Organiser In Collaboration With Supported By · 2019. 4. 25. · • A special bundle of eCoupons...

In Collaboration WithOrganiser

Supported By Held In

Great Singapore Sale 2018: Trends

F&B is the most popular spending category for both locals and tourists

REFRESHED GSS 2019:

EXPERIENCE SINGAPORE

• To meet the demands of today’s experience-seeking consumers (diners and shoppers) and rejuvenate the lifestyle sectors.

• To increase exposure and create awareness of participating brands among consumers.

• To increase participating restaurant brands’ revenue during off peak seasons by drawing/incentivising consumers to dine out.

• To highlight the diverse and vibrant dining landscape in Singapore.

Objectives

• Target audience: 60% locals and 40% tourists

• Period: 21 June to 28 July 2019

✓ Last leg of Singapore school holidays

✓ Capture expatriate market before they retreat home

for their summer holidays

✓ School holidays of China and Indonesia

Campaign Details

How can you participate?

THE Great Singapore

Street Pop UpTGIF!

7.7 GST Absorbed Day

GoSpree Passport& Deals

• The Great Singapore Street pop up will feature a curation of vibrant

containers and gazebos housing exciting food and retail offerings

along the Orchard precinct.

• Duration: 21st to 30th June 2019 (10 days)

Daily from 11am to 10pm

• Venue: Along Orchard Road

• Booth types:

The Great Singapore Street Pop Up

Gazebos for snack foods & retail20ft containers for F&B & retail

(Contact us for more information on the rental and prices of the booths)

• F&B establishments, retail & service stores, hotels and attractions

come together to celebrate GSS: Experience Singapore with

promotional offers.

• Duration: Every Friday from 21 Jun to 28 Jul 2019

(21 & 28 June and 5,12,19 & 26 July)

• Venue: At participating outlets

• Promotion ideas:

✓ 1-for-1 deals

✓ Flash sales (E.g. 30% to 50% off from 4pm to 6pm)

✓ Free appetizer or dessert with minimum spending

✓ Extended opening hours

✓ Happy hour whole day

✓ Free flow of soft drinks

TGIF!

7.7 GST Absorbed Day

• F&B operators and retailers will absorb the 7% GST by

extending a 7% discount on dining orders or purchases.

• Duration: 7th July 2019

• Venue: At participating outlets

• A special bundle of eCoupons delivered to the GoSpree eWallet of

tourists from Indonesia and India, who have confirmed their holiday in

Singapore between 21st June to 28 July 2019.

• Each F&B establishment to offer a minimum of 200 redemptions or up

to a maximum of 2000 redemptions.

• eCoupon must be valid from 21st June till 15th August 2019.

(Expiry can also be later as these eCoupons can be e-gifted.)

• Venue: eCoupons are redeemable at participating outlets.

• Promotion ideas:

✓ 1-for-1 deals

✓ $25 off total bill with minimum spending of $250

✓ Complimentary $10 voucher

GoSpree Passport

• Free eCoupons extended to local consumers via the

GoSpree App to drive footfalls and boost spending.

• Duration: All year round

• Venue: At participating outlets

GoSpree Deals

Marketing Communication Plans

For more information, do contact us at 6479 7723

Tricia Tan | tricia.tan@ras.org.sg

Constance Lim | constance.lim@ras.org.sg

Gregory Lim | Gregory.lim@ras.org.sg