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For more information, please e-mail [email protected] 1
Social Media for Congregational Leaders and Staff
Webinar on October 27, 2010
By Shelby Meyerhoff, UUA Public Witness Specialist
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Social media tools list
Blogs
YouTube
Online audio
Flickr
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Social media resources from the UUA
• UUA social media resources
• UUA social media discussion list
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BLOGS
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Basic information about blogs
A blog is a website or part of a website that publishes posts written by one or more authors. Posts are displayed in reverse chronological order and readers may be allowed to write comments on posts.
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Blog screenshot
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How blogs are used to promote Unitarian Universalism
• UUA staff blogs• Congregational blogs (sample)• Individual blogs
To find more samples, visit UUpdates and The Interdependent Web.
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Basic information about Facebook
• Facebook is a social networking site for individuals and organizations.
• Individuals may establish personal profiles on Facebook.
• Organizations may establish pages or groups on Facebook (pages are preferred).
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Facebook screenshot
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How Facebook is used to promote Unitarian Universalism
• Many UUA congregations have pages or groups on Facebook. (sample)
• The UUA’s Facebook Page has over 22,000 fans.
• 15+ UUA programs, offices or districts also have pages on Facebook; these are listed in the “Favorite Pages” sidebar item of the UUA’s Facebook page.
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Basic information about Twitter
Twitter is a microblogging service that allows users to send short written messages to a large group of readers (or to individual readers).
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Twitter screenshot
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How Twitter is used to promote Unitarian Universalism
• The UUA’s Twitter account has more than 2,000 followers.
• 110+ congregations (sample) are using Twitter, as are some UU religious professionals (sample) and lay leaders (sample).
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YOUTUBE
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Basic information about YouTube
• YouTube is a video-sharing website that allows users to upload and display videos. Users can also respond to videos using ratings, comments, and other features.
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YouTube screenshot
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Use of YouTube to promote Unitarian Universalism
• Videos on the UUA’s YouTube channel have received a total of more than 193,400 views.
• Some congregations are creating short introductory videos.
• Some Unitarian Universalist congregations have created YouTube channels. (sample)
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ONLINE AUDIO (including audio files, podcasts, and
iTunes)
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Basic information about audio files, podcasts, and iTunes
• Audio files are recordings, generally made available online in .mp3 format.
• Podcasts are regularly-updated collections of audio (or video) files, compiled in an RSS feed.
• Podcasts are designed so that audio files can be easily downloaded onto portable electronic devices (like iPods).
• iTunes is an online music store. iTunes lists podcasts available for download to iPods. Podcasts are made available for free on iTunes
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iTunes podcast screenshot
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Use of online audio to promote Unitarian Universalism
• Many congregations make audio of sermons available.
• Some congregations and individuals produce radio shows for local stations.
• Some congregations and individuals produce original audio content. (sample)
• For all audio content, congregations are encouraged not only to put the files online, but to make them available as a podcast.
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FLICKR
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Basic information about Flickr
• Flickr is a website that facilitates the uploading and sharing of photos among users. Photos can be labeled with keywords. Flickr groups allow multiple users to pool their photos.
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Flickr Screenshot
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Use of Flickr to promote Unitarian Universalism:
• Some congregations use Flickr to share photos among members. (Sample)
• Flickr can be used to share photos of particular events. (Sample)
• Flick can be used to pool similar photos for a particular purpose. (See UU Stock Photos.)
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The End!
• Visit and share the UUA’s social media resources.
• Join the discussion and receive updates on the UUA’s social media discussion list.
• Please keep in touch by e-mailing [email protected]
