Oct. 2010. pnwd webinar

For more information, please e-mail smeyerhoff@uua.org 1

Social Media for Congregational Leaders and Staff

Webinar on October 27, 2010

By Shelby Meyerhoff, UUA Public Witness Specialist

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Social media tools list

Blogs

Facebook

Twitter

YouTube

Online audio

Flickr

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Social media resources from the UUA

• UUA social media resources

• UUA social media discussion list

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BLOGS

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Basic information about blogs

A blog is a website or part of a website that publishes posts written by one or more authors. Posts are displayed in reverse chronological order and readers may be allowed to write comments on posts.

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Blog screenshot

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How blogs are used to promote Unitarian Universalism

• UUA staff blogs• Congregational blogs (sample)• Individual blogs

To find more samples, visit UUpdates and The Interdependent Web.

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FACEBOOK

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Basic information about Facebook

• Facebook is a social networking site for individuals and organizations.

• Individuals may establish personal profiles on Facebook.

• Organizations may establish pages or groups on Facebook (pages are preferred).

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Facebook screenshot

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How Facebook is used to promote Unitarian Universalism

• Many UUA congregations have pages or groups on Facebook. (sample)

• The UUA’s Facebook Page has over 22,000 fans.

• 15+ UUA programs, offices or districts also have pages on Facebook; these are listed in the “Favorite Pages” sidebar item of the UUA’s Facebook page.

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TWITTER

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Basic information about Twitter

Twitter is a microblogging service that allows users to send short written messages to a large group of readers (or to individual readers).

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Twitter screenshot

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How Twitter is used to promote Unitarian Universalism

• The UUA’s Twitter account has more than 2,000 followers.

• 110+ congregations (sample) are using Twitter, as are some UU religious professionals (sample) and lay leaders (sample).

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YOUTUBE

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Basic information about YouTube

• YouTube is a video-sharing website that allows users to upload and display videos. Users can also respond to videos using ratings, comments, and other features.

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YouTube screenshot

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Use of YouTube to promote Unitarian Universalism

• Videos on the UUA’s YouTube channel have received a total of more than 193,400 views.

• Some congregations are creating short introductory videos.

• Some Unitarian Universalist congregations have created YouTube channels. (sample)

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ONLINE AUDIO (including audio files, podcasts, and

iTunes)

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Basic information about audio files, podcasts, and iTunes

• Audio files are recordings, generally made available online in .mp3 format.

• Podcasts are regularly-updated collections of audio (or video) files, compiled in an RSS feed.

• Podcasts are designed so that audio files can be easily downloaded onto portable electronic devices (like iPods).

• iTunes is an online music store. iTunes lists podcasts available for download to iPods. Podcasts are made available for free on iTunes

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iTunes podcast screenshot

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Use of online audio to promote Unitarian Universalism

• Many congregations make audio of sermons available.

• Some congregations and individuals produce radio shows for local stations.

• Some congregations and individuals produce original audio content. (sample)

• For all audio content, congregations are encouraged not only to put the files online, but to make them available as a podcast.

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FLICKR

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Basic information about Flickr

• Flickr is a website that facilitates the uploading and sharing of photos among users. Photos can be labeled with keywords. Flickr groups allow multiple users to pool their photos.

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Flickr Screenshot

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Use of Flickr to promote Unitarian Universalism:

• Some congregations use Flickr to share photos among members. (Sample)

• Flickr can be used to share photos of particular events. (Sample)

• Flick can be used to pool similar photos for a particular purpose. (See UU Stock Photos.)

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The End!

• Visit and share the UUA’s social media resources.

• Join the discussion and receive updates on the UUA’s social media discussion list.

• Please keep in touch by e-mailing smeyerhoff@uua.org