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The Emotional Factor in Bid Presentation
Noor Ahmad HamidICCA Asia Pacific Regional Office
International Congress and Convention Association
ICCA TAIWAN MICE Bidding Workshop 2013
International Congress and Convention Association
International Congress and Convention Association
International Congress and Convention Association
1896 Athens
1900 Paris
1904 St. Louis
1908 London
1912 Stockholm
1916 Berlin WWI
1920 Antwerp
1924 Paris
1928 Amsterdam
1932 Los Angeles
1936 Berlin
1940 Tokyo WWII
1944 London WWII
1948 London
• 1952 Helsinki
• 1956 Stockholm
• 1960 Rome
• 1964 Tokyo
• 1968 Mexico
• 1972 Munich
• 1976 Montreal
• 1980 Moscow
• 1984 Los Angeles
• 1988 Seoul
• 1992 Barcelona
• 1996 Atlanta
• 2000 Sydney
• 2004 Athens
• 2008 Beijing
• 2012 London
• 2016 Rio de Janeiro
• 2020 ???
International Congress and Convention Association
International Congress and Convention Association
"An Olympic bid is increasingly a communications campaign and in the end people will vote for who they like best, who they believe in most, who they can trust and the Olympic context that can offer them something more than just another Games“, Michael Payne former IOC Executive
Madrid 28, Rio 26, Tokyo 22,
Chicago 18
International Congress and Convention Association
“Tokyo’s bid emphasize great spirit but lack of emotion”.
“Compact and convenient Games concept maybe not well accepted”
Rio 46, Madrid 29, Tokyo 20
International Congress and Convention Association
“What hurt Madrid the most was the repeat of the continent. Secondly, a lot of Europeans didn't vote for Madrid because they were already thinking about presenting in 2020 or 2024“,
Juan Antonio Samaranch
7th President of OIC (1980 – 2001)
International Congress and Convention Association
International Congress and Convention Association
Joao Havelange
Former member of IOC & FIFA President
“I dream of history being made in 2016, the first Games in South America”
“Asked IOC members to celebrate his 100th
birthday in Rio”.
*Passed away on 8 June 1998
International Congress and Convention Association
Carlos Nuzman
President Brazilian Olympic Committee
“Our economy is dynamic and strong and ready to host the Games”
“Showed the now famous Nuzman’s map of Olympic Games”.
International Congress and Convention Association
International Congress and Convention Association
Sergio Cabral
Governor Rio de Janeiro
“ Reminded IOC members that Rio was voted the
HAPPIEST CITY IN THE WORLD by Forbes.”
International Congress and Convention Association
Henrique Meirelles
President Central Bank of Brazil
“Brazil has the 10th largest economy of the world and will soon be 5th.”
International Congress and Convention Association
Eduardo Paes
Mayor
“ Reminded that the World Cup in 2014 would be used as a springboard for magnificent Games in 2016.”
International Congress and Convention Association
Sabel Swan
Brazilian Athelete
She helped develop venue plan.
“Emphasised that venue was designed for the athletes.”
She introduced: PELE
International Congress and Convention Association
President Lula
“We are people passionate about sports and passionate about life.”
The Games belongs to all people, all continent and all humanity.
It will not be just Brazil's Games but South America's.
It will serve to inspire the 180 million young people on the continent.”
It was International Olympic Committee (IOC) President Jacques Rogge who stunned the world, just as he did four years ago when
London stole the 2012 Games from favourites Paris, when he announced that the Brazilian city of Rio de Janeiro would host the
2016 Olympic and Paralympic Games.
International Congress and Convention Association
Rio de Janeiro was victorious following a voting process involving the 106 IOC members at the 121st
IOC Session in Copenhagen, Denmark.
International Congress and Convention Association
Rio 66 Madrid 32
•The host city selection will be held on 7 September 2013 at the 125th IOC Session in Buenos Aires, Argentina. •The final three cities selected are Istanbul, Tokyo & Madrid.•The two cities were not selected were Baku & Doha, while Rome withdrew.
International Congress and Convention Association
•Long term process
•Build rapport with local host
•Long term relationship
•Not a single formula will work
•Losing is as important as winning a bid
Inject a believable emotional story
International Congress and Convention Association
謝謝
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