iteratively balance the venture tripod (mkt, tech, fin) and entrepreneur (your team’s) at every stage

Detached passion

Prepare a dynamic Business Plan

Finalizing a Product/Service

Combine opportunities provided by the environment with your strengths

In terms of knowledge, skills, experience, etc

Analyzing the industry forces

finalizing the product/service

The proposed product/service must be compatible with:

The capability

Resources Available

Need of society

Obstacles

ExpensiveNew concept for Indian marketTransportation problemMarket sizeArtificial nails doesn’t remain for longer period

Market shareMake-up just got extended to the nails too! Nail art is the

latest in thing in the fashion world, and is taking it by storm.Today, technology has made it possible for one to flaunt the

designs of one's choice on his or her nails. item Range from Nail polish, Artificial Nail, 3D Sticker,

Crystal powder, Brush and many Others.There is no reason why you cannot have your nails looking

all glamorous and fashionable, and play safe and healthy too!

OUT OF THE TOTAL RATIO 30% ESTIMATED WOMENS IN METROPOLITIAN CITIES ARE CONCIOUS FOR HEALTHY AND CLEAN NAILS.

The Business Plan

Understanding business plans is not only important for those who are starting businesses…

More and more banks are requiring business plans for loans, for new projects and on-going operations,

Business plans are used in large companies to justify projects,

No matter where you work, it is increasingly likely that you will need to evaluate somebody else’s business plan.

REFERENCES:

Magazines like Elle , vogue , cosmopolitanInternet sites like Google,

www.nailart.com,www.beautifulu.com,www.alluring.com

Thank you …. Chandni singh Jasnoor sapra Ritika walia Swati aggarwal