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Oscar Mayer Strategic Assessment Committee
April 9, 2018
Oscar Mayer Strategic Assessment Committee
Agenda1. Call to Order / Roll Call2. Approval of Minutes – March 13, 2018 Meeting3. Public Comment4. Disclosures and Recusals5. General Updates and Announcements6. Equitable Development Presentation 7. Economic Development
‐ Connect Madison‐ Regional Economic Development Strategies‐Market Data‐Workforce
8. Environmental Issues9. Owners Status Report10. Initial Study Area Boundary Discussion (continued)11. Adjournment
Oscar Mayer Strategic Assessment Committee
Equitable Development
https://policylink.zoom.us/j/6762958057
Oscar Mayer Strategic Assessment Committee
Economic Development
ECONOMIC DEVELOPMENT STRATEGY
Oscar Mayer Strategic Assessment CommitteeApril 9, 2018
2008 Plan Implementation
TIF PolicyBRE ProgramCapitol East DistrictDivision StaffingZoning ModernizationWebsiteResearch/Industrial ParksDevelopment Review Process
Data Analysis & Initial Input
Draft Goals & Projects
Pick 5 Strategies &
Projects
2014 2015 2016
Adopted 3/8/17
2017
PROCESS
• 4.9% Madison Area GDP Growth
• 3,000 new residents per year
• 20,000 jobs created since 2010
• $4.75 billion in new tax base since 2012
• 500 new businesses started since 2009
Economic Data Highlights
$44,071
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000
$50,000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Madison MSA GDP ($m) 2001-2013
Growing Economy
294,252
317,518
250,000
260,000
270,000
280,000
290,000
300,000
310,000
320,000
330,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Total Jobs in Dane County
Adding Jobs
7.7%
10.2%
0.6%2.1%
3.0%4.8% 4.4%
0.0% 0.2%
‐1.8%‐4.0%
‐2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Selfemployed
2‐9workers
10‐99workers
100‐499workers
500+workers
2002‐2014 Change in Number of Businesses by Business Size (Employment)
Dane CountyWisconsin
Growing Small and Large Businesses
1,624
1,761
1,978
2,067
2,475
2,916
3,440
4,531
4,543
5,768
‐ 1,000
2,000
3,000
4,000
5,000
6,000
7,000
Education
Building & Grounds
Construction
Healthcare Practitioners
Sales Related
Management
Business & Financial Operations
Personal Care & Service
Food Preparation & Service
Computer Occupations
Top 10 Occupations for Projected Employment Growth in Dane County(2014‐2024)
Employment Growth at Top and Bottom (less in the middle)
2,280,447,534
0
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Exports From Madison MSA
Globalizing Economy
223
446
100
150
200
250
300
350
400
450
500
U.S. Patents Issued in Dane County
Innovative / Inventive Economy
281,150 241,970
317,073
150,000
170,000
190,000
210,000
230,000
250,000
270,000
290,000
310,000
330,000
City of Madison PopulationPast Census and DOA Projections Continuation of Current Trend
More People
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
Wisconsin Dane County Madison
2010-2014 Annual % Population Growth
Madison Growing Faster than Wisconsin, Slower than the Rest of Dane County
Madison’s Future is Much More Diverse Than Its Past
0.7%
3.3%
5.6%
3.6%
1.7%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
White, Non‐Hispanic
AfricanAmerican
Hispanic/Latino Asian Other Race orMulti‐Racial
2000‐2012 Annual Growth Rate
$25,261,000,000
$10,000,000,000
$12,000,000,000
$14,000,000,000
$16,000,000,000
$18,000,000,000
$20,000,000,000
$22,000,000,000
$24,000,000,000
$26,000,000,000
$28,000,000,000
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2016
Total City of Madison Tax Base
Growing Taxbase
$247,974
$230,831
$269,377
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Average Single Family Home Valuation
Housing Values Recovered and Growing
0
100
200
300
400
500
600
700
800
New Construction Added Value in $mSingle Family HomesCondos & 2‐7 Unit ApartmentsCommercial & 8‐unit+ apartments
Lots of New Construction, Mostly Commercial and 8+ Unit Residential Buildings
Total Jobs in Wisconsin Total Jobs in Dane County
2001 2,717,660 279,208
2016 2,794,170 322,184
Total Job Growth (2001‐2016) 76,510 42,976
Percentage Job Growth 3% 15%
Between 2001 and 2016, total jobs in Dane County grew by 15%, compared to 3% Statewide
Dane County is 9% of Wisconsin’s population but is responsible for 56% of the State’s total
job growth since 2001
Total Jobs in Wisconsin Total Jobs in Dane County
2001 2,717,660 279,208
2016 2,794,170 322,184
Total Job Growth (2001‐2016) 76,510 42,976
Percentage Job Growth 3% 15%
Percentage of net Wisconsin Job growth occurring in Dane County
42,976 / 76,510 = 56%
The next 40K to 80K Madisonians?
150,000
170,000
190,000
210,000
230,000
250,000
270,000
290,000
310,000
330,000
150,000
170,000
190,000
210,000
230,000
250,000
270,000
290,000
310,000
330,000
The next 40K to 80K Madisonians?
