Opportunities in the Meetings Industry › dbs › asiapacific › files › CSBW 2012 Rep… · •Build rapport with local host •Long term relationship •Not a single formula

The Emotional Factor in Bid Presentation

Noor Ahmad HamidICCA Asia Pacific Regional Office

International Congress and Convention Association

ICCA TAIWAN MICE Bidding Workshop 2013




1896 Athens

1900 Paris

1904 St. Louis

1908 London

1912 Stockholm

1916 Berlin WWI

1920 Antwerp

1924 Paris

1928 Amsterdam

1932 Los Angeles

1936 Berlin

1940 Tokyo WWII

1944 London WWII

1948 London

• 1952 Helsinki

• 1956 Stockholm

• 1960 Rome

• 1964 Tokyo

• 1968 Mexico

• 1972 Munich

• 1976 Montreal

• 1980 Moscow

• 1984 Los Angeles

• 1988 Seoul

• 1992 Barcelona

• 1996 Atlanta

• 2000 Sydney

• 2004 Athens

• 2008 Beijing

• 2012 London

• 2016 Rio de Janeiro

• 2020 ???



"An Olympic bid is increasingly a communications campaign and in the end people will vote for who they like best, who they believe in most, who they can trust and the Olympic context that can offer them something more than just another Games“, Michael Payne former IOC Executive

Madrid 28, Rio 26, Tokyo 22,

Chicago 18


“Tokyo’s bid emphasize great spirit but lack of emotion”.

“Compact and convenient Games concept maybe not well accepted”

Rio 46, Madrid 29, Tokyo 20


“What hurt Madrid the most was the repeat of the continent. Secondly, a lot of Europeans didn't vote for Madrid because they were already thinking about presenting in 2020 or 2024“,

Juan Antonio Samaranch

7th President of OIC (1980 – 2001)


http://www.rio2016.org.br/sumarioexecutivo/default_en.asp


Joao Havelange

Former member of IOC & FIFA President

“I dream of history being made in 2016, the first Games in South America”

“Asked IOC members to celebrate his 100th

birthday in Rio”.

*Passed away on 8 June 1998


Carlos Nuzman

President Brazilian Olympic Committee

“Our economy is dynamic and strong and ready to host the Games”

“Showed the now famous Nuzman’s map of Olympic Games”.



Sergio Cabral

Governor Rio de Janeiro

“ Reminded IOC members that Rio was voted the

HAPPIEST CITY IN THE WORLD by Forbes.”


Henrique Meirelles

President Central Bank of Brazil

“Brazil has the 10th largest economy of the world and will soon be 5th.”


Eduardo Paes

Mayor

“ Reminded that the World Cup in 2014 would be used as a springboard for magnificent Games in 2016.”


Sabel Swan

Brazilian Athelete

She helped develop venue plan.

“Emphasised that venue was designed for the athletes.”

She introduced: PELE


President Lula

“We are people passionate about sports and passionate about life.”

The Games belongs to all people, all continent and all humanity.

It will not be just Brazil's Games but South America's.

It will serve to inspire the 180 million young people on the continent.”

It was International Olympic Committee (IOC) President Jacques Rogge who stunned the world, just as he did four years ago when

London stole the 2012 Games from favourites Paris, when he announced that the Brazilian city of Rio de Janeiro would host the

2016 Olympic and Paralympic Games.


Rio de Janeiro was victorious following a voting process involving the 106 IOC members at the 121st

IOC Session in Copenhagen, Denmark.


Rio 66 Madrid 32

•The host city selection will be held on 7 September 2013 at the 125th IOC Session in Buenos Aires, Argentina. •The final three cities selected are Istanbul, Tokyo & Madrid.•The two cities were not selected were Baku & Doha, while Rome withdrew.


•Long term process

•Build rapport with local host

•Long term relationship

•Not a single formula will work

•Losing is as important as winning a bid

Inject a believable emotional story


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Opportunities in the Meetings Industry › dbs › asiapacific › files › CSBW 2012 Rep… · •Build rapport with local host •Long term relationship •Not a single formula