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#OTISMFAGD
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MFA GD OFFICEKali Nikitas, knikitas@otis.eduTanya Rubbak, trubbak@otis.eduBarbara Edison, bedison@otis.eduAvalon Murray, amurray@otis.edu
Lookbook Design: Yasmin Khan Gibson & Tanya Rubbak Design Week TA: Carl GuoPhotography: David Roy, Allison Knight, Kristy Campbell, Avalon Murray
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ADMISSIONS Jennie Mynhier, 310.665.6812 jmynhier@otis.edu
THE PROGRAM 05CURRICULUM 07FACULTY 08 STUDENT WORK 10DESIGN WEEK 30PROJECT SHOWCASE 40FINAL REVIEWS 54 SUMMER LECTURES 56TRAVEL ABROAD 58DESIGN WEEK 60VISITING ARTISTS 63
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#OTISMFAGD#THEPROGRAM#STUDIO
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THE PROGRAMThe limited-residency MFA in Graphic Design provides a rigorous and challenging academic and studio environment for candidates interested in enhancing their current professional practice. This model of higher learning provides the opportunity to pursue and advanced degree while allowing for flexible outside employment opportunities.
Otis teaches professional preparation and has an interna-tional internship program. The program educates conscientious individuals who recognize the value of design and its role in society. Coursework is comprised of research, readings, studio projects (assigned and self-directed), and a final project. The department provides students with instruction by core faculty, visiting faculty, and visiting artists who are recognized national-ly and internationally in their design and art practices.
Students convene each summer for eight consecutive weeks and work individually on or o� site during two spring sessions. As part of our commitment to social responsibility and global leader-ship we encourage all of our students to engage design practice at the international level through travel, study and work.
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The program is 2 years and 2 months running for 3 consecu-tive summers with two part-time spring semesters that can be completed on or o� site. Incoming students begin the program at the start of each summer session.
1/ SUMMER COURSEWORK + DESIGN WEEK
2/ SPRING SEMESTERELECTIVES
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INDEPENDENT STUDY
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CURRICULUMAt Otis, students are empowered to take risks in finding purpose and meaning in their work with emphasis on experimentation by merging methodologies from within and outside of the field of graphic design. Otis students come from a variety of disciplines and diverse international backgrounds. They propose projects that confirm the value of combining personal histories, design philosophy and social relevance. Upon completion of their course-work they will have conceived of, designed, and executed a body of work that advocates their practice. Their projects reflect an understanding of the current discourse within the field of graphic design and represent both traditional and emerging design media.
The faculty welcomes new interpretations of success, encouraging students to live in a state of experimentation. With an extremely low faculty to student ratio, we provide individual attention, thereby meeting the needs of all MFA candidates. The program prioritizes process and learning over aestheticized prod-uct and fashionable outcomes. Our students’ dedication and entrepreneurship generate surprising results.
EXPERIMEN
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CHAIRKali Nikitas (CalArts)
ASSISTANT CHAIRTanya Rubbak (CalArts)
FACULTY Riah Buchanan (Cranbrook)Julie Cho (Yale)Neil Doshi (CalArts)Yasmin Khan (CalArts)Ana Llorente (CalArts)Joe Potts (CalArts) Chris Svensson (Yale)Tucker Neel (Otis)John White (Art Center)Benjamin Woodlock (CalArts)
VISITING FACULTY Menno Cruijsen (HKU)Davey Whitcraft (UCLA)Jan en Randoald (Sint-Lucas Gent)
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MIGENTE
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I ng lés Españo l yVoces De Mi Tierra Subir
Organize byOrganize by Organize by Organize by Organize by
LOS JUGUETESDE LA BARBIENOSTALGIA, INOCENCIADE MI NIÑEZ–01/08/15 ... Carolina Ibarra ...
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PROTEJEMEDE TODO MALEL CRUCIFIJO QUE ME DIO MI MADRE–30/07/15 ... Claudia Prada ...
