NSF - 14TH MARCH 2019€¦ · launching blockchain technology projects. Known for his extensive...

NSF - 14TH MARCH 2019

MAUNA LOA - HAWAII

According to the world’s

leading scientists, politicians

and economists, we have only

11 years to slash our current

carbon emissions by at least

45% if we are to avoid a

catastrophic phenomenon of

runaway climate change called

‘Hothouse Earth’[13].

A VERY REAL CRISIS

TARGET = GLOBAL NET ZERO CARBON BY 2050

NASA GISS Global Temperature Data Set 2018

UNACCEPTABLE

TARGET CEILING

PEOPLE FEEL HELPLESS

They believe that their actions can't make a meaningful

difference

52% of our personal carbon

footprint comes from the goods & services we buy”

[20]

But what if we could reverse engineer our wallets to become the solution?

OUR SOLUTION

ALMOND APP ALMOND ECONOMY

An ecosystem that helps brands that helps responsible brands grow their business

1 2An AI powered app designed to engage & reward users for responsible consumption.

A ‘real life game’ designed to educate, activate & reward people for responsible

consumption

1. ALMOND FOR CONSUMERS

A. BUYING CHALLENGES

B. ACTION CHALLENGES

C. OFFSETTING CHALLENGES

DEMO

HOW IT WORKS

Almond aims to become the ‘all in one’ trusted certification for responsible brands and key point of reference for consumers around the world

2. ALMOND FOR BRANDS

BRAND MANAGEMENT SYSTEM (BMS)BRAND BENEFITSBRAND MANAGEMENT SYSTEM (BMS)

BE DISCOVEREDThe Almond app drives customer acquisition viaits directory, maps & recommendations

DRIVE SALESAlmond’s financial incentive schemes encourages sales in a radical new way

REWARD LOYALTYBrands can track and reward repeat customers across multiple retail points

KNOW YOUR CLIENTAnonymised data helps brands understand their customer at point of consumption or sale

DIRECT COMMSShare product story and tailor content to specific consumer segments, locations & time/date

BE TRANSPARENTAllows brands to open up their product supply chain to build customer trust

ANTI-COUNTERFEITEasily identify counterfeit products, ensure quality control & product safety

MEASURE SUCCESSAnalyse cross channel campaigns, data & view live market trends

ALL IN ONE PLACEExecute & manage campaigns via oneself-serve interface

LAUNCH DATE: UK Q4 2018

SALES: 14,500 units (as of 04/02/19)

SCANS: 3,200 global scans to date (22% conversion rate)

REWARD BUDGET: £0.02 per can

LIVE REWARD: £0.10 per scan (benchmarked to conversion)

FACT - MVP CASE-STUDY

USER ANALYTICS FOR PROTOTYPE APP (04/02/19)

● Users: 1,100+ active users (average 3.2 scans per user)

● Gender: Male (56%), Female (44%)

● Age: <18 (6%), 18 - 24 (25%), 25 - 35 (44%), 36 - 44 (9%), 45+ (16%)

● Locations: Please click map on right to show scan locations:

MARKET OPPORTUNITY

‘SUSTAINABLITY’ GROWTH POTENTIAL

A 2017 international study by Unilever reveals an estimated €966 billion opportunity exists for brands that make their sustainability credentials clear. Adding to existing market size of €2.5 trillion

A Business & Sustainable Development Commission 2017 study revealed 60 different ‘sustainable and inclusive market hotspots’ that could open economic opportunities worth at least US$12 trillion by 2030. 2017 2020 2025 2030

YEAR

- TRUE MARKET€2.5 tr

€1 tr - OPPORTUNITY

POTENTIAL =

€12 tr

MARKET VALUE

12 Trillion

8 Trillion

2.5 Trillion

€

Oliver Bolton - CEOResponsible business entrepreneur, 12 years experience in the FMCG sector. Founded 3 B Corp ethical drink brands, co-founded VITL.com a leading health app. Winner of Virgin VOOM award

Anton BozhinovHead of Back End

THE TEAM

Rory O’Grady - CPO14 years developing disruptive platforms. Founded The World Weekly, N-Stream and co-founded Essential Parent (used by UK Health Services) and Comufy (sold to King).Awarded Google DNI grant

Mike Panayotov -Tech Lead16 years experience developing software across multiple programming languages for international companies. He has a Bachelor's Degree in IT & Masters in Application Software Technologies

Veselin StamenovSenior Software Engineer

Vasil SarandevFront End Developer

Ivelina BahchevanovaHead of QA

Boris JelevBack End Developer

Lora YachevaHead of Design

Phillip Beer -Marketing10 years experience in the digital space focusing on end user applications. He has held senior positions at Google Pixel, Google Apps & Google Home. Has also worked in farming innovation

Lorenzo Curci - CCO5 years experience as founder of Huez a luxury sportswear brand sold internationally. 7 years experience at Credit Suisse as Head of EMEA Trade Support. Masters in Business from Edinburgh University

KEY ADVISORS

Ransu SalovaaraRansu is a co-founder and CEO at

TokenMarket, an exchange and research company specialising inlaunching blockchain technology projects. Known for his extensive

sector expertise, he has advised over 30 token sales including Storj,

Populous, Monaco, Civic and Dent, raising over $350 million in total. He is

also the CEO of Revolutra, which specialises in creating and marketing

publicly traded, EU passported disruptive technology and investment

products. Ransu excels at company sales and content strategy

development.

Erik ChristoffersenManaging Director at Tiedemann

Advisers, one of the world’s largest impact funds. He has over 25 years of experience in strategy, fund raising,

sales and business development with several technology companies

including IBM and several Silicon Valley start-ups. Erik also served as the Executive Director for the non-profit, San Francisco Museum and Historical Society, where he led the

Mint Project, a $100 million renovation of the Old United States

Mint. He regularly supports charitable and environmental projects and volunteers for the

homeless.

Jesse UzzellCEO at Climate Futures, has worked

with climate projects and carbon finance since 1998, .B.Sc. in Aerospace

Engineering from Texas A&M University & M.Sc. in Environmental

Engineering from the Royal Institute of Technology (KTH), Sweden. Jesse

has worked with climate projects and carbon finance since 1998, and

certified the first Kyoto Protocol climate projects in the world while

developing the climate change services at Det Norske Veritas

(DNVGL.com). He has experience along the entire value-chain of climate

projects and carbon offsets.

BRAND ONBOARDING

On track to launch 10 cross-sector brand pilot from April 2019 for UK Beta launch

Targeting brands in the below consumer product sectors:

○ Food

○ Drink

○ Clothing

○ Health

○ Beauty

○ Homewear

ALMOND GOVERNANCE

NON PROFIT

● Holds Code & IP● Almond Charter

FOR PROFIT

● Commercial ● Share Issuance

ROAD MAP

MAYMAY

2.45m

Please email oliver@almond.orgwith any questions or enquiries

CONTACT US Please find more information atwww.almond.org