Oticon eCaps Pro - symposiumeu.s3.amazonaws.comsymposiumeu.s3.amazonaws.com/2012/Business... · ...

Amsterdam Las Vegas Melbourne

Oticon eCaps Pro

Managing Mobile

Applications With Sitecore

Can everybody hear?

Agenda

• Introduction

• The power of apps

• Oticon eCaps Pro

• The solution behind eCaps Pro

• Takeaways

• Q&A

Hashtags:

#SitecoreSym

#IN2MEDIA

INTRODUCTION

Nikolaj Hjelm Kaplan

Head of Systems Development

Jesper Arvidson

Director of Technology

t: @Arvidson

DIGITAL

INNOVATION

THE POWER OF APPS

App store 650.000 apps

30 billion downloads http://www.engadget.com/2012/06/27/google-play-hits-600000-apps/

Google Play 600.000 apps

20 billion downloads http://www.engadget.com/2012/06/27/google-play-hits-600000-apps/

1 million users

9 years

9 months

9 days

Relations & retention

Campaign

CatalogGift finder

Store locatorPandora Club

“OMG I just discovered the Pandora app for my

iPhone. I LOVE it. It’s like having the catalogue

in my hot little hands whenever I want.

Best thing ever!!! :-)”. (Sally Jordan, Pandora’s Facebook page)

More than

800.000 apps installed

Close to

1.500.000 products added to wishlist

Close to

30.000 daily users

Q3 2011 22% of downloaded apps were only used one time

http://www.localytics.com/blog/2012/app-user-loyalty-increasing-ios-beats-android/

Q3 2011 31% of customers used

new apps more than 10 times

http://www.localytics.com/blog/2012/app-user-loyalty-increasing-ios-beats-android/

Content is still king

Updated content, that is!

Optimization

PFA counseling application:

30% increase in employee contribution

25% decrease in time spend on counseling

- worth approx. 500K €

Differentiator

Application

Modular

Desktop / iPad

Browsers

Storage

Multiple brands & languages

Online

Offline

Sitecore

Done yesterday

This is what we did

Unusual solution

Sitecore +

Sitecore

STOP! Demo time

eCaps Pro and Sitecore

• Large amount of data: – Text

– Images

– Videos

– Datastructures

• Different versions: – Brands

– Languages

eCaps Pro and Sitecore

Manage complex data

Offline/Online

Package installation files

1. Fetch content from Sitecore

2. Create installation file(s)

Automatic update

when online

1. Online?

2. Valid version?

3. New content?

4. “453 new assets. Do you want to

download?”

Other reasons

to use Sitecore for apps

• Oticon already uses sitecore

• Users, roles and rights across countries in

• Integrate with existing DAM system

• Third party tool for language versioning

TAKEAWAYS

Apps can make a difference

Understand the editors’ workflows

Constantly track & optimize your app

Apps should be managed like any other channel

Thank you!

Nikolaj: nhk@in2media.dk

Jesper: ja@in2media.dk - t: @Arvidson

Oticon eCaps Pro - symposiumeu.s3.amazonaws.comsymposiumeu.s3.amazonaws.com/2012/Business... · ...

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