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EL MANUALDE VIDALO QUE ME AYUDO A TOMAR DECISIONES–29/07/15 ... Liliana Machado ...
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LAS CARTAS DE MI HERMANALO QUE ME AYUDO CON LA SOLEDAD–28/07/15 ... Laura Gonzales ...
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EL PELUCHE QUEME DIO MI PAPATODAVIA ME ACOMPAÑA–26/07/15 ... Luz Marina ...
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LOS CARRITOSDE CHICOMEMORIAS DE MI NIÑEZ–22/07/15 ... Daniel Santiago ...
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EL ROSARIODE PLATAMI PAPA ME LO DIOEN MONSERRATE–20/07/15 ... Ana Sofía ...
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NO ME ACUERDOMUCHOVINE CUANDO TENIA 5 AÑOS–01/08/15 ... Nicolás Ramirez ...
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FUE FACILADAPTARMETENIA 9 AÑOS –30/07/15 ... Karina ...
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VINE A ESTE PAIS DE BEBELA HISTORIA DE MIS PADRES–30/07/15 ... Camilo Sebastián ...
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ME CONSIDERANCOLOMBIANO?AUN NOSE A DONDEPERTENEZCO–28/07/15 ... Renso Leonardo ...
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SOLO CONOZCOA MI MAMALAS MEMORIAS DE MI PADRE SON BORROSAS–26/07/15 ... María Camila ...
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YO NO SEBAILAR SALSANUNCA APRENDI–22/07/15 ... Guillermo ...
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SOY EL AMERICANITO EL APODO QUE ME DIERONCUANDO REGRESE–19/07/15 ... Luis Felipe ...
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EL CAMBIO ALIMENTICIO FUE DURONO ENCONTRABA MI COMIDA COLOMBIANA–31/07/15 ... Enrique Gonzales ...
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LAS FRUTASDE MI TIERRASON DEMASIADO FRESCAS–31/07/15 ... Katalina Galindo ...
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LOS AGUACATESSON GIGANTESAQUI SON SUPER CHICOS–29/07/15 ... Lili Buitrago ...
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COMER PB&JSTODOS LOS DIASME HACE EXTRAÑAR MUCHO LA COMIDA CASERA–28/07/15 ... Angelica Martinez ...
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LA COMIDA RAPIDAME HIZO SUBIR DEMASIADODE PESO–26/07/15 ... Susana ...
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NO SABIACOCINARLOS PRIMEROS MESESME TOCO MC DONALDS–20/07/15 ... David Ferrera ...
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COMER EN LA CASACON LA FAMILIA ES NUESTRA TRADICION–31/07/15 ... Luisa Fernanda ...
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EL SALUDOCALUROSOMI GENTE ES AMIGABLEY CARIÑOSA–31/07/15 ... Angela María ...
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COMO EXTRAÑO A MI PADRETODO SERIA DIFERENTE SI ELESTUVIERA AQUI–30/07/15 ... Inés Gutierrez ...
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MI MADRE MURIO Y YO NO PUDE IRLA DECISION MAS DURA DE MI VIDA–29/07/15 ... Mauricio ...
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MIS HIJOS ESTAN ALLA Y YO ACALA HISTORIA DE LA MAS DIFICIL SEPARACION–28/07/15 ... Claudia Prada ...
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NO PUDE CUIDARA MI MADRESUS ULTIMOS DIAS FUERONMUY DIFICILES PARA TODOS–26/07/15 ... Liliana Machado ...
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LAS PALABRASDE ADIOSLA PERDIDA DE UNOSDE MIS FAMILIARES–20/07/15 ... Maria Fernanda ...
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VI A MI HIJA CRECER POR SKYPEEXPERIENCIAS ARDUAS–20/07/15 ...Eliana Martinez ...