STRATEGY 5: Strengthen the long term workforce
STRATEGY 1: Support businesses, cultivate entrepreneurship
STRATEGY 2: Grow tax base and encourage redevelopment
STRATEGY 3: Build on competitive strengths in key economic sectors (Food systems, IT, Biotech, Precision Manufacturing)
STRATEGY 4: Make economic case for transportation investments
5 STRATEGIES
STRATEGY 5: Career Pathways
STRATEGY 1: Business
STRATEGY 2: Development
STRATEGY 3: Key Industries
STRATEGY 4: Transportation
5 STRATEGIES
STRATEGY 5: Career Pathways
STRATEGY 1: Business
STRATEGY 2: Development
STRATEGY 3: Key Industries
STRATEGY 4: Transportation
5 STRATEGIES
STRATEGY #1: BUSINESS
STRATEGY #2: DEVELOPMENT
STRATEGY #3: KEY INDUSTRIES
STRATEGY #4: TRANSPORTATION
STRATEGY #5: CAREER PATHWAYS
Project EDC lead Primary Staff Timeline
#1 Business Assistance Team
Susan BulgrinRuth Rohlich and Mike Miller
Underway – An interagency staff team led by Ruth is implementing first steps.
#2 Development Districts
Craig StanleyDan Kennelly, Tom Otto, and Matt Wachter
Late 2018 into 2019/20 – Initial research in progress
#3 BRE/Business Walks
Frank Staniszewski
Ruth RohlichUnderway – two business walks are being planned for 2018
#4 Transportation Ald. Denise Demarb
Dan Kennelly and Tom Otto
Ongoing engagement but no new EDD initiative anticipated in 2018
#5 Work Based Learning
Pat SchrammMatt Mikolajewski
Ongoing engagement but no new EDD initiative anticipated in 2018
Incorporation of Equity Analysis
Marianne Morton
AllIncorporate equity tool into each project. Start with BAT
IMPLEMENTATION
Thanks!! Dan KennellyOffice of Business Resources [email protected]
Oscar Mayer CommitteePaul Jadin
April 9, 2018
Data Dashboard
Sector Reports
Completed• Ag, Food & Beverage
On-deck• Information Communications
Technology• Advanced Manufacturing• Healthcare• Life Sciences
Web-Sites and Buildings
Locate in WIA searchable database of available sites and buildings.
Brand NewMadREP Industrial and Business Park Searchable Web Portal
2018 RFI’s to Date
20125-10 per year
All from WEDC0 wins
201737
Majority direct9 International
3-5 wins
(in other words)
OPPORTUNITIES
201814 (4 strong)
12 direct2 WEDC
On pace to exceed 50
Site Selector Outreach
• Fam Tour (Kohler, WI)• U.S. Open (Erin Hills, WI)• Site Selectors Guild (Tucson, AZ)• Mid-America Economic
Development Council Site Selector Conference | MAEDC (Chicago, IL)
• Business Facilities LiveXchange(Park City, UT)
• Site Selector newsletters
We Attract New Companies from the US and Abroad: Site Selector Outreach
Local & national offices
KANE & CO.
Top Site Selector Criteria
• Workforce• Infrastructure / Structures• Incentives• Quality of Life / Education / Districts• Labor Environment
Foreign Direct Investment (FDI)
• Foreign Direct Investment (FDI)– An investment made by a company or entity based in one country,
into a company or entity based in another country. – We work with Organization For International Investment (OFII)– We attend the SelectUSA Summits around the world (Germany,
Canada, USA)
• A Local Case Study: The Little Potato Company– Based in Edmonton, Canada– Built in DeForest– MadREP played the LEAD role
in Finding their site and securing theirinvestment in this region
Global Interest in our I&E Ecosystem
Physical Space
Mentorship
Capital
Connections
of Wisconsin’s
Qualified New Business Ventures are from Madison Region
60%
International Focus
• Netherlands• Canada• Japan• Spain• Israel• Germany• Argentina***• Mexico (WEDC)• China (WEDC)• Belgium• Denmark• Nigeria
Questions & Discussion
Thank you
madisonregion.org
Oscar Mayer Strategic Assessment Committee
Enivironmental Issues
Oscar Mayer Strategic Assessment Committee
Owners Status Report
Oscar Mayer Strategic Assessment Committee
Oscar Mayer Site
Oscar Mayer Strategic Assessment Committee
Boundary Discussion (continued)
Oscar Mayer Strategic Assessment Committee
Initial Boundary Discussion
Oscar Mayer Strategic Assessment Committee
Website: www.cityofmadison.com/oscar‐mayerLauren Heiser‐ErtelAdministrative ClerkDPCED Office of the DirectorEmail: lheiser‐[email protected]: 608.266.4807
Bill Fruhling Principal PlannerPlanning DivisionEmail: [email protected]: 608.267.8736
Tom OttoEconomic Development SpecialistOffice of Business ResourcesEmail: [email protected]: 608.243.0178
Website + Staff Contacts
