Our Approach to Title Branding - jcu.edu.sg€¦ · Branding Ms. Pinky Sibal, Senior Manager...

Title

Subheading

Our Approach to

BrandingMs. Pinky Sibal, Senior Manager Branding

Brand Management

Brand Management

Brand Evolution

PR, Event and Sales

Offline Advertising

Online Advertising

Online Marketing

Social Commerce

Referral

Logos

Logo for 2018, not

2019

The correct version and use of the logo?

S I N G AP O R E

A. 1 & 2B. 3 & 4 & 5C. 2 & 5D. 1 & 5E. 5F. All the imagesG. None

1 2

3 4

S I N G AP O R E

5

Incorrect logo

Color

Typographic Style

How are these being applied?

Brochures

Posters & Banners

Print

Billboards

Facebook Artworks

Facebook Ads

Online

Website

Web Banner

Tailored campaigns

Specific Campaigns

In Campus Big LED Screen

Title

SubheadingSocial & Digital Overview

#JCUSingapore

Content is king

Here's a look at some of the highlights of 2018

1- December Graduation Ceremony2- National Day Celebration3- New vending machine4- Young University ranking5- April Graduation Ceremony6- Club Drive7- Campus visit from Kansai University8- Open mic event by our music club9- New snack option for students...33,584 likes to 449 posts in 2018 (Instagram)

Social Media Monitoring & Analysis

Programmatic Advertising

Sample Banner Ads:

Campaigns

Campaigns

Microsites

Title

Subheading

What’s new?

Research Capability Statements booklet

New booklet

The team with Hon Karen Andrews, Australian Minister for Industry, Science and Technology.