OnLine Ordering, Why You Should Get On The Band Wagon 2010 Dealer Conference

OnLine Ordering,Why You Should

Get On The Band Wagon2010 Dealer Conference

Market

Market – Online Ordering

Market TXT/Mobile Ordering

Market...

• Prospects that offer carry out or delivery. (Existing client or New)

• Prospects looking for new ways to build business

• NEW: Any RM customer who is now using another Online Ordering service !

• Any restaurant installed with Micros, Aloha, Digital, Aldelo, etc., etc., Go talk to them about putting in RM’s Stand-Alone OO… Get your FOOT in the Door…..

Opportunity ToMaintain & Build Business

For Your Clients• Expanded customer reach, even par with chains.

• Open 24 Hours a day to take orders.

• Reach new customers, helps make existing customers order more frequently

• Customers like ordering WHEN they want, no wait or “hold please”

• Increase check average vs. phone-order by 20% or more....

• Payment / mistake problems almost eliminated.

Disadvantages of Non-Integrated O.O.

• Staff time required to enter data into POS. (It’s real, and a REAL pain...)

• Delays increase when staff are busy• Staff errors in data entry• Reporting disparities with POS• Update Delays• Customer data not directly accessible to

restaurant

Recurring Revenue

• It all adds up!– Credit Card Residuals– Monthly SUP Billings– Hardware Service Plans– Software Support Plans– Telephone Support Plans– OnLine Ordering Residuals

2 Docs to Submit....

• S/W Order Form

Then What Happens?• Build the OO portal• Contact Customer• Upload his menu • “Seed” menu with photos and descriptions, • Drop manuals on their desktop• Contact the webmasterI• Install favorites/bookmarks on their browser• Make the required changes to Back Office• Train the customer, and then turn them loose.

To “play” with the system”.

You Can Now Relax.....

W O H H9 6 4 4

The Customer Then.....

• Sent an email with links.......

• Additionally customers need to.....

Misconceptions• OO is hard to implement for the dealer

• Don’t Offer Stand-Alone (no RM on site)

• OO doesn’t work with V.17 POS

• I need a dealer demo site in order to sell online ordering

• RM OO is “more expensive” than other online ordering options.

Misconceptions• OnLine Ordering works all by itself.......

ASI’s Marketing Services...

• Marketing STARTER Kit

$149

• HTML Emails

• Two Per Month

• Management of Email List

• Customer has unlimited use of email club

ASI’s Marketing Services...

• Email

Templates In

Progress

2009 OO Stats...

• Over 50 New OO Clients Added

• 37 Client Sites Activated & Launched

• 75 Client Sites Now “HOT” & Taking Orders

• Increase of Multi-Unit Customers....

Who’s Selling OO?• 30 different dealers have at least one

OO client

• 15 different dealers have more than one OO client

• 9 dealers have three or more OO accounts

• 9 of 10 top ten dealers have at least one OO client

Road Map 2010 OO

OO for v.17

• Multiple Customer Phone # and Addresses

Eliminated need for IIS on server

15-30 minute increments options

Configurable Text for Order Types

OO for v.17

Limitation to 40 characters of special instructions

Web Coupons for OO, with codes & min

• Improvement of the Pizza Matrix display, less confusing

Other Improvements for v.17

• OO Reminder for employee

• Coupons Codes specifically for OO

• Integration of OO with email club, and the marketing services we offer.

• Design & Color Changes

• Configurable text for payments.

Even B4 OO for v.18.......

• Improved pizza ordering. (photos and scripts)• Ability to choose the actual time an order is

requested, and have the REQUESTED time print on the ticket

• Discounts for FIRST TIME OO users• Live WEB links within the OO Portal• Single Terminal option (we basically have

now, but only if not using integrated CC)• Variable delivery fees

OO For v.18

• Full integration of Gift Card

• Full integration of Loyalty

• Full integration of AWARD Points for Redemption

• Add’l Credit Card Options for OO

• Multiple Delivery Fee Options

OO for v. 19 (or maybe sooner)

• Mobile Ordering

• Geo-Fencing for Delivery Areas• Order Throttling based on:

– Time of day– Day of week– Sales Volume– Prep time for item and item quantity

OO for v. 19

• Group / Invitational Ordering

• Suggestive Selling

• Auto-Population of Pizza Combo with toppings

• Improved Customer Interface for Set-Up

• Enhanced email & OO Reporting

$ 5,000 Month

Click To GoTo Fifer’s Site, LIVE.

Questions?