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COOKIE - COOKCONFUSIONSOLO QUERIA COMER UNAGALLETA–31/07/15 ... Paola Andrea ...
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REPETIRBACHILLERATO?POR MI EDAD ME TOCABA REPETIR TRES AÑOS–30/07/15 ... Diana Gonsalez ...
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YO NO SOY IGNORANTEPOR NO HABLAR INGLESPASABA POR TONTO–29/07/15 ... Jonatan ...
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APRENDI CONSUBTITULOSVER PELICULAS CON LOSSUBTITULOS ME AYUDO–28/07/15 ... Rodolfo Vaca ...
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AQUI SE HABLAMUCHO ESPAÑOLLO QUE ME AYUDO A TOMAR DECISIONES–26/07/15 ... Felipe Andrade ...
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ERA YO UNANIMAL EXOTICO?LOS NIÑOS SE BURLABAN
DE MI ACENTO–20/07/15 ... Sofía Gutierrez ...
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LA GRAN PENAQUE PASEEN EL SUPERMERCADO–20/07/15 ... Luisillo ...
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I AM THE CITY
DESIGN WEEK2015
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DESIGN WEEK2015
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#OTISMFAGD#DESIGNWEEK2015#COOKIE MONSTER#PERSONA#SOCIALMEDIA#CELEBRITY#MONUMENT
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PROJECT SHOWCASETHEORY AND INNOVATION I
3pm-7pmJune: 30July: 3, 7, 9, 14, 16, 21, 23, 28, 30August: 4, 6
Tanya Rubbak tanyarubbak@gmail.com Riah Buchanan riah.buchanan@gmail.com
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Overview
We live in the world full complex and increasingly more powerful visual identities. Social media apps, menus on our phones and cars, life-style blogs, election cam-paigns, celebrity and musical personas, logarithms on dating apps, news-media, google, wikipedia are just a few examples. These identities shape our reality on a day-to-day basis.
Identity design is practiced by large and small brands, film-makers, art galleries, museums, corporations, politi-cians, artists, shops, musicians, fashion designers, coun-tries and cities, religious organizations, life-style bloggers, sub-cultures, and all users of social media platforms.
We will think about how these ideas play out in the visual culture and social spheres and how and where graphic designers fit, contribute, or bring change as expert cultural producers. We will experiment with these ideas by materializing something that you care about.
The class will begin to address the notion of identity as a comprehensive set of approaches for presenting ideas, messages, stories, and products. They may take visual forms as well as verbal, behavioral, and organizational. Contemporary identities tend to be flexible, modular, multi-platform, participatory, relational, and not always stable. Brands, visual languages, styles, voices, systems, programs, and rules for engagement will all fall under the category of identity for the purpose of this class.
We ask you to create a persona and then devise a set of communication strategies, creating several projects from the perspective of this character. We hope that you will achieve a communication style that can be applied across various media and different types of messages.
PROJECT OUTCOMES 1 Develop a fictional design
persona, a strategy, style, and a visual language to be applied to 2 projects.
2 Propose and develop methods of working and parameters for the creation of visual systems and outcomes.
3 Create iterative projects based on parameters.
LEARNING OUTCOMES > Identify themes and directions of
individual interest> Develop analytical & critical
thinking> Develop visual and informational
research skills > Develop editorial & curatorial skills> Produce formal choices that
effectively convey the intended application or meaning
> Demonstrate solid compositional skills, including integration of image and typography
> Demonstrate strong craft, presentation & articulation skills
> Identity themes and directions of individual interest within a discipline
> Demonstrate an awareness of visual culture, both historical and contemporary
THEORY AND INNOVATION I
3pm-7pmJune: 30July: 3, 7, 9, 14, 16, 21, 23, 28, 30August: 4, 6
Tanya Rubbak tanyarubbak@gmail.com Riah Buchanan riah.buchanan@gmail.com
1
Overview
We live in the world full complex and increasingly more powerful visual identities. Social media apps, menus on our phones and cars, life-style blogs, election cam-paigns, celebrity and musical personas, logarithms on dating apps, news-media, google, wikipedia are just a few examples. These identities shape our reality on a day-to-day basis.
