Oscar Mayer Strategic Assessment Committee · 9/18/2004  · Oscar Mayer Strategic Assessment...

Oscar Mayer Strategic Assessment Committee

April 9, 2018

Oscar Mayer Strategic Assessment Committee

Agenda1.  Call to Order / Roll Call2.  Approval of Minutes – March 13, 2018 Meeting3.  Public Comment4.  Disclosures and Recusals5.  General Updates and Announcements6.  Equitable Development Presentation 7.  Economic Development

‐ Connect Madison‐ Regional Economic Development Strategies‐Market Data‐Workforce

8.  Environmental Issues9.  Owners Status Report10.  Initial Study Area Boundary Discussion (continued)11.  Adjournment

Oscar Mayer Strategic Assessment Committee

Equitable Development

https://policylink.zoom.us/j/6762958057

Oscar Mayer Strategic Assessment Committee

Economic Development

ECONOMIC DEVELOPMENT STRATEGY

Oscar Mayer Strategic Assessment CommitteeApril 9, 2018

2008 Plan Implementation

TIF PolicyBRE ProgramCapitol East DistrictDivision StaffingZoning ModernizationWebsiteResearch/Industrial ParksDevelopment Review Process

Data Analysis & Initial Input

Draft Goals & Projects

Pick 5 Strategies &

Projects

2014 2015 2016

Adopted 3/8/17

2017

PROCESS

• 4.9% Madison Area GDP Growth

• 3,000 new residents per year

• 20,000 jobs created since 2010

• $4.75 billion in new tax base since 2012

• 500 new businesses started since 2009

Economic Data Highlights

$44,071

$-

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

$40,000

$45,000

$50,000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

Madison MSA GDP ($m) 2001-2013

Growing Economy

294,252

317,518

250,000

260,000

270,000

280,000

290,000

300,000

310,000

320,000

330,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Total Jobs in Dane County

Adding Jobs

7.7%

10.2%

0.6%2.1%

3.0%4.8% 4.4%

0.0% 0.2%

‐1.8%‐4.0%

‐2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

Selfemployed

2‐9workers

10‐99workers

100‐499workers

500+workers

2002‐2014 Change in Number of Businesses by Business Size (Employment)

Dane CountyWisconsin

Growing Small and Large Businesses

1,624 

1,761 

1,978 

2,067 

2,475 

2,916 

3,440 

4,531 

4,543 

5,768 

 ‐  1,000

 2,000

 3,000

 4,000

 5,000

 6,000

 7,000

Education

Building & Grounds

Construction

Healthcare Practitioners

Sales Related

Management

Business & Financial Operations

Personal Care & Service

Food Preparation & Service

Computer Occupations

Top 10 Occupations for Projected Employment Growth in Dane County(2014‐2024)

Employment Growth at Top and Bottom (less in the middle)

2,280,447,534

0

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Exports From Madison MSA

Globalizing Economy

223

446

100

150

200

250

300

350

400

450

500

U.S. Patents Issued in Dane County

Innovative / Inventive Economy

281,150 241,970 

317,073 

 150,000

 170,000

 190,000

 210,000

 230,000

 250,000

 270,000

 290,000

 310,000

 330,000

City of Madison PopulationPast Census and DOA Projections Continuation of Current Trend

More People

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

Wisconsin Dane County Madison

2010-2014 Annual % Population Growth

Madison Growing Faster than Wisconsin, Slower than the Rest of Dane County

Madison’s Future is Much More Diverse Than Its Past

0.7%

3.3%

5.6%

3.6%

1.7%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

White, Non‐Hispanic

AfricanAmerican

Hispanic/Latino Asian Other Race orMulti‐Racial

2000‐2012 Annual Growth Rate

$25,261,000,000

$10,000,000,000

$12,000,000,000

$14,000,000,000

$16,000,000,000

$18,000,000,000

$20,000,000,000

$22,000,000,000

$24,000,000,000

$26,000,000,000

$28,000,000,000

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2016

Total City of Madison Tax Base

Growing Taxbase

$247,974

$230,831

$269,377

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Average Single Family Home Valuation

Housing Values Recovered and Growing

0

100

200

300

400

500

600

700

800

New Construction Added Value in $mSingle Family HomesCondos & 2‐7 Unit ApartmentsCommercial & 8‐unit+ apartments

Lots of New Construction, Mostly Commercial and 8+ Unit Residential Buildings

Total Jobs in Wisconsin Total Jobs in Dane County

2001 2,717,660  279,208 

2016 2,794,170  322,184 

Total Job Growth (2001‐2016) 76,510 42,976 

Percentage Job Growth 3% 15%

Between 2001 and 2016, total jobs in Dane County grew by 15%, compared to 3% Statewide

Dane County is 9% of Wisconsin’s population but is responsible for 56% of the State’s total

job growth since 2001

Total Jobs in Wisconsin Total Jobs in Dane County

2001 2,717,660  279,208 

2016 2,794,170  322,184 

Total Job Growth (2001‐2016) 76,510 42,976 

Percentage Job Growth 3% 15%

Percentage of net Wisconsin Job growth occurring in Dane County

42,976 / 76,510 = 56%

The next 40K to 80K Madisonians?

