Open Source Value: Beyond ROI

The real value of open source:Beyond ROI

@acquia

Je!rey A. “jam” McGuireAcquia Manager of Community A!airsjam@acquia.com@horncologne

Wednesday, 28 November 12

What do businesses need?

•Innovation

•Cost savings

•Risk mitigation

We’ve come a long way.

“Open source is an intellectual-property

destroyer… I can't imagine something that could be worse than this for the

software business and the intellectual-property

business.”

- Jim Allchin, Microsoft - 2001

“Open source is an intellectual-property

destroyer… I can't imagine something that could be worse than this for the

software business and the intellectual-property

business.”

- Jim Allchin, Microsoft - 2001

“We don't pick on Microsoft any more, it's

like kicking a puppy."

- Jim Zemlin, Executive Director, The Linux Foundation.

http://www.flickr.com/photos/13825348@N03/2300963596/sizes/z/in/photostream/

http://www.networkworld.com/news/2011/040511-linux-vs-microsoft.html

"In the world of computer software, open source communit ies develop and improve ideas organically, based on concepts and practices that work. Driven by innovation contributed by individuals, open source simply means that a system is available to any who wish to contribute.

It provides the fastest possible rate of improvement for ideas."

One Way Forward: The Outsider's Guide to Fixing the Republic.

- Lawrence Lessig, 2012

But can open source businesses succeed?

$1.100.000.000

We’re Hiring!

Refer a friend! Know someone who would be perfect for one of our

open positions? $2500 is yours if your referral is hired

jam@acquia.com

But is Drupal a good bet?

“Linux is a transformational technology.

Jim Whitehurst, CEO of Red Hat - http://techcrunch.com/2011/08/17/red-hat-ceo-at-linuxcon-i-have-no-idea-whats-next/

“The technology of Linux empowers advancements and innovations that have

nothing to do with the technology of Linux. That is to say ...

“Linux supports the development ofnew business models, as well as

new technologies.”

Drupal passes the truck test ...

The world’s largest open source projects:

Linux, KDE, Apache, Drupal, Eclipse, Perl+CPAN, Mozilla+Addons, Gnome

Henrik Ingo: http://openlife.cc/blogs/2010/november/how-grow-your-open-source-project-10x-and-revenues-5x

2% of the web17,000+ developers15,000+ modules300,000+ downloads/month1.5M unique visitors/month55 supported languagesFREE

Drupal today

http://www.acquia.com/blog/dorm-room-board-room-ten-years-drupal-growth-and-success

The future of Drupal

http://bu!.ly/PyY9Ma

@crell talks about Symfony2 in Drupal 8

at Symfony Live,San Francisco, 2012

What do businesses need?

Drupal and Open Source deliver:

•Innovation

•Cost savings

•Risk mitigation

Use it: for anything, anywhere, foreverStudy it: understand what you are usingModify it: fix it, make it betterShare it: redistribute, sell, give back

Open Source Software: You are free to

Free Software or Open Source?

http://en.wikipedia.org/wiki/The_Free_Software_Definition

Free Software or Open Source?

http://en.wikipedia.org/wiki/The_Free_Software_Definition

A solution to a social problem ora practical approach?

Or both?

http://www.flickr.com/photos/popculturegeek/4534090770/sizes/l/in/photostream/

Control your own destiny ...

True Value – Open Source

Use it: for anything, anywhere, forever ...

... and (sort of) for free.

Free does work ...

http://www.flickr.com/photos/42934556@N00/245866252/sizes/m/in/photostream/Wednesday, 28 November 12

Hey! It’s free!

http://www.flickr.com/photos/29233640@N07/6086350983/sizes/l/in/photostream/

Zero ...

Proprietary

IT CostsPersonnel

HostingBandwidth

Design(Recurring) Licensing fees

Vendor lock-in Data lock-in (buy it back?)

Vendor roadmapVendor release cycle

When it happens

Open Source

IT CostsPersonnelHostingBandwidthDesignNo licensing feesInvest in your teamInvest what/when you need1000s of vendorsYou own your dataYour needsWhen you need itCutting edge

Yours?

Better, not cheaper.

Project Budget == 100Project Budget == 100Project Budget == 100

Acquia(Open Source)

Sitecore(Proprietary)

Implementation 25 25

Hosting/Support 15 15

Licenses 0 30

Branding, Design, Strategy

Use it: for anything, anywhere, forever Study it: understand what you are using

http://www.flickr.com/photos/centralasian/5329431523/sizes/l/in/photostream/

Transparency ...

http://www.guardian.co.uk/government-computing-network/2011/nov/08/cesg-open-source-security

What about security?

