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Great Singapore Sale 2018: Trends
F&B is the most popular spending category for both locals and tourists
REFRESHED GSS 2019:
EXPERIENCE SINGAPORE
• To meet the demands of today’s experience-seeking consumers (diners and shoppers) and rejuvenate the lifestyle sectors.
• To increase exposure and create awareness of participating brands among consumers.
• To increase participating restaurant brands’ revenue during off peak seasons by drawing/incentivising consumers to dine out.
• To highlight the diverse and vibrant dining landscape in Singapore.
Objectives
• Target audience: 60% locals and 40% tourists
• Period: 21 June to 28 July 2019
✓ Last leg of Singapore school holidays
✓ Capture expatriate market before they retreat home
for their summer holidays
✓ School holidays of China and Indonesia
Campaign Details
How can you participate?
THE Great Singapore
Street Pop UpTGIF!
7.7 GST Absorbed Day
GoSpree Passport& Deals
• The Great Singapore Street pop up will feature a curation of vibrant
containers and gazebos housing exciting food and retail offerings
along the Orchard precinct.
• Duration: 21st to 30th June 2019 (10 days)
Daily from 11am to 10pm
• Venue: Along Orchard Road
• Booth types:
The Great Singapore Street Pop Up
Gazebos for snack foods & retail20ft containers for F&B & retail
(Contact us for more information on the rental and prices of the booths)
• F&B establishments, retail & service stores, hotels and attractions
come together to celebrate GSS: Experience Singapore with
promotional offers.
• Duration: Every Friday from 21 Jun to 28 Jul 2019
(21 & 28 June and 5,12,19 & 26 July)
• Venue: At participating outlets
• Promotion ideas:
✓ 1-for-1 deals
✓ Flash sales (E.g. 30% to 50% off from 4pm to 6pm)
✓ Free appetizer or dessert with minimum spending
✓ Extended opening hours
✓ Happy hour whole day
✓ Free flow of soft drinks
TGIF!
7.7 GST Absorbed Day
• F&B operators and retailers will absorb the 7% GST by
extending a 7% discount on dining orders or purchases.
• Duration: 7th July 2019
• Venue: At participating outlets
• A special bundle of eCoupons delivered to the GoSpree eWallet of
tourists from Indonesia and India, who have confirmed their holiday in
Singapore between 21st June to 28 July 2019.
• Each F&B establishment to offer a minimum of 200 redemptions or up
to a maximum of 2000 redemptions.
• eCoupon must be valid from 21st June till 15th August 2019.
(Expiry can also be later as these eCoupons can be e-gifted.)
• Venue: eCoupons are redeemable at participating outlets.
• Promotion ideas:
✓ 1-for-1 deals
✓ $25 off total bill with minimum spending of $250
✓ Complimentary $10 voucher
GoSpree Passport
• Free eCoupons extended to local consumers via the
GoSpree App to drive footfalls and boost spending.
• Duration: All year round
• Venue: At participating outlets
GoSpree Deals
Marketing Communication Plans
For more information, do contact us at 6479 7723
Tricia Tan | [email protected]
Constance Lim | [email protected]
Gregory Lim | [email protected]