 150,000

 170,000

 190,000

 210,000

 230,000

 250,000

 270,000

 290,000

 310,000

 330,000

 150,000

 170,000

 190,000

 210,000

 230,000

 250,000

 270,000

 290,000

 310,000

 330,000

The next 40K to 80K Madisonians?

STRATEGY 5: Strengthen the long term workforce

STRATEGY 1: Support businesses, cultivate entrepreneurship

STRATEGY 2: Grow tax base and encourage redevelopment

STRATEGY 3: Build on competitive strengths in key economic sectors (Food systems, IT, Biotech, Precision Manufacturing)

STRATEGY 4: Make economic case for transportation investments

5 STRATEGIES

STRATEGY 5: Career Pathways

STRATEGY 1: Business

STRATEGY 2: Development

STRATEGY 3: Key Industries

STRATEGY 4: Transportation

5 STRATEGIES

STRATEGY 5: Career Pathways

STRATEGY 1: Business

STRATEGY 2: Development

STRATEGY 3: Key Industries

STRATEGY 4: Transportation

5 STRATEGIES

STRATEGY #1: BUSINESS

STRATEGY #2: DEVELOPMENT

STRATEGY #3: KEY INDUSTRIES

STRATEGY #4: TRANSPORTATION

STRATEGY #5: CAREER PATHWAYS

Project EDC lead Primary Staff Timeline

#1 Business Assistance Team

Susan BulgrinRuth Rohlich and Mike Miller

Underway – An interagency staff team led by Ruth is implementing first steps.  

#2 Development Districts

Craig StanleyDan Kennelly, Tom Otto, and Matt Wachter

Late 2018 into 2019/20 – Initial research in progress

#3 BRE/Business Walks

Frank Staniszewski

Ruth RohlichUnderway – two business walks are being planned for 2018

#4 Transportation Ald. Denise Demarb

Dan Kennelly and Tom Otto

Ongoing engagement but no new EDD initiative anticipated in 2018

#5 Work Based Learning

Pat SchrammMatt Mikolajewski

Ongoing engagement but no new EDD initiative anticipated in 2018

Incorporation of Equity Analysis

Marianne Morton

AllIncorporate equity tool into each project.  Start with BAT

IMPLEMENTATION

Thanks!! Dan KennellyOffice of Business Resources Manager608-267-1968dkennelly@cityofmadison.com

Oscar Mayer CommitteePaul Jadin

April 9, 2018

Data Dashboard

Sector Reports

Completed• Ag, Food & Beverage

On-deck• Information Communications

Technology• Advanced Manufacturing• Healthcare• Life Sciences

Web-Sites and Buildings

Locate in WIA searchable database of available sites and buildings.

Brand NewMadREP Industrial and Business Park Searchable Web Portal

2018 RFI’s to Date

20125-10 per year

All from WEDC0 wins

201737

Majority direct9 International

3-5 wins

(in other words)

OPPORTUNITIES

201814 (4 strong)

12 direct2 WEDC

On pace to exceed 50

Site Selector Outreach

• Fam Tour (Kohler, WI)• U.S. Open (Erin Hills, WI)• Site Selectors Guild (Tucson, AZ)• Mid-America Economic

Development Council Site Selector Conference | MAEDC (Chicago, IL)

• Business Facilities LiveXchange(Park City, UT)

• Site Selector newsletters

We Attract New Companies from the US and Abroad: Site Selector Outreach

Local & national offices

KANE & CO.

Top Site Selector Criteria

• Workforce• Infrastructure / Structures• Incentives• Quality of Life / Education / Districts• Labor Environment

Foreign Direct Investment (FDI)

• Foreign Direct Investment (FDI)– An investment made by a company or entity based in one country,

into a company or entity based in another country. – We work with Organization For International Investment (OFII)– We attend the SelectUSA Summits around the world (Germany,

Canada, USA)

• A Local Case Study: The Little Potato Company– Based in Edmonton, Canada– Built in DeForest– MadREP played the LEAD role

in Finding their site and securing theirinvestment in this region

Global Interest in our I&E Ecosystem

Physical Space

Mentorship

Capital

Connections

of Wisconsin’s

Qualified New Business Ventures are from Madison Region

60%

International Focus

• Netherlands• Canada• Japan• Spain• Israel• Germany• Argentina***• Mexico (WEDC)• China (WEDC)• Belgium• Denmark• Nigeria

Questions & Discussion

Thank you

madisonregion.org

Oscar Mayer Strategic Assessment Committee

Enivironmental Issues

Oscar Mayer Strategic Assessment Committee

Owners Status Report

Oscar Mayer Strategic Assessment Committee

Oscar Mayer Site

Oscar Mayer Strategic Assessment Committee

Boundary Discussion (continued)

Oscar Mayer Strategic Assessment Committee

Initial Boundary Discussion

Oscar Mayer Strategic Assessment Committee

Website:  www.cityofmadison.com/oscar‐mayerLauren Heiser‐ErtelAdministrative ClerkDPCED Office of the DirectorEmail: lheiser‐ertel@cityofmadison.comPhone: 608.266.4807 

Bill Fruhling Principal PlannerPlanning DivisionEmail: bfruhling@cityofmadison.comPhone: 608.267.8736

Tom OttoEconomic Development SpecialistOffice of Business ResourcesEmail: totto@cityofmadison.comPhone: 608.243.0178 

Website + Staff Contacts