Objectification presentation

Objectification of women in advertising

And why it is ruining our lives.

Please be mature!!!

There may be content that you are not mature enough to handle, in which

case I will ask you to leave.

What Objectification is:

• Showing only parts of a sexualized body

• Using someone in place for an inanimate object

• Showing someone as interchangeable• Showing that somebody can and should be violated without consent

• Showing them as a commodity that can be bought and sold

Women as parts

Often used in advertising

This is bad

• Makes women interchangeable• Makes them less than a person, more

like an object• Takes away individuality

Women as objects For sexual gain

Also used frequentlyMakes people think it’s ok to take

advantage of women

Also very bad

• Makes women into objects for ONLY SEX.• They are primarily for the sexual pleasure of

others.• We’re good for a lot of other things, like being doctors and scientists and pushing children out of

our uteruses.

Most people think this advertising is effective

37%7%11%

44%

Percent of People Who Think It Is:

Most Effec-tive

Second Most Effec-tive

Third Most Effective

Fourth Most Effec-tive

Fifth Most Effective

• Most people think it is the most affective advertising tactic over 4 other tactics.

And now for an activity

If you said noyou were right

• She may be making a “sexual” face, but that does not mean she is a

sexual object• She is shown as an individual, and nothing implies that she is supposed

to be making that sexual face because she IS a sex object.

Who Thinks This is accptable?

26%

4%11%

19%

41%

How Acceptable Do You Think Objectification Is

Very Acceptable

Somewhat Acceptable

Neither Ac-ceptable nor Unacceptable

Somewhat Unacceptable

Very Unac-ceptable

• More than a quarter of participants thought it was very acceptable.

Some Examples:

Their reasoning:

That you should buy their product because:

• You can possess the woman selling it• You can be the woman selling it

• You can have relations with the woman selling it• The woman selling it is used only because she

looks “sexy” or “hot”

Hopefully you learned something

• If you learned, you’re welcome• If not, that’s ok because as you may

have seen, it’s social convention. It may take a while.

• Please treat women respectfully, we are worth more than our sexual

organs.

Works cited

• Bernstein, Matt. Intro to Women's, Gender, & Sexuality Studies. 4 October 2012. 29 January 2013.

• Gervais, Sarah. Live Science. 25 July 2012. 30 January 2013.

• Heldman, Caroline. Sexual Objectification (Part 1): What is It? 12 July 2012. 29 January 2013.

• Pappas, Stephany. Women And Objectification: Brain Sees Men As Whole, Women In Parts (STUDY) . 25 August 2012. 29 January 2013.

Brought to you by

Anita OmanWith a special appearance by Lauren Silva