Identity design is practiced by large and small brands, film-makers, art galleries, museums, corporations, politi-cians, artists, shops, musicians, fashion designers, coun-tries and cities, religious organizations, life-style bloggers, sub-cultures, and all users of social media platforms.
We will think about how these ideas play out in the visual culture and social spheres and how and where graphic designers fit, contribute, or bring change as expert cultural producers. We will experiment with these ideas by materializing something that you care about.
The class will begin to address the notion of identity as a comprehensive set of approaches for presenting ideas, messages, stories, and products. They may take visual forms as well as verbal, behavioral, and organizational. Contemporary identities tend to be flexible, modular, multi-platform, participatory, relational, and not always stable. Brands, visual languages, styles, voices, systems, programs, and rules for engagement will all fall under the category of identity for the purpose of this class.
We ask you to create a persona and then devise a set of communication strategies, creating several projects from the perspective of this character. We hope that you will achieve a communication style that can be applied across various media and different types of messages.
PROJECT OUTCOMES 1 Develop a fictional design
persona, a strategy, style, and a visual language to be applied to 2 projects.
2 Propose and develop methods of working and parameters for the creation of visual systems and outcomes.
3 Create iterative projects based on parameters.
LEARNING OUTCOMES > Identify themes and directions of
individual interest> Develop analytical & critical
thinking> Develop visual and informational
research skills > Develop editorial & curatorial skills> Produce formal choices that
effectively convey the intended application or meaning
> Demonstrate solid compositional skills, including integration of image and typography
> Demonstrate strong craft, presentation & articulation skills
> Identity themes and directions of individual interest within a discipline
> Demonstrate an awareness of visual culture, both historical and contemporary
THEORY AND INNOVATION I
3pm-7pmJune: 30July: 3, 7, 9, 14, 16, 21, 23, 28, 30August: 4, 6
Tanya Rubbak tanyarubbak@gmail.com Riah Buchanan riah.buchanan@gmail.com
1
Overview
We live in the world full complex and increasingly more powerful visual identities. Social media apps, menus on our phones and cars, life-style blogs, election cam-paigns, celebrity and musical personas, logarithms on dating apps, news-media, google, wikipedia are just a few examples. These identities shape our reality on a day-to-day basis.
Identity design is practiced by large and small brands, film-makers, art galleries, museums, corporations, politi-cians, artists, shops, musicians, fashion designers, coun-tries and cities, religious organizations, life-style bloggers, sub-cultures, and all users of social media platforms.
We will think about how these ideas play out in the visual culture and social spheres and how and where graphic designers fit, contribute, or bring change as expert cultural producers. We will experiment with these ideas by materializing something that you care about.
The class will begin to address the notion of identity as a comprehensive set of approaches for presenting ideas, messages, stories, and products. They may take visual forms as well as verbal, behavioral, and organizational. Contemporary identities tend to be flexible, modular, multi-platform, participatory, relational, and not always stable. Brands, visual languages, styles, voices, systems, programs, and rules for engagement will all fall under the category of identity for the purpose of this class.
We ask you to create a persona and then devise a set of communication strategies, creating several projects from the perspective of this character. We hope that you will achieve a communication style that can be applied across various media and different types of messages.
PROJECT OUTCOMES 1 Develop a fictional design
persona, a strategy, style, and a visual language to be applied to 2 projects.