Thank you:

http://opensource.com/life/12/3/how-drupal-combines-open-source-openness-and-security

Use it: for anything, anywhere, forever Study it: understand what you are usingModify it: fix it, make it better

“Users generally have a much more accurate and detailed model of their needs than manufacturers have ...”

Eric von Hipple,Democratizing Innovation

Innovation

“If I have seen further ...”

Recap: True Value – Open Source

"In the world of computer software, open source communit ies develop and improve ideas organically, based on concepts and practices that work. Driven by innovation contributed by individuals, open source simply means that a system is available to any who wish to contribute.

It provides the fastest possible rate of improvement for ideas."

One Way Forward: The Outsider's Guide to Fixing the Republic.

- Lawrence Lessig, 2012

Open Source

Collaboration

Community

Innovation

Drupal is innovation ...

Drupal and Open Source deliver:

•Innovation•Invest in your team and your vision

•Be the manufacturer AND the user

•Cost savings:•Speed via reuse

•No license fees

•Better, not cheaper

•Risk mitigation:•You own the bricks

•You understand itWednesday, 28 November 12

Thank you ...Je! Eaton, Je! Robbins - LullabotBetsey Emsley, Je! Walpole - Phase://Robert Douglass - Commerce GuysAndrew Melck, Scott Davis - AcquiaAnna Lang, Ivo Radulovski - ProPeopleMichelangelo van Dam - in2it.beThijs Feryn - Combell GroupWim Godden - Cu.be SolutionsGali Avri

jam@acquia.com@horncologne

And thank you!

@acquia

Je!rey A. “jam” McGuireAcquia Manager of Community A!airsjam@acquia.com@horncologne

Open Source Value: Beyond ROI

Documents

Chris Ward - Taking Open Source beyond Software

Beyond ROI: Measuring Digital Health Content's Full Economic Benefits

Beyond Free/Open Source Software

Moving Beyond “Like” & “Share” - Merkle Inc. · Driving ROI Beyond “Like” Opportunity: Utilize Facebook’s network more effectively to grow Hearst’s social audience

Can We Read Speech Beyond the Lips? Rethinking RoI Selection … · 2020. 3. 10. · Rethinking RoI Selection for Deep Visual Speech Recognition Yuanhang Zhang1;2, Shuang Yang1

Measuring Social ROI · % of Companies Measuring ROI Source: Columbia University/ American Marketing Association 2012 . ... Click to edit Master title styleERP for Marketing .

Beyond ROI: Showcasing The True Impact Of Mobile Marketingpages.localytics.com/rs/650-CZQ-842/images/Forrester_Beyond_ROI... · Beyond ROI: Showcasing The True Impact Of ... in their

THE NEW ROI - FRTR · The New ROI The New ROI - Outcome . Trajectory . Certainty . Source Treatment . Optimized OpEx. CapEx for source treatment • Benefit of source characterization

BEYOND SCOPE, SCHEDULE, AND COST: THE AGILE · PDF file26.07.2011 · BEYOND SCOPE, SCHEDULE, AND COST: THE AGILE TRIANGLE ... software development ... Loyalty, Satisfaction, ROI,

Beyond Sales: The New KPI's Of Marketing ROI

Social Marketing ROI and Beyond: Measuring Return and Relationships

Demonstrating ROI with competitive intelligence · 7 Zara 1.09% 0.91% 0.18 ... Experian - Demonstrating ROI with competitive intelligence | 7 Source: ... 22 plus size party dresses

Beyond Smiley Sheets: Measuring the ROI of Learning and Development

Beyond Open Source - Arthur Sale

Staffing Industry BEYOND ROI: Gaining a Sustainable Advantage In the Staffing Industry With the rise of LinkedIn, staffing firms are no longer the exclusive source of high-value insights

Advanced Campaign Management: ROI, Offers, and Beyond

Beyond Compensation, Group Benefits and Retirement: Modern ... · Source: Leyla Acaroglu 11D-16. How Did We Get Here? • Employee demand • Need for ROI • Improved analytics •

2011 - ROI and Beyond - Klang

Beyond Accuracy: ROI-driven Data Analytics of Empirical Data

web2.0:Beyond Open Source in Health Care