2 Propose and develop methods of working and parameters for the creation of visual systems and outcomes.
3 Create iterative projects based on parameters.
LEARNING OUTCOMES > Identify themes and directions of
individual interest> Develop analytical & critical
thinking> Develop visual and informational
research skills > Develop editorial & curatorial skills> Produce formal choices that
effectively convey the intended application or meaning
> Demonstrate solid compositional skills, including integration of image and typography
> Demonstrate strong craft, presentation & articulation skills
> Identity themes and directions of individual interest within a discipline
> Demonstrate an awareness of visual culture, both historical and contemporaryFictional Persona is a Branding Project. Students create a persona and develop a set of communication strategies addressing issues critical to their character.
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PROJECT SHOWCASEWhat defines social responsibility?
How does graphic design play a role in social responsibility?
Can graphic design evoke social change?
In this class, you will address these questions by creating an individual or group project with a strong social angle which is related to its specific surroundings and context. The audience, concept and context is determined by you. The project outco-me can be a campaign, book, film, music piece, poster series, installation, object etc.
The class will be structured as a collective studio, a temporary pop-up studio if you like. Class time will be used for work, dis-cussion, pitch ideas and visual research with your classmates. Your project and progress must be well documented and pro-duced in a limited edition for the class.
This is a process-intensive course. It is essential that you make progress each week, even without understanding the final out-come.
week 1 (6.29 — 7.5): introduction and building/creating the pop-up studio collective
week 2 (7.6 — 7.12): Research of individual projects resulting in a presentation of a project proposal
week 3 (7.13 — 7.19): First visual translations from the project proposal
week 4 (7.20 — 7.26): Refining the project and start with the production process
week 5 (7.27 — 8.2): Producing and finalizing your project
week 6 (8.3 — 8.9): Creating our pop-up store on location for the final exhibition (Inglewood)
Otis summer program 2015Theory and Innovation MFA 2
Social Responsibility:Graphic design andsocial engagement.
agenda
Otis summer program 2015Theory and Innovation MFA 2
Social Responsibility:Graphic design andsocial engagement.
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PROJECT SHOWCASE
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OPEN STUDIOSFINAL REVIEWS
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OPEN STUDIOS
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SUMMER 2015 LECTURESJuliette Bellocq, Los AngelesKate Durbin, Los AngelesKate Johnston, Los AngelesGail Swanlund, Los AngelesRandoald Sabbe, Ghent
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LECTURESA weekly lecture series features artists and designers from Los Angeles and beyond. After the lecture, visitors meet students for one-on-one desk critiques and conversations.
WORKSHOPSVisiting international, national, and local artists and designers host workshops ranging from one to several days in length. Students engage in research before the workshops begin. Visitors often use the city as a staging ground for individual and group projects.
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TRAVEL ABROADDuring the two part-time spring semesters, students work with mentors on or o� site to develop an independent project through travel study. Students recently traveled to Belgium and the Netherlands, visiting graphic design studios, participating in workshops, and touring cultural locations.
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DESIGN WEEKEach summer, sessions begin with “Design Week:” multiple workshops running simultaneously and hosted by interna-tionally recognized visiting artists whose practice exemplifies alternative practices. The week ends with a public event. Design Week, is a profound experience for students to engage with designers and other students who introduce diverse per-spectives and new ways of thinking and practicing in a global world. This transformative experience shapes the culture of the department and confirms that collaboration, risk taking, and relationship building are the foundational elements of a suc-cessful practice. Students from other institutions are invited to participate during the week. Select schools include: Sint-Lucas Gent, Sint-Lucas Antwerp, CalArts.
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DESIGN WEEK 2015 VISITING ARTISTSField Experiments, Quebec/NYCwww.field-experiments.com
April Greiman/Made in Space, Los Angeleshttp://madeinspace.la
Laurie Haycock Makela, Los Angeleswww.designtoobjective.com
Prill Vieceli Cremers, Zurichwww.prillviecelicremers.ch
OMA, Rotterdamwww.cedricvanparys.com
The Exercises, Amsterdamwww.the-exercises.com
Facebook, San Franciscowww.cameronewing.com
Agency Collective, San Franciscowww.agencycollective